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Sales & Marketing Tips Archive


A Solution to Close Deals on the Go

Cartavi™, a mobile document-management platform for the real estate industry, recently announced the release of an update to its app for the Apple® iPad® that includes integration with DocuSign®, the global standard for eSignature®. ...


Want Closings before Winter? The Leads You Get Now Will Be the Closings You Attend in the Fall

Realtor.com Business Beat—Summer’s the time most people kick back, relax and slow down a bit. That is, unless you’re a REALTOR®, when summer is the time to set your business up for the fall. ...


By Popular Demand, RISMedia Adds Three More Pop-a-Note Webinars This Week

The recent launch of Pop-a-Note, RISMedia's new, conversational marketing system, is generating quite a buzz in the industry! The momentum continued this week with two sold-out webinars and many taking immediate advantage of a 10% special webinar discount on this already incredibly affordable and exciting auto-drip marketing system from RISMedia. ...


Manage a Multiple Offer Market

While we continue to wait on a complete market recovery, positive signs are beginning to materialize. ...


Monday Morning Mobile: Nourishing your Mobile Habits

Taking in nourishment, as we all know, is one of the few things humans MUST do to stay alive. However, how we obtain our nourishment is changing rapidly these days and it will probably come as no surprise that it, as with many things these days, is going mobile quickly. ...


Broker Best Practices: Personal Connections are Key

When it comes to staying on top of your communications, personal connections are key. “Nothing will ever take the place of good, old-fashioned prospecting and building relationships to learn what is on a prospect’s or client’s mind,” says Steve Jones, Director of Real Estate Sales with Kaiser Realty, Inc. “Real ...


RREIN Broker Spotlights: Supporting Individual Success

In today’s market, it’s important to know what buyers and sellers are looking for in their real estate company. “Buyers and sellers do not need anyone who is focused on the problems. They need a well-trained professional who maneuvers through the challenges to achieve the client’s goals,” says Mark Stark, ...


U.S. News Announces New Global Travel Rankings

U.S. News Travel released the 2012-2013 editions of several popular Best Vacations ranking lists. These rankings include — for the first time — destinations from Asia, Australia and the Pacific, Central and South America, and Africa and the Middle East. ...


How to Generate Viable Offers and Start a Bidding War

Instinctively, I know those of us listing and selling properties will benefit from the encouraging news in the media about the recovering housing market because it reassures potential buyers that the time to buy is now. But as Oprah Winfrey ...


Marketing Madness: Are You an Email Sommelier?

(eM+C)—The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, they're interior designers of the aural kind. Similar to the traditional sommelier, whose job is to serve ...


Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to a chuck wagon cook... ...


Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note

By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluently—not just in certain niche groups or generations. But being involved in social media and excelling at it are two ...


Brokers Invest in Their Future at Real Estate CEO Exchange

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation have quickly signed on to attend RISMedia’s Real ...


Broker Spotlights: Serving Consumers with Professionalism

With the market on the move, it’s often hard to tell what consumers are most concerned about. “These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent,” says Steve Spencer, a broker/owner with ...


6 Online Best Practices all REALTORS® Should Follow

We are living in a hyper-connected world. From blogs to Twitter, today’s consumers know that they have the power to choose how and when they consume content. ...


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