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Expand Your Education with These Courses from
Business Creation - Prospecting: Skills for Sales Success: Part Three.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
ACE: Purchase Reverse Mortgage Course.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (US Version).

Sales & Marketing Tips Archive


Is Your Website Providing Real Answers and Credibility?

When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it's a good time to buy ...


Utilize Social Media to Research the Competition

Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource to learn more about your competition and your customers. Use the various social media channels that you’re a part of to your benefit by making contacts and building relationships. Social ...


CEO Exchange Snapshot: RISMedia Releases Post-Event Video

RISMedia’s CEO Exchange held last month at the prestigious Yale Club in New York City brought together a powerhouse slate of industry leaders representing brokerage firms from across the nation, major franchise brands, real estate and association executives, leading mortgage ...


Top 5 Mistakes You Should Avoid in Internet Marketing

(eM+C)—According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the ...


Tips for Creating Championship Teams in Business

Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy, an international scaling expert and author of Beyond Genius, Innovation & Luck: The ‘Rocket Science’ of Building High-Performance Corporations. ...


How to Warm Up a Cold Prospect

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances ...


Recruit, Ramp, Reward and Retain

Sometimes less is more. What I mean by that is that simple business principles, such as the Four R’s, may seem like simple concepts, but they can bring significant, far-reaching rewards when effectively implemented. ...


Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of ...


Top 5 in Real Estate Network® Spotlights: Redefining Service

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of Long and Foster Real Estate, Inc, shares her top tips for productivity in the interview below. “I take care of my “to-dos” and calls every Monday from 8 a.m. to ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? ...


4 Ways to Market Better Via Facebook

(eM+C)—Facebook is the most popular social media platform, with 955 million active users. For this reason, many companies are trying to tap into the natural reserve of potential consumers the social media site has to offer. However, in order to reach this audience, marketers have to adopt particular strategies. Here ...


How Real Estate Leaders are Maximizing REALTOR Benefits® Partner Solutions

What do brokers think of the partner offerings in the National Association of REALTORS® (NAR’s) REALTOR Benefits® Program? We asked three REALTORS® from around the country to comment on the partners and products that are helping them succeed. ...


Participate in REALTOR® Spirit Day

The first-ever REALTOR® Spirit Day will be held on Friday, Nov. 9 during the 2012 REALTORS® Conference & Expo in Orlando. Bring your REALTOR® T-shirt or other apparel with the REALTOR® logo on it to wear that day and encourage your attending agents to do the same. New “Spirit Glo” ...


Building a Company with Honesty and Integrity

“We’re enduring a bit of a double whammy with not knowing if we’re in or out of a recession while heading into the election season,” says Mike Huff, Broker/Owner of Prudential Anderson Properties, when asked what today’s consumers are most concerned with.” I think people are nervous about the economy ...


Monday Morning Mobile: Who’s Smarter?

The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; ...


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