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Sales & Marketing Tips Archive


2 Systems That Will Make You a Lot More Money This Year

The unique perspective I have gained from speaking at over 50 events in the last year has taught me that while most people want the amazing and spectacular, what they really need is the simple. ...


Don’t Miss the Chrysler Summer Clearance Event

NAR PULSE—In the market for a new car? Don’t miss additional savings at the “Summer Clearance Event” at all participating Chrysler, Jeep®, Dodge and Ram Truck dealerships. Qualified consumers may be eligible for special financing or Customer Cash up to $3,000 on many 2012 Chrysler, Jeep, Dodge, and Ram Truck ...


What Is Your Mobile Listings Strategy? 5 Must-Haves for Taking Your Properties Mobile

Realtor.com® Business Beat—When a seller asks how you market on mobile, do you have an answer that helps you win the listing? ...


10 Questions to Help You Check the Vital Signs of Your Client Relationships

Most doctors firmly believe that certain types of regular screening tests and checkups are essential and help save lives. And most of us, no matter how much we despise devoting an hour or more to getting poked and prodded, dutifully ...


Monday Morning Mobile: Stick the Landing…Page

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in ...


Consumer Online Search Inspiring Growth in Real Estate Industry

Internet search has grown to become an integral part of the lives of savvy retail consumers. Many consumers now find it convenient to shop and buy commodities online. While the retail industry still leads the pack in e-commerce, ...


Weekly Video Tip: Golden Hour Calculator

We keep telling you to shoot your exterior footage at “golden hour.” Golden hour this, golden hour that, shoot at golden hour or your footage will look bad! It won’t, but you can take advantage of the natural beauty of the sun’s light by shooting at specific times of day ...


Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile Web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


A Multi-Level Approach to Real Estate

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach ...


The Most Crucial Mistake You Can Make When Listings Are Low

When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. ...


How, When and What of Social Media

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the ...


RREIN Broker Spotlight: Empowered by the People

Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by putting the people first. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...