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Sales & Marketing Tips Archive


Are You Relevant? How Brokers Can Keep Consumers

As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to ...


How to Thrive in Social Media Marketing

(eM+C)—Does your company take the lead on new social networks? For a lot of companies, new networks like Pinterest and Instagram seem unproven and risky. But companies who are able to get a jump on the biggest growing trends can outpace their competitors when it comes to reaching new customers ...


No Lender Required

As if real estate needed more hurdles, a tough credit market has made a monster of the already lengthy and sometimes nerve-wracking financing subject. On a good day, the process can delay or derail a deal, to the agony of the seller, the buyer and their agents. ...


Would You Like Fries with That?

While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or up selling. Cross-selling and up selling are well-established and highly effective marketing practices utilized by ...


Persistence and Hard Work Key Attributes to Success

We all wish success was born over night. But in order to grow your business, it takes persistence and hard work. Read on as Tony Geraci, broker/owner of CENTURY 21 Homestar tells us some of his biggest secrets to success. ...


2 Systems That Will Make You a Lot More Money This Year

The unique perspective I have gained from speaking at over 50 events in the last year has taught me that while most people want the amazing and spectacular, what they really need is the simple. ...


Don’t Miss the Chrysler Summer Clearance Event

NAR PULSE—In the market for a new car? Don’t miss additional savings at the “Summer Clearance Event” at all participating Chrysler, Jeep®, Dodge and Ram Truck dealerships. Qualified consumers may be eligible for special financing or Customer Cash up to $3,000 on many 2012 Chrysler, Jeep, Dodge, and Ram Truck ...


What Is Your Mobile Listings Strategy? 5 Must-Haves for Taking Your Properties Mobile

Realtor.com® Business Beat—When a seller asks how you market on mobile, do you have an answer that helps you win the listing? ...


10 Questions to Help You Check the Vital Signs of Your Client Relationships

Most doctors firmly believe that certain types of regular screening tests and checkups are essential and help save lives. And most of us, no matter how much we despise devoting an hour or more to getting poked and prodded, dutifully ...


Monday Morning Mobile: Stick the Landing…Page

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in ...


Consumer Online Search Inspiring Growth in Real Estate Industry

Internet search has grown to become an integral part of the lives of savvy retail consumers. Many consumers now find it convenient to shop and buy commodities online. While the retail industry still leads the pack in e-commerce, ...


Weekly Video Tip: Golden Hour Calculator

We keep telling you to shoot your exterior footage at “golden hour.” Golden hour this, golden hour that, shoot at golden hour or your footage will look bad! It won’t, but you can take advantage of the natural beauty of the sun’s light by shooting at specific times of day ...


Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile Web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


A Multi-Level Approach to Real Estate

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach ...


The Most Crucial Mistake You Can Make When Listings Are Low

When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. ...


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