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Sales & Marketing Tips Archive


7 Marketing Strategies to Maximize the Holidays

Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? ...


Marketing Matters: Reaching Clients on a Personal Level

There is more than one way to brand yourself, and for First Team® Real Estate, a traditional marketing plan just wouldn’t do. For the company, recently named the favorite real estate firm in the Orange County Register’s 2011 “Best of Orange County” readers poll, building a strong relationship with clients ...


Simple Steps to Your Best 2012 Business Plan, Part 3

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following simple steps ensure that your 2012 Business Plan works for your business and your life. In case you missed them, catch up on Part ...


Builder Confidence Rises for the Third Consecutive Month

Builder confidence in the market for newly built, single-family homes edged up two points from a downwardly revised number to 21 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) for December. This marks a third consecutive ...


Video Titling for Search Results

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best ...


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life. ...


Cool Heads Always Prevail: How to Filter out Noise from Substance and Come out a Winner after a Trade Show

Sound, lights, action! The show is on and you’re out to get the best bang for your buck. After all, you’ve dedicated considerable resources for travel, lodging and other expenses to attend one of the most important industry conferences of ...


How to Start Optimizing Your Website Today

(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are. ...


Blueprint for 100 Deals Part 8: Listings – There’s No Second Place

In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc). ...


Maximizing Digital Marketing Dollars

(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 ...


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Marketing Messaging: Are You Positioned to Seize the Opportunity?

A few weeks back, Jerry Richardson, owner of the Carolina Panthers of the NFL, showed up at the parking lot where we were tailgating before the game. A group quickly formed around him to talk and get autographs. I looked ...


Exploring a Well-Rounded Marketing Approach: The Personal Marketing Company

Thinking outside the box, tailoring your marketing materials to the audience you’re trying to reach and staying away from a cookie-cutter approach are just a few of the ways Associate Broker Bob Blauers with RE/MAX Hometown Choice is working to stay ahead of his competition. ...


Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? ...


Blueprint for 100 Deals Part 6: Office Systems – Systemize to Maximize

Naturally, you don’t need to use a system if you’re only planning to turnover two or three deals and can wing it to get these deals closed, but when you are considering the volume of 100 deals, a system is imperative and mandatory. ...


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