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Sales & Marketing Tips Archive


The Undeniable Value of Word-of-Mouth Referrals

For agents and brokerages looking to differentiate their brands in the digital age…all roads still lead to word-of-mouth referrals ...


How Will You Make the Most of the New Year?

It’s 2014, and it’s time to evaluate your goals, which probably include closing more transactions than last year. But how do you do that in a flat sales year? ...


Marketing Tactics to Integrate in 2014, Part 2: Local Marketing

Continuing our look at what lies ahead for real estate pros in 2014, here are the latest of the 14 marketing trends expected to be hot in the new year, with an emphasis on local marketing. Check out last week’s mobile trends ...


Basic Training: Your Best Year Ever

Welcome to 2014; you made it! You survived, and some of you even thrived, through one of the most difficult real estate markets in recent history. ...


Ask the Expert: Reducing E&O Exposure with an eSignature

Today's 'Ask the Expert' column features Glenn Shimkus, vice president of Real Estate Solutions for DocuSign. ...


5 Steps to Make Your Business Count in 2014

Hope is not a strategy. This important phrase is one that was explored by Jackie Leavenworth in the Homes.com webinar, “Plan for 2014: Hope is NOT a Strategy,” which shared numerous ideas about building a real estate business ...


Eight Secrets Every Real Estate Agent Needs to Know for a Successful 2014

Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability in 2014, the end of the year is vital to your team’s success. Set the scene for a prosperous 2014, by encouraging ...


The Power of Twitter: Building Business 140 Characters at a Time

Twitter can be an incredible communication and marketing tool, but it can also be very overwhelming. Many brokers sheepishly admit that they are awful at Twitter and confused about how to use the site. ...


Ask the Expert: How Does a Marketing Strategy Lead to Listings?

Today's Ask the Expert column features Rebecca Chandler, Vice President of Marketing for NewPoint Media Group. ...


Real Estate Agents Re-Think Strategies to Remain Competitive

Real estate agents have a challenging career that requires them to be knowledgeable in various areas of the market, have a sense of what buyers and sellers are looking for and be available to clients during off-hours and on weekends. In an ...


Visual Storytelling in a Snap! Win Big with Instagram

There’s a certain thrill people get when offered a chance to win a prize. Whether it’s the excitement of scratching off a lottery ticket, the anticipation of waiting for that last Bingo number to be called or the hope that your raffle ...


4 Steps to More Interesting Photos

I feel bad for professional photographers who have to stand by and watch as we amateurs get access to apps that provide a whole assortment of photo editing tools that, until recently, were only found in darkrooms. Suddenly, everyone is a photographer with the ability to take fantastic pictures, in ...


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


Why Build a Personal Brand?

As the market rebounds, so does the abundance of real estate professionals. So how do you set yourself apart? In this competitive marketplace, it’s the agents with the strongest personal brands who stand out and drive their business to the next level. ...


Hear It Straight from Top Agents Who Close Online Leads – Oct 30, 2013

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged ...


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