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Expand Your Education with These Courses from
Negotiating Skills: Skills for Sales Success: Part Six.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
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BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).

Sales & Marketing Tips Archive


Marketing Strategies: Are You a Salesperson or Are You a Service Person?

When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? ...


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


Learn How to Close More Online Leads with a Free Guide

Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, and Realtor.com aims to help agents understand how to effectively follow-up with and close more online leads. ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


Are You a Bridge Builder?

Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are ...


Upcoming Webinar: 7 Steps to Launching an Interfusion Marketing Strategy in Under 30 Days

Pro Step Marketing announced recently that it will host a free webinar to assist REALTORS® in understanding how to better integrate their marketing efforts across websites, print and social media channels. The webinar is scheduled for Wednesday, November 14 from 1:00-2:30 p.m. (EST). ...


10 Steps to Becoming a Successful Real Estate Agent

Working in real estate requires hard work and dedication, but the rewards are plenty. Real estate offers excellent income potential, flexible work hours and freedom to set your own pace. But working in this field is like anything else. You need the right education, training and drive to compete with ...


Five Powerful Customer Service Tips to Help You Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are ...


Selling a Real Estate Business Is Complex

Selling a real estate business requires a diligent, focused effort to paint a clear picture for prospective buyers. If you’re interested in learning how to sell a real estate business, you will need to focus on consolidating information into a prospectus that shows what is actually happening in your business: ...


Monday Morning Mobile: End of the Social Etiquette Era

Has making plans, and more importantly keeping plans, become a lost art? In today’s mobile world where we can text, tweet, email and call one another at the touch of a button, many feel that what was once social etiquette is now falling by the wayside. ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some people, while with others it's more like oil and water? A person's temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility ...


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