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Sales & Marketing Tips Archive


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At ...


The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who ...


Dispelling the Myths of Advertising

I often find myself hearing the same comment in several variations about advertising: “I bought a large ad in my local newspaper and didn’t receive any immediate business from it. It’s obviously not working and a waste of money.” ...


The Character-Driven Company: 5 Simple Rules

It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company ...


Social Entertainment: The New Marketing Frontier on Facebook

(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads. The number of Facebook ...


Power-Up Your Likeability Button

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. ...


The New Real Estate Media – It’s You

The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television ...


VScreen Provides Turnkey Video Solutions

Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate industry. In fact, the numbers paint a pretty ...


What the Bleep Is a Green Turtle?

Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt had great potential as an agent. Throughout the interviewing process she was articulate, impeccably dressed and demonstrated excellent people skills; ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a REALTOR®; September-only super savings from REALTOR Benefits® Program Partner, Dell; and RPR unveils a new one-stop resource for brokers and agents. ...


Changing Paradigms Is Tough Work

We all know the mantra...you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around them? ...


Rand on Real Estate: Why Didn’t the Great Recession Happen 10 Years Ago Today?

Greg Rand (@gsrand), CEO of OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...


In the Blink of an Eye – Mental Preparedness

In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of the concept of mental preparedness. People are regularly faced with adversity and unpredictable challenges. One of the ...


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