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Sales & Marketing Tips Archive


The NAR Power Broker Roundtable: The Rally for Real Estate: Protecting the American Dream

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Marketing Strategies: 5 Steps to becoming a Success Magnet

What would it mean for you to manifest the success you desire and the success you deserve? The following “5 Steps to becoming a Success Magnet” will give you a formula to manifest the success you desire and the success ...


Tablets: The Future of (Digital) Advertising

(eM+C)—It's the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing digital advertising. In fact, we're about to experience a new golden age of advertising. It's content (and ...


How Much Should You Spend for Online Branding?

Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget, but do you know how to determine your Internet marketing ROI? ...


Learn How to Close More Online Leads with a Free Guide

Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, so understanding and learning how to effectively follow-up with and close more online leads using these technologies is more important than ever before as well. ...


Former Yahoo! and Apple Executive Joins Move’s Leadership Team

Move, Inc. a leader in online real estate, recently announced the appointment of Barbara O'Connor as executive vice president of marketing. ...


Six Philosophies Winning Companies Share

As part of the Better Homes and Gardens® Real Estate monthly talent attraction discussion series for network brokers and managers, Eric Post, VP and co-owner of Better Homes and Gardens Real Estate Realty Partners in Oregon, shared a ...


REtrends: The Social Media Business Equation

According to Eve Mayer Orsburn, CEO of Social Media Delivered, businesses should stick to the following equation when planning the content they deliver through Twitter: ...


Three Traits of Every Rock Star Real Estate Agent

It’s certainly been a rough few years for the real estate industry. In most cases, there are fewer deals happening, and those which do close, sell for significantly less. Given this, agents need every advantage they can find to stay ahead of ...


REtrends: The Social Media Business Equation

According to Eve Mayer Orsburn, CEO of Social Media Delivered, businesses should stick to the following equation when planning the content they deliver through Twitter: ...


The Power of Integration: Multiple Strategies in One Platform Lead to Agent Success

Back in 2010, while most brokers were still mired in the real estate downturn, Ed Forman was preparing for the future. Observing nascent signs of improving market conditions, Forman and his team at Florida’s Watson Realty Corp. positioned the company for real estate’s imminent recovery with a serious investment in ...


NAR Pulse: Sign up for a CIPS Course and Earn Free Rewards from MVP

Pulse—Thanks to the Member Value Plus (MVP) Program, sign up for any one online Certified International Property Specialist (CIPS) course by July 15, through REALTOR® University and get rewarded with a free Global Perspectives in Real Estate: Countries Collection download. ...


Tips for an Instant Attitude Adjustment

Wouldn't it be great to always be motivated to market your business? Imagine for a moment what it would feel like to know that you could instantly change your mindset to something positive and productive. ...


5 More Habits of Highly Productive Real Estate Agents

In our last post "5 Habits of Highly Productive Real Estate Agents," we explored techniques designed to improve your efficiency and boost your productivity. That article was so wildly popular that we decided to put together 5 additional ...


New Rules of Engagement: The Real Estate Landscape Is Changing…Again

All over the country, as the selling season swings into high gear, green shoots are sprouting in terrain that’s been arid for a while. But like Dorothy, who sensed as she glanced around the Emerald City that “we’re not in Kansas anymore,” any Realtor® worth his or her salt can ...


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