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Sales & Marketing Tips Archive


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


Why Build a Personal Brand?

As the market rebounds, so does the abundance of real estate professionals. So how do you set yourself apart? In this competitive marketplace, it’s the agents with the strongest personal brands who stand out and drive their business to the next level. ...


Hear It Straight from Top Agents Who Close Online Leads – Oct 30, 2013

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged ...


Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

Famous film director and storyteller Frank Darabont once said “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Pretty poignant considering cavemen had primitive tools, little language skills and often made noises and ...


Personal Branding: Conveying Your Message

As a real estate professional, you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once ...


Ask the Expert: What Do Changes Proposed By Consumer Financial Protection Bureau Mean for Real Estate?

Today's “Ask the Expert” column features Marvin Stone, CFPB Program Manager for Stewart. ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

Over the course of this series, The Mobile Consumer & the Right Response to Responsive Design, we examined some of today’s most popular technology trends such as Responsive Web Design, Mobile SEO and Mobile Lead Generation. This week, in the final piece of the series, we’ll examine how the trends ...


Ask the Expert: How Can Agents Position Themselves As Specialists Overseas?

Today's Ask the Expert column features Cindy Fauth, Global Marketing Manager for the National Association of REALTORS®. ...


How to Draft a Business Franchise Agreement

If your small business is flourishing and you're ready to expand into a franchise, congratulations are definitely in order! But so too are some legal considerations -- especially when it comes to drafting a business franchise agreement. ...


Ask the Expert: How Do You Capitalize on a Bidding War?

Today's Ask the Expert column features Eric Eckardt, the Vice President, Direct to Broker for Hubzu. ...


How Managers Can Get the Best out of People

(MCT)—What are your greatest strengths? What are the greatest strengths of each of your employees? And how can you best manage all of those strengths? ...


Crowdsourcing Part 1: Get in Business with Pinterest

By now, most real estate professionals have already successfully incorporated social and digital media into their real estate business, using networks such as Facebook, Twitter and Google+. One site that not enough brokers are taking advantage of is Pinterest. Further, crowdsourcing ...


Looking to Increase Your Lead Volume This Fall?

Leads are the fuel for tomorrow’s transactions. In quiet months, use your time to prospect, follow-up and build a pipeline for future sales. But in the midst of the prime closing months, is that the best use of your time? Prospecting ...


Weekly Video Tip: 7 Things to Check Before Hitting Record (Run & Gun)

Today we're taking it back—way back-- to the basics with 7 things you need to check before hitting that record button! ...


Webinar: Rejuvenate Your Pipeline with RISMedia’s Pop-a-Note! Join Us This Thursday, Sept. 26 at Noon EDT

If you have 30 minutes to learn how to ramp up your client communications this Thursday, Sept. 26, grab some lunch and listen in on RISMedia’s free webinar on “Pop-a-Note,” RISMedia’s easy e-marketing system that helps you build relationships and stay in ...


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