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Expand Your Education with These Courses from
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Courses (Non-US Version).

Sales & Marketing Tips Archive


Top 5 Spotlight: How to Connect with Today’s Consumers

Building relationships with clients has always been an important component of real estate success. But with today’s consumer being more and more tech savvy, connecting with them can create a challenge if you’re not up-to-date. Read on as RISMedia’s Lesley Geary talks to Christine Richardson of Weichert REALTORS® about the ...


Where to Find Today’s Huge Opportunities in Real Estate

In the nearly 30 years I’ve been in real estate, I’ve seen the highest highs and lowest lows in the market and everything between. Yet like many who believe homeownership can provide a better life for individuals and families and ...


Social Media’s Impact on How Brands Connect to the Fragmented Consumer

(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed. They're choosing aggregators and social media over individual company ...


When Was the Last Time You Contributed Something?

As a professional trainer and speaker at over 50 conventions and events every year, I continue to appreciate those in the field whom I’ve admired and learned from. My favorite has always been self-help author and motivational speaker, Tony Robbins. ...


Green Your Practice & Save 10% with NAR’s Green Designation

NAR PULSE—This innovative three-day program will get you up to speed on the latest advancements in the green industry and homes with green features. Learn how to leverage sustainable practices for your clients and your business by taking the online designation bundle at REALTOR® University. Plus, receive a ...


New CoreLogic Assignment Validation Report Enables Mortgage Servicers to More Easily Meet Foreclosure Documentation Requirements

CoreLogic (NYSE: CLGX), a leading provider of information, analytics and business services, has launched the Assignment Validation Report to meet the growing need for mortgage servicers to quickly and efficiently identify the current mortgage beneficiary and document the chain of assignment prior to initiating a foreclosure. In response to regulatory ...


Top 5 in Real Estate: Meeting the Needs of Today’s Top Agents

After thousands of events, webinars and coaching sessions with agents all across North America, I have come to recognize that there is one obstacle in our industry that is a common thread: the challenge of differentiation. ...


Leads Management Myths

Using the Internet to capture real estate leads can be an exciting way to earn new business. It can also be a major undertaking for those without the training, understanding or systems to manage online lead generation. ...


Monday Morning Mobile: Small Businesses Still Haven’t ‘GoMo’ed’

How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. ...


Recharge Your Leadership Mojo: 8 Ways to Reignite Your Passion

It’s been a grueling five years. On the global stage we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values, and rising prices. For those still lucky enough to be employed, all this doom and gloom has manifested as ...


IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent ...


RREIN Broker Spotlights: The New Age of Real Estate

What are consumers most concerned with today? “There is still a lot of fear and uncertainty in the marketplace. That’s why it’s crucial that every consumer has the best information on which to base a buy or sell decision,” says ...


Agents: When Was Your Last Awkward Conversation?

It has been said that 80 percent of the problems and drama in our lives come from 20 percent of the people in our life. It has also been said that 80 percent of our results come from 20 percent ...


A 3-Step Mobile Marketing Strategy, Inspired by a Dentist

NAR PULSE—More and more consumers are using mobile devices to access the web, so having a strong mobile marketing strategy is a must for today’s agents. To help, REALTOR.com® is sharing 3 ways to build a powerful mobile marketing strategy, inspired by a dentist using text messages to stay in ...


4 Tips to Protect Your Brand’s Online Reputation

(eM+C)—Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main phases of online ...


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