Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Time Management: Skills for Sales Success: Part Two.
Bundle 3: CIPS Institute (US Version).
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.

Sales & Marketing Tips Archive


3 Twitter Marketing Ideas to Build Your Business

Twitter marketing can be an effective and inexpensive social media solution for your real estate business. With only 140 characters required, Twitter offers a short and sweet way to get your message out. ...


Realogy Announces Full Exercise of Underwriters’ Option to Purchase Additional Shares

Realogy Holdings Corp. (NYSE: RLGY) announced Friday that the underwriters of its initial public offering exercised in full their option to purchase an additional 6 million shares of common stock from the company at the initial public offering price, less underwriting discounts and commissions. As a result, the total initial ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps

Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking on the phone and facsimiles were considered high tech. Today, nearly everyone has a smartphone, a Twitter feed and a mobile lifestyle. Help your team maximize their productivity with these ...


Top 4 Ways to Boost Visibility of Your Personal Brand

As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However, gaining a voice in an often oversaturated market can be easier said than done. ...


Is Your Website Providing Real Answers and Credibility?

When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it's a good time to buy ...


Utilize Social Media to Research the Competition

Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource to learn more about your competition and your customers. Use the various social media channels that you’re a part of to your benefit by making contacts and building relationships. Social ...


CEO Exchange Snapshot: RISMedia Releases Post-Event Video

RISMedia’s CEO Exchange held last month at the prestigious Yale Club in New York City brought together a powerhouse slate of industry leaders representing brokerage firms from across the nation, major franchise brands, real estate and association executives, leading mortgage ...


Top 5 Mistakes You Should Avoid in Internet Marketing

(eM+C)—According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the ...


Tips for Creating Championship Teams in Business

Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy, an international scaling expert and author of Beyond Genius, Innovation & Luck: The ‘Rocket Science’ of Building High-Performance Corporations. ...


How to Warm Up a Cold Prospect

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances ...


Recruit, Ramp, Reward and Retain

Sometimes less is more. What I mean by that is that simple business principles, such as the Four R’s, may seem like simple concepts, but they can bring significant, far-reaching rewards when effectively implemented. ...


Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of ...


Top 5 in Real Estate Network® Spotlights: Redefining Service

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of Long and Foster Real Estate, Inc, shares her top tips for productivity in the interview below. “I take care of my “to-dos” and calls every Monday from 8 a.m. to ...