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Sales & Marketing Tips Archive


Life in Mobile: The Here and Now of Mobile Commerce

Those who say “mobile is the future” clearly haven’t stopped to look around lately. Mobile is the epitome of present-day culture, and while it’s only going to continue to grow, the foundation has been laid. Think back just a few short years ago when BlackBerry ruled the roost; today they ...


Monday Morning Mobile: The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Why a Virtual Assistant Makes Sense

Miguel Berger, broker at Better Homes and Gardens® Real Estate Tech Valley in Albany, New York joined the franchise in February of 2001. ...


Pulling at the Leash – A New Age of Recruiting

Watching brokers work a room of agents is an interesting and often amusing spectacle. The dialog is very consistent and reminds me of the pain of changing brokerages and the old-school way of building a business. Today, things are different; the people we want to join our firms must be ...


Rev Up Your Business with REALTORS® Federal Credit Union, a Division of Northwest Federal

NAR PULSE—Get up to $200* when you bring your car loan to your Credit Union—low rates and a refinance rebate! *Offer is current as of 9/1/12 and subject to change without notice. ...


The 5 New Must-Have Real Estate Marketing Skills

Realtor.com Business Beat--Doesn't it always come down to time? ...


Taking Advantage of the Recovering Real Estate Environment, One Unique Opportunity at a Time

RISMedia’s Real Estate CEO Exchange brought a ray of light to New York City last week as more than 150 of the most powerful and successful real estate brokerage leaders came together for the day-and-a-half-long event to exchange ideas and ...


RREIN Broker Spotlight: Positioned for Success

Today’s market is unique, and navigating it can provide challenges that agents of the past never had to address. “For the first time ever, there are four different generations in the marketplace—seniors, baby boomers, Gen X, Gen Y—all of whom require a different way of communicating and doing business,” says ...


Marketing Strategies: How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Monday Morning Mobile: Google Changes Equal Broker Opportunity

Last week, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in attendance fully engaged offering countless insights and take-aways from industry ...


Build a Powerful Social Media Strategy

As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative. ...


Inspire the Buzz through Word-of-Mouth Marketing, Part II: Who Are Your Messengers?

As we discussed in last month’s column, word-of-mouth marketing is perhaps the most valuable way to get your message across and build business. Why? Because it happens naturally and, therefore, creates unquestionable credibility for you, your firm and the services you offer. ...


Homes Selling More Quickly, Time on Market Down with Tighter Supplies

A new measure shows the typical amount of time it takes to sell a home is shrinking, and for traditional sellers is now in the range of historic norms for a balanced market, well below the cyclical peak reached in 2009, according to the National Association of REALTORS®. ...


Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. ...


Nation’s Top Brokers Converge in New York City Tomorrow

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation will meet in New York City tomorrow for ...


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