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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
BPOs: The Agent's Role in the Valuation Process.

Sales & Marketing Tips Archive


Don’t Forget about SMS

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users ...


RREIN Champions: Turning Content into Clients

From providing highly relevant market-related information for real estate bloggers, to generating consumer newsletters that help reinforce agents' and brokers' top-of-mind status among clients, members are digging into the many creative ways to utilize RISMedia’s Real Estate Information Network (RREIN) products. ...


Doing vs. Dazzling

There aren’t enough hours in the day and very few of us have stunt doubles, but there are several things you can do for your clients that require just a bit more time and effort—niceties that make the difference between doing your job and dazzling your clients. Naturally, it’s easier ...


Getting to the Heart of Social Strategies

Search engines and social media sites handle billions of queries each day, and many of those are people who are looking to buy or sell a home, entering related terms in an attempt to find the agent and property that matches their ...


2014 NAR Member Orientation Video and Materials Available

NAR PULSE—NAR’s 2014 Member Orientation Materials are now available for use by brokerages. NAR offers resources and tools to help brokers welcome new agents into the REALTOR® family, and its wealth of benefits and resources. Included is the new 2014 video about ...


Winning Listings in Today’s Competitive Market

Staying ahead in today’s highly competitive real estate market is the name of the game. And for Scott Wilkinson, president of Wilkinson & Associates ERA Powered in Charlotte, N.C, partnering with Homes.com has been a key differentiator when it comes to generating quality leads, securing listings and drawing as much ...


Working with Millennial Home Buyers, Part 1

In a recent piece published by RISMedia, Generation Next, Sherry Chris—president and CEO of Better Homes and Gardens Real Estate—explores the Millennial generation, and our findings on who they are, what they want, and what they’re looking for in a real ...


5 Keys to Creating Success in your Life or Work

Here are five simple steps to follow that will positively impact your life and career, support any desired changes and move you toward achieving your outcomes. ...


Think Out of the Box with Pinterest

Did you know that 70 percent of all clicks on Pinterest happen in the first 48 hours of something being posted and that most users are more active in evening hours? How about the fact that 48 percent of users share their pins via tablet? ...


Personal Branding: Conveying Your Message

As a real estate professional you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once you’ve identified the characteristics that make you distinctive, you ...


Ten Minutes Invested in This Plan Can Help You Reach a 2014 Goal

Try our new online business planning tool! It takes 5-10 minutes and immediately calculates the key activities and daily actions you will need to take—based on your specific objective. ...


Real Estate Marketing Strategies: 5 Things You Need for a Break-Out Year

Let me ask you a couple questions: Do you feel conflicted about beginning a new year? Is one part of you saying "I want to start fresh" and another part of you think "Oh no, here we go again"? ...


DocuSign Demonstrates Its Bundled Real Estate Transaction Management Solution

Recently, DocuSign, the industry standard eSignature provider, announced a new bundle combining the company’s eSignature service with recent acquisition Cartavi Transaction Rooms with hopes of making real estate collaboration and document management more efficient and effective. Coinciding with the 2013 National Association of REALTORS® Conference & Expo held in San ...


The Leads are Weak!

Any salesperson worth their Rolodex will recognize this classic refrain from “Glengarry Glen Ross,” the Pulitzer Prize-winning and highly expressive behind-the-scenes tale about the underbelly of real estate sales. Mired in the uphill battle of lead conversion, Shelley “the Machine” Levene (Jack ...


The Undeniable Value of Word-of-Mouth Referrals

For agents and brokerages looking to differentiate their brands in the digital age…all roads still lead to word-of-mouth referrals ...


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