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Sales & Marketing Tips Archive


How, When and What of Social Media

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the ...


RREIN Broker Spotlight: Empowered by the People

Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by putting the people first. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


7 Ways to Grow Your Business Now

Last week I called on my friend Jeff Lobb to provide what he thought were the 12 must have apps for real estate professionals. This week I want to talk about seven different ways to help you grow your business ...


Buying Audience vs. Premium Content: Beware of Magic Beans

(eM+C)—Here's a scary statistic for interactive ad buyers from a recent AdSafe Media/comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds. AdSafe noted that advertisers and agencies have ...


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Rand on Real Estate: Mixed Messages from the Housing Market Data

The business media is beginning to take housing market analysis seriously. The FOX Business Network is introducing another new housing segment called, "Number Crunch," in which Greg Rand, CEO of OwnAmerica offers valuable insights into the state of the housing industry. This new segment will attempt to make sense of ...


Monday Morning Mobile: The Politics of Mobile

Whatever your political views may be, one thing is for sure, the most mobile of the candidates in this year’s upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70’s through the early 80’s are the epitome of ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Email Made Easy: Saving Time and Money with Lowe’s Program for REALTORS®

To keep up in today’s business world, simplifying everyday tasks is crucially important in order to maximize productivity. This couldn’t be truer in the modern world of real estate. The ability to streamline the workday can make all the difference for real estate professionals, and with Lowe’s Program for REALTORS® ...


Weekly Video Tip: Green Screen or Blue Screen – Does It Really Matter which One You Use?

So you watched some behind the scenes footage from a Hollywood blockbuster and you noticed the gigantic blue or green walls they film against. You may already know that they do this so they can easily remove the color in post production and superimpose the characters onto a different backdrop, ...


A Solution to Close Deals on the Go

Cartavi™, a mobile document-management platform for the real estate industry, recently announced the release of an update to its app for the Apple® iPad® that includes integration with DocuSign®, the global standard for eSignature®. ...


Want Closings before Winter? The Leads You Get Now Will Be the Closings You Attend in the Fall

Realtor.com Business Beat—Summer’s the time most people kick back, relax and slow down a bit. That is, unless you’re a REALTOR®, when summer is the time to set your business up for the fall. ...


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