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Customer Relationship Building: Skills for Sales Success: Part Seven.
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Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.

Sales & Marketing Tips Archive


Crowdsourcing Part 1: Get in Business with Pinterest

By now, most real estate professionals have already successfully incorporated social and digital media into their real estate business, using networks such as Facebook, Twitter and Google+. One site that not enough brokers are taking advantage of is Pinterest. Further, crowdsourcing ...


Looking to Increase Your Lead Volume This Fall?

Leads are the fuel for tomorrow’s transactions. In quiet months, use your time to prospect, follow-up and build a pipeline for future sales. But in the midst of the prime closing months, is that the best use of your time? Prospecting ...


Weekly Video Tip: 7 Things to Check Before Hitting Record (Run & Gun)

Today we're taking it back—way back-- to the basics with 7 things you need to check before hitting that record button! ...


Webinar: Rejuvenate Your Pipeline with RISMedia’s Pop-a-Note! Join Us This Thursday, Sept. 26 at Noon EDT

If you have 30 minutes to learn how to ramp up your client communications this Thursday, Sept. 26, grab some lunch and listen in on RISMedia’s free webinar on “Pop-a-Note,” RISMedia’s easy e-marketing system that helps you build relationships and stay ...


Your Online Leads: How to Convert Them to Buyers

Some Internet leads seem better than others – but do you know how to get the most out of your online leads? Realtor.com® administers thousands of buyer and seller lead generation programs. For them to continue to do so, they need ...


Survey Says: SoLoMo Marketing is Kind of a Big Deal

How are you connecting with homebuyers and sellers? Are your advertising dollars going to a black hole or to the honey hole? Homes.com recently polled real estate professionals and consumers to determine home search habits, marketing trends ...


Effective Networking for Small-Business Owners

(MCT)—How many times have you been to a business luncheon and been approached by someone trying to give you a business card? ...


How Technology Is Enabling Global Real Estate

During the recent ups and downs of the United States real estate market, one thing has remained consistent: Foreign buyers continue to purchase significant amounts of property here. They view it as one of the safest and most secure investment markets ...


Broker Marketing Gaps: How We Can Help and Where the Boundaries Are

We have been working for several months on a program of education, training and productivity that align with the business models of our broker clients and their use of realtor.com®. Early on, we discovered that what we perceived as a “gift” to the broker and agents were usually well received, ...


The New realtor.com®: What It Means for You and Your Agents

Recently the National Association of REALTORS® (NAR) board of directors decided in a special meeting to recommend allowing realtor.com® to more effectively compete against third-party aggregators by lifting some long-standing restrictions. Since the vote, brokers and agents have been wondering just ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

In largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners ...