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Sales & Marketing Tips Archive


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Rand on Real Estate: Mixed Messages from the Housing Market Data

The business media is beginning to take housing market analysis seriously. The FOX Business Network is introducing another new housing segment called, "Number Crunch," in which Greg Rand, CEO of OwnAmerica offers valuable insights into the state of the housing industry. This new segment will attempt to make sense of ...


Monday Morning Mobile: The Politics of Mobile

Whatever your political views may be, one thing is for sure, the most mobile of the candidates in this year’s upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70’s through the early 80’s are the epitome of ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Email Made Easy: Saving Time and Money with Lowe’s Program for REALTORS®

To keep up in today’s business world, simplifying everyday tasks is crucially important in order to maximize productivity. This couldn’t be truer in the modern world of real estate. The ability to streamline the workday can make all the difference for real estate professionals, and with Lowe’s Program for REALTORS® ...


A Solution to Close Deals on the Go

Cartavi™, a mobile document-management platform for the real estate industry, recently announced the release of an update to its app for the Apple® iPad® that includes integration with DocuSign®, the global standard for eSignature®. ...


Want Closings before Winter? The Leads You Get Now Will Be the Closings You Attend in the Fall

Realtor.com Business Beat—Summer’s the time most people kick back, relax and slow down a bit. That is, unless you’re a REALTOR®, when summer is the time to set your business up for the fall. ...


By Popular Demand, RISMedia Adds Three More Pop-a-Note Webinars This Week

The recent launch of Pop-a-Note, RISMedia's new, conversational marketing system, is generating quite a buzz in the industry! The momentum continued this week with two sold-out webinars and many taking immediate advantage of a 10% special webinar discount on this already incredibly affordable and exciting auto-drip marketing system from RISMedia. ...


Manage a Multiple Offer Market

While we continue to wait on a complete market recovery, positive signs are beginning to materialize. ...


Monday Morning Mobile: Nourishing your Mobile Habits

Taking in nourishment, as we all know, is one of the few things humans MUST do to stay alive. However, how we obtain our nourishment is changing rapidly these days and it will probably come as no surprise that it, as with many things these days, is going mobile quickly. ...


Broker Best Practices: Personal Connections are Key

When it comes to staying on top of your communications, personal connections are key. “Nothing will ever take the place of good, old-fashioned prospecting and building relationships to learn what is on a prospect’s or client’s mind,” says Steve Jones, Director of Real Estate Sales with Kaiser Realty, Inc. “Real ...


RREIN Broker Spotlights: Supporting Individual Success

In today’s market, it’s important to know what buyers and sellers are looking for in their real estate company. “Buyers and sellers do not need anyone who is focused on the problems. They need a well-trained professional who maneuvers through the challenges to achieve the client’s goals,” says Mark Stark, ...


U.S. News Announces New Global Travel Rankings

U.S. News Travel released the 2012-2013 editions of several popular Best Vacations ranking lists. These rankings include — for the first time — destinations from Asia, Australia and the Pacific, Central and South America, and Africa and the Middle East. ...


How to Generate Viable Offers and Start a Bidding War

Instinctively, I know those of us listing and selling properties will benefit from the encouraging news in the media about the recovering housing market because it reassures potential buyers that the time to buy is now. But as Oprah Winfrey ...


Marketing Madness: Are You an Email Sommelier?

(eM+C)—The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, they're interior designers of the aural kind. Similar to the traditional sommelier, whose job is to serve ...


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