Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).

Sales & Marketing Tips Archive


The Character-Driven Company: 5 Simple Rules

It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company ...


Social Entertainment: The New Marketing Frontier on Facebook

(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads. The number of Facebook ...


Power-Up Your Likeability Button

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. ...


The New Real Estate Media – It’s You

The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television ...


VScreen Provides Turnkey Video Solutions

Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate industry. In fact, the numbers paint a pretty ...


What the Bleep Is a Green Turtle?

Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt had great potential as an agent. Throughout the interviewing process she was articulate, impeccably dressed and demonstrated excellent people skills; ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a REALTOR®; September-only super savings from REALTOR Benefits® Program Partner, Dell; and RPR unveils a new one-stop resource for brokers and agents. ...


Changing Paradigms Is Tough Work

We all know the mantra...you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around them? ...


Rand on Real Estate: Why Didn’t the Great Recession Happen 10 Years Ago Today?

Greg Rand (@gsrand), CEO of OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...


In the Blink of an Eye – Mental Preparedness

In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of the concept of mental preparedness. People are regularly faced with adversity and unpredictable challenges. One of the ...


Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1

As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be ...


HomeServices of America Announces Launch of National Title & Closing Network

HomeServices of America, a Berkshire Hathaway affiliate, through its title and closing companies and strategic partners have come together to form a National Title & Closing Network, providing “brick and mortar” title and closing services in all 50 states, the company has announced. ...


Clock Is Ticking: Programs Critical to REALTORS to Expire on September 30

There is the possibility that without Congressional action, two programs of vital importance to the real estate business will sunset on September 30, 2011. The end of the current extension of the National Flood Insurance Program (NFIP) and the lowering of FHA and GSE loan limits could create a significant ...


eMerge Releases RealeMerge – A New Interactive Marketing Platform

RealeMerge™ is the new interactive marketing platform from eMerge™, created specifically for the use of real estate professionals, the company has announced. ...


Breaking the Feel-Good Addiction: 12 Steps to Get You on the Path to Achieving Big Things

In today’s world, we’re constantly sabotaged by nonproductive energy wasters. There are emails to read. Facebook statuses to update. Receipts to locate for that already-late expense report. Dishes to be washed. Files to be organized. And on, and on, and ...


Our Latest News >>