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Sales & Marketing Tips Archive


RREIN Broker Spotlight: Positioned for Success

Today’s market is unique, and navigating it can provide challenges that agents of the past never had to address. “For the first time ever, there are four different generations in the marketplace—seniors, baby boomers, Gen X, Gen Y—all of whom require a different way of communicating and doing business,” says ...


Marketing Strategies: How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Monday Morning Mobile: Google Changes Equal Broker Opportunity

Last week, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in attendance fully engaged offering countless insights and take-aways from industry ...


Build a Powerful Social Media Strategy

As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative. ...


Inspire the Buzz through Word-of-Mouth Marketing, Part II: Who Are Your Messengers?

As we discussed in last month’s column, word-of-mouth marketing is perhaps the most valuable way to get your message across and build business. Why? Because it happens naturally and, therefore, creates unquestionable credibility for you, your firm and the services you offer. ...


Homes Selling More Quickly, Time on Market Down with Tighter Supplies

A new measure shows the typical amount of time it takes to sell a home is shrinking, and for traditional sellers is now in the range of historic norms for a balanced market, well below the cyclical peak reached in 2009, according to the National Association of REALTORS®. ...


Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. ...


Nation’s Top Brokers Converge in New York City Tomorrow

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation will meet in New York City tomorrow for ...


5 Ways You Might Be Losing Sales through Your Website

Although there are a lot of creative ways to make your website a lead-generation and lead-capturing machine, there are also some things you might be doing that could totally thwart your plan of attack. Certain website elements are imperative for any online success strategy, and without them, you could be ...


Look Out! Business Process Systems Are Everywhere You Look

Why don’t brokerages update their business process systems to create the exceptional real estate transactions consumers and agents are looking for? ...


Are You Relevant? How Brokers Can Keep Consumers

As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to ...


How to Thrive in Social Media Marketing

(eM+C)—Does your company take the lead on new social networks? For a lot of companies, new networks like Pinterest and Instagram seem unproven and risky. But companies who are able to get a jump on the biggest growing trends can outpace their competitors when it comes to reaching new customers ...


No Lender Required

As if real estate needed more hurdles, a tough credit market has made a monster of the already lengthy and sometimes nerve-wracking financing subject. On a good day, the process can delay or derail a deal, to the agony of the seller, the buyer and their agents. ...


Would You Like Fries with That?

While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or up selling. Cross-selling and up selling are well-established and highly effective marketing practices utilized by ...


Persistence and Hard Work Key Attributes to Success

We all wish success was born over night. But in order to grow your business, it takes persistence and hard work. Read on as Tony Geraci, broker/owner of CENTURY 21 Homestar tells us some of his biggest secrets to success. ...