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Sales & Marketing Tips Archive


Marketing Madness: Are You an Email Sommelier?

(eM+C)—The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, they're interior designers of the aural kind. Similar to the traditional sommelier, whose job is to serve ...


Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to a chuck wagon cook... ...


Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note

By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluently—not just in certain niche groups or generations. But being involved in social media and excelling at it are two different ...


Brokers Invest in Their Future at Real Estate CEO Exchange

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation have quickly signed on to attend RISMedia’s Real Estate ...


Broker Spotlights: Serving Consumers with Professionalism

With the market on the move, it’s often hard to tell what consumers are most concerned about. “These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent,” says Steve Spencer, a broker/owner with ...


6 Online Best Practices all REALTORS® Should Follow

We are living in a hyper-connected world. From blogs to Twitter, today’s consumers know that they have the power to choose how and when they consume content. ...


The NAR Power Broker Roundtable: The Rally for Real Estate: Protecting the American Dream

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Marketing Strategies: 5 Steps to becoming a Success Magnet

What would it mean for you to manifest the success you desire and the success you deserve? The following “5 Steps to becoming a Success Magnet” will give you a formula to manifest the success you desire and the success ...


Tablets: The Future of (Digital) Advertising

(eM+C)—It's the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing digital advertising. In fact, we're about to experience a new golden age of advertising. It's content (and ...


How Much Should You Spend for Online Branding?

Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget, but do you know how to determine your Internet marketing ROI? ...


Learn How to Close More Online Leads with a Free Guide

Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, so understanding and learning how to effectively follow-up with and close more online leads using these technologies is more important than ever before as well. ...


Former Yahoo! and Apple Executive Joins Move’s Leadership Team

Move, Inc. a leader in online real estate, recently announced the appointment of Barbara O'Connor as executive vice president of marketing. ...


Six Philosophies Winning Companies Share

As part of the Better Homes and Gardens® Real Estate monthly talent attraction discussion series for network brokers and managers, Eric Post, VP and co-owner of Better Homes and Gardens Real Estate Realty Partners in Oregon, shared a considerable amount ...


REtrends: The Social Media Business Equation

According to Eve Mayer Orsburn, CEO of Social Media Delivered, businesses should stick to the following equation when planning the content they deliver through Twitter: ...


Three Traits of Every Rock Star Real Estate Agent

It’s certainly been a rough few years for the real estate industry. In most cases, there are fewer deals happening, and those which do close, sell for significantly less. Given this, agents need every advantage they can find to stay ahead of ...


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