Welcome!




Expand Your Education with These Courses from
Bundle 2: CIPS Elective Courses (US Version).
Negotiating Skills: Skills for Sales Success: Part Six.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 3: CIPS Institute (US Version).

Sales & Marketing Tips Archive


7 Ways to Grow Your Business Now

Last week I called on my friend Jeff Lobb to provide what he thought were the 12 must have apps for real estate professionals. This week I want to talk about seven different ways to help you grow your business ...


Buying Audience vs. Premium Content: Beware of Magic Beans

(eM+C)—Here's a scary statistic for interactive ad buyers from a recent AdSafe Media/comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds. AdSafe noted that advertisers and agencies have ...


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Rand on Real Estate: Mixed Messages from the Housing Market Data

The business media is beginning to take housing market analysis seriously. The FOX Business Network is introducing another new housing segment called, "Number Crunch," in which Greg Rand, CEO of OwnAmerica offers valuable insights into the state of the housing industry. This new segment will attempt to make sense of ...


Monday Morning Mobile: The Politics of Mobile

Whatever your political views may be, one thing is for sure, the most mobile of the candidates in this year’s upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70’s through the early 80’s are the epitome of ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Email Made Easy: Saving Time and Money with Lowe’s Program for REALTORS®

To keep up in today’s business world, simplifying everyday tasks is crucially important in order to maximize productivity. This couldn’t be truer in the modern world of real estate. The ability to streamline the workday can make all the difference for real estate professionals, and with Lowe’s Program for REALTORS® ...


Weekly Video Tip: Green Screen or Blue Screen – Does It Really Matter which One You Use?

So you watched some behind the scenes footage from a Hollywood blockbuster and you noticed the gigantic blue or green walls they film against. You may already know that they do this so they can easily remove the color in post production and superimpose the characters onto a different backdrop, ...


A Solution to Close Deals on the Go

Cartavi™, a mobile document-management platform for the real estate industry, recently announced the release of an update to its app for the Apple® iPad® that includes integration with DocuSign®, the global standard for eSignature®. ...


Want Closings before Winter? The Leads You Get Now Will Be the Closings You Attend in the Fall

Realtor.com Business Beat—Summer’s the time most people kick back, relax and slow down a bit. That is, unless you’re a REALTOR®, when summer is the time to set your business up for the fall. ...


By Popular Demand, RISMedia Adds Three More Pop-a-Note Webinars This Week

The recent launch of Pop-a-Note, RISMedia's new, conversational marketing system, is generating quite a buzz in the industry! The momentum continued this week with two sold-out webinars and many taking immediate advantage of a 10% special webinar discount on this already incredibly affordable and exciting auto-drip marketing system from RISMedia. ...


Manage a Multiple Offer Market

While we continue to wait on a complete market recovery, positive signs are beginning to materialize. ...


Monday Morning Mobile: Nourishing your Mobile Habits

Taking in nourishment, as we all know, is one of the few things humans MUST do to stay alive. However, how we obtain our nourishment is changing rapidly these days and it will probably come as no surprise that it, as with many things these days, is going mobile quickly. ...


Broker Best Practices: Personal Connections are Key

When it comes to staying on top of your communications, personal connections are key. “Nothing will ever take the place of good, old-fashioned prospecting and building relationships to learn what is on a prospect’s or client’s mind,” says Steve Jones, Director of Real Estate Sales with Kaiser Realty, Inc. “Real ...


Weekly Video Tip: Essential Basic Editing Techniques: Part 1, Jump Cuts

It’s easy to get wrapped up in the world of so-called “editing effects” when you get your video into post-production. That bin of clock wipes and page peels looks like a bowl of candy that amateur editors just can’t wait to stick their hands in. However, I would suggest you ...