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Sales & Marketing Tips Archive


Top 5 Spotlight: Technology Helps Facilitate Five-Star Service

By now, you have probably realized technology plays a large role in every business. But did you realize that when it comes to real estate, being on the technological forefront is absolutely critical for success? Read on as RISMedia’s Lesley Geary interviews Krisstina Wise of the Goodlife Team about incorporating ...


5 Agents Share Their Digital Marketing Success Stories

You've seen the webinars, read the articles, attended the conferences. All signs point to the conclusion that you “must” embrace new media and technology and "be social" online. But what does that really mean? ...


Creating Your Business Plan Blueprint for 2013 Success

If you want your company to succeed, it is critical to develop a business plan. This living document describes your goals and provides direction as to how you will achieve them. ...


Tag Listings, Find Buyers

Are you like the vast majority of top agents who are looking for the magic formula for capturing and converting more quality Internet buyer leads? Eureka! I think I’ve found it! It’s called tag-based listings. ...


Prospecting: Doing It Badly

Over the past 35 years, I have seen some fantastic improvements in our industry, such as new technology, great training and incredible new products. However, I have NEVER seen a time when our industry did “it” well. ...


Marketing Strategies: How to Attract Your Ideal Client

Wouldn’t it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you’d feel getting up in the morning knowing that your day would ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested! Without timely feedback, it's utterly impossible ...


Self Sabotage: Is Your Mobile Plan Ruining Your Business?

As smartphones have transitioned from luxury to necessity, a proactive mobile marketing plan—from SEO to QR codes—is no longer merely a business boon. It’s critical to your company’s success. Now that adopting a mobile strategy is dire for staying relevant, we are forced to look at the alternative; those who ...


Challenge Yourself to Achieve Your Max

October is a meaningful month. It means the start of the fourth quarter, the next season, change. To me, it also represents hope, triumph and tribute in the fight against breast cancer, because it’s Breast Cancer Awareness Month. As a breast cancer survivor, I look forward to the extra reminder ...


RISMedia’s 2012 Real Estate CEO Exchange: A Forward Look at Making 2013 Your Shake-Out and Break-Out Year

If there was an overriding theme to RISMedia’s 2012 Real Estate CEO Exchange, which brought a cross section of the real estate industry’s top movers and shakers to New York City’s Yale Club in early September, it was that 2013 will be the year for brokers to take back the ...


Industry Advisor: It’s Time to Get Social

Facebook, LinkedIn, Twitter, Pinterest, Google+…blah, blah, BLAH! ...


Monday Morning Mobile: Market Penetration

Each time I attend a real estate event, it becomes more and more prevalent that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on baby boomers and Generation X. However, I recently had the ...


3 Twitter Marketing Ideas to Build Your Business

Twitter marketing can be an effective and inexpensive social media solution for your real estate business. With only 140 characters required, Twitter offers a short and sweet way to get your message out. ...


Realogy Announces Full Exercise of Underwriters’ Option to Purchase Additional Shares

Realogy Holdings Corp. (NYSE: RLGY) announced Friday that the underwriters of its initial public offering exercised in full their option to purchase an additional 6 million shares of common stock from the company at the initial public offering price, less underwriting discounts and commissions. As a result, the total initial ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


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