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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).

Sales & Marketing Tips Archive


RREIN Broker Spotlight: A Reputation for Excellence

Retaining top-producing agents is a necessity for any successful real estate company. Below, Rich Cosner, co-owner and president or Prudential California Realty gives us his secrets for excellent retention, technology know-how, and overall success in the real estate business. ...


Unique Real Estate Video Trends to Incorporate into Your 2013 Strategy

Real estate professionals, brokerages and brands are embracing video now more than ever before. With the New Year fast approaching, now is the time to ask yourself, “How do we implement a winning video strategy in 2013?” To help you ...


REALTOR.com® Mobile App Helps Keep Customers Loyal

REALTOR.com® Business Beat—Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property? ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


So It’s Your Client’s Birthday…What Are You Doing about It?

This week I celebrated another birthday and was overwhelmed with not only the number of responses I received on sites like Facebook and Twitter, but also the specific comments that people wrote. It was really amazing to see how connected so many of us can be in such a big ...


Marketing Strategies: Are You a Salesperson or Are You a Service Person?

When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? ...


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


Learn How to Close More Online Leads with a Free Guide

Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, and Realtor.com aims to help agents understand how to effectively follow-up with and close more online leads. ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


Are You a Bridge Builder?

Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are ...


Upcoming Webinar: 7 Steps to Launching an Interfusion Marketing Strategy in Under 30 Days

Pro Step Marketing announced recently that it will host a free webinar to assist REALTORS® in understanding how to better integrate their marketing efforts across websites, print and social media channels. The webinar is scheduled for Wednesday, November 14 from 1:00-2:30 p.m. (EST). ...


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