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Sales & Marketing Tips Archive


Trust: Real Estate’s New Currency – Part 2

As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on unshakeable trust. Trust has become our most significant form of currency in the new normal of today’s real estate market. ...


The NAR Power Broker Roundtable: Information Overload? Harnessing the Power of Relevant Content

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Win Listings with a Free Listing Presentation

Realtor.com Business Beat—The National Association of REALTORS® 2011 Survey of Home Buyers and Sellers tells us that 88% of consumers use the Internet as part of their search, and that 40% of consumers actually purchased a home they found online. Additionally, after referrals, the Internet is also the most popular ...


Company Spotlight: Stay in Touch with Clients Today, Build Referral Business Tomorrow

As the day-to-day demands of real estate professionals continue to increase, staying in touch with clients—past and present—often gets put on the back burner. Marketing to your sphere of influence is not only a critical component to being successful, it also enables real estate professionals to generate referral business, which ...


Does Social Media Actually Work?

Be honest with me and yourself – have you ever been asked this question or have you ever asked yourself this question in some form or another? I bet that you have. We could probably agree that different people would ...


9 Ways Power Questions Help Us Build Better Business Relationships

Just a few years ago, globalization was in full swing, and the world seemed to be bursting with an infinite supply of business. All this bounty lulled us into taking our customers for granted, maintains Andrew Sobel—until the economy tanked and shattered the illusion of endless prosperity. Suddenly, the old-fashioned ...


Coldwell Banker Launches Monthly Blog by President; First ‘Real Estate by the Numbers’ Breaks Down Surprising Most-Viewed Listings

Editor’s Note: The following blog post can be found on “Blue Matter,” Coldwell Banker’s official company blog. ...


Monday Morning Mobile: How Text Messaging Is Changing the World

I have mentioned before that on a weekly basis I receive more newsletters on technology, mobile in particular, than I know what to do with. However, last week one caught my attention and based on the subject I was absolutely sure that it would be the basis for this week’s ...


How to Build Your Business by Referral

To the majority of real estate agents, referrals are the lifeblood of a thriving business. Referrals can also be some of the best clients to find. ...


The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked ...


Taking Service to the Stratosphere: 12 Keys to Creating Uplifting Service in Today’s Marketplace

You step off the plane, weary from a long flight. As you walk through the terminal, you can’t believe your eyes. The airport is immaculate with walkways as wide as roadways and not a speck of litter anywhere. As you move deeper into the terminal, you see a butterfly garden, ...


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Weekly Video Tip: Zoom Rules

There are two instances when using zoom can really enhance your video: when you can’t get close to your subject, or when you shouldn’t get close to your subject. Yes, that extreme close up of an alligator stalking its prey may add to your storyline–but we hold no responsibility if ...


Market Leader Rolls Out Comprehensive Lead-to-Close Platform

Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, has announced the launch of a fully integrated Marketing Center, immediately available for each of its more than 100,000 real estate agent customers. This comprehensive solution provides real estate brokerage companies and their agents ...