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Sales & Marketing Tips Archive


Marketing Strategies: 3 Tips to Make This Year Your Best Year Yet

Are you wondering how to break through your own glass ceiling and make this your best year yet? ...


Evolving Mobile Behaviors Raise Stakes for Marketers

(eM+C)—While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that are downloaded and installed. The reality isn't so clear-cut. ...


Marketing Strategies: 5 Tips to Turning a Resolution into a Reality

Do you know that 90 percent of Americans break their New Year’s Resolutions by January 31st? You can prevent this from happening, and turn your resolutions into a reality. ...


The NAR Power Broker Roundtable – Restoring Confidence: If Not Now, When?

What is undermining consumer confidence? What can you, as a real estate professional, do to bolster confidence and help ease the market back on track? Find out in the following Power Broker Roundtable, brought to you by the National Association of REALTORS® and Roundtable moderator Rei Mesa, NAR’s Special Liaison ...


Blueprint for 100 Deals Part 9: Buyer Presentations

Many agents have and continue to work with buyers without the security of a formal contract. Yet, similar to the listing agreement with the sellers, there are buyer broker agreements between an agent and the buyer for a specific period ...


Prospecting: Building an Advocate Army

One of the greatest concerns facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the sales profession you need assistance from your clients in the form ...


Broker Best Practices: Maintaining a Competitive Edge

Bill Lublin ...


Top 5 Spotlight: Maintaining a Positive Mindset

Edie Israel ...


TOP 5 Spotlight: Covering All the Bases

Jan Atchley ...


7 Marketing Strategies to Maximize the Holidays

Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? ...


Marketing Matters: Reaching Clients on a Personal Level

There is more than one way to brand yourself, and for First Team® Real Estate, a traditional marketing plan just wouldn’t do. For the company, recently named the favorite real estate firm in the Orange County Register’s 2011 “Best of Orange County” readers poll, building a strong relationship with clients ...


Simple Steps to Your Best 2012 Business Plan, Part 3

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following simple steps ensure that your 2012 Business Plan works for your business and your life. In case you missed them, catch up on Part ...


Builder Confidence Rises for the Third Consecutive Month

Builder confidence in the market for newly built, single-family homes edged up two points from a downwardly revised number to 21 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) for December. This marks a third consecutive ...


Video Titling for Search Results

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best ...


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life. ...


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