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Sales & Marketing Tips Archive


Self Sabotage: Is Your Mobile Plan Ruining Your Business?

As smartphones have transitioned from luxury to necessity, a proactive mobile marketing plan—from SEO to QR codes—is no longer merely a business boon. It’s critical to your company’s success. Now that adopting a mobile strategy is dire for staying relevant, we are forced to look at the alternative; those who ...


Challenge Yourself to Achieve Your Max

October is a meaningful month. It means the start of the fourth quarter, the next season, change. To me, it also represents hope, triumph and tribute in the fight against breast cancer, because it’s Breast Cancer Awareness Month. As a breast cancer survivor, I look forward to the extra reminder ...


RISMedia’s 2012 Real Estate CEO Exchange: A Forward Look at Making 2013 Your Shake-Out and Break-Out Year

If there was an overriding theme to RISMedia’s 2012 Real Estate CEO Exchange, which brought a cross section of the real estate industry’s top movers and shakers to New York City’s Yale Club in early September, it was that 2013 will be the year for brokers to take back the ...


Industry Advisor: It’s Time to Get Social

Facebook, LinkedIn, Twitter, Pinterest, Google+…blah, blah, BLAH! ...


Monday Morning Mobile: Market Penetration

Each time I attend a real estate event, it becomes more and more prevalent that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on baby boomers and Generation X. However, I recently had the ...


3 Twitter Marketing Ideas to Build Your Business

Twitter marketing can be an effective and inexpensive social media solution for your real estate business. With only 140 characters required, Twitter offers a short and sweet way to get your message out. ...


Realogy Announces Full Exercise of Underwriters’ Option to Purchase Additional Shares

Realogy Holdings Corp. (NYSE: RLGY) announced Friday that the underwriters of its initial public offering exercised in full their option to purchase an additional 6 million shares of common stock from the company at the initial public offering price, less underwriting discounts and commissions. As a result, the total initial ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps

Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking on the phone and facsimiles were considered high tech. Today, nearly everyone has a smartphone, a Twitter feed and a mobile lifestyle. Help your team maximize their productivity with these ...


Top 4 Ways to Boost Visibility of Your Personal Brand

As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However, gaining a voice in an often oversaturated market can be easier said than done. ...


Is Your Website Providing Real Answers and Credibility?

When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it's a good time to buy ...


Utilize Social Media to Research the Competition

Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource to learn more about your competition and your customers. Use the various social media channels that you’re a part of to your benefit by making contacts and building relationships. Social ...


CEO Exchange Snapshot: RISMedia Releases Post-Event Video

RISMedia’s CEO Exchange held last month at the prestigious Yale Club in New York City brought together a powerhouse slate of industry leaders representing brokerage firms from across the nation, major franchise brands, real estate and association executives, leading mortgage ...


Top 5 Mistakes You Should Avoid in Internet Marketing

(eM+C)—According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the ...


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