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Sales & Marketing Tips Archive


The Right Messaging Plus the Right Technology Equals More Business

In the following interview, John Brauer, the Managing Broker of Windermere Real Estate in Missoula, Mont., offers insight on recruiting, finding quality leads, and bettering your business. ...


Five Ways to Grow Your Real Estate Business through Instagram

In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. What better way ...


Content Marketing for Real Estate Professionals

Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it isn't enough to bring in the volume of leads needed to realize your goals as a real estate professional. You will find, however, ...


Ask the Expert: How Can Agents Find Long-Term Success?

Today's Ask the Expert column features John Wendorff, The Personal Marketing Company’s chief encouragement officer. ...


Own Your Digital Personality: Social Media & Building Your Personal Brand

Jeff Bezos, the CEO of Amazon, famously said, “Your brand is what people say about you after you leave the room.” In today’s digital age, what people used to say “in the room” often now occurs online. From online reviews to social ...


Addressing the Lead Conversion Conundrum

For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are traditionally ill equipped to ...


5 Ways to Craft a Compelling Media Pitch

Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. Here are five ways to ...


A Look Inside the NYC Luxe Life

Ever wonder what it would be like to live the life of a Manhattan mogul or city-dwelling celeb? Well, guests at RISMedia’s Real Estate CEO Exchange this week will get to experience that lifestyle first hand—at least for an hour or two!—during the event’s unique closing event, “The Ultimate ...


How Tech-Savvy Home Upgrades Can Move Your Listings Faster

Real estate, like many other industries, is founded on an age-old principle—buy low, sell high. Home sellers want to price their home for its highest value, and buyers want to find a dream home that will ...


How to Inspire Sellers to Stage Their Homes before Listing Them

It has taken some time, but the housing market is finally turning around. Rising sales mean that sellers need an edge if they want to come out on top. As real estate agents, we know that staging a house can help a seller ...


Are Vanity Sites Good for Your Business?

I don’t know about you, but vanity doesn’t have a very good connotation to me. Here are some synonyms I found while I writing this: narcissism, self-importance, arrogance, conceit, and egotism. Do you agree? ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


How to Win at Lead Generation with LinkedIn

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional ...


Let’s Talk about Recruiting

Recently, on a run through my brother's neighborhood in Brooklyn, I came across something that really jumped out at me. ...


Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers

Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen ...


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