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ACE: Purchase Reverse Mortgage Course.
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Sales & Marketing Tips Archive


Google+: Why It Makes Sense for E-Marketers

(eM+C)—Google+ is the latest player on the social media scene. With 40 million-plus users, the social media network has carved out a niche for itself. Like they do via Twitter and Facebook, consumers are sharing content, engaging with new contacts and building communities on Google+. ...


Real Estate Executives Urge Congress to Reinstate Mortgage Loan Limits

As the housing market and the overall U.S. economy continue to falter, a group of real estate industry executives recently took the time to draft a letter to John Boehner, Speaker of the House; Nancy Pelosi, Office of the Democratic Leader; Majority Leader Harry Reid and Minority Leader Mitch McConnell ...


Creating a Foundation for Motivation

Motivational humorist Darryl Davis has been making real estate audiences laugh, think and improve their listing and sales skills for more than a decade. In this exclusive interview with Real Estate magazine, he shares his thoughts on how brokers and ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Are you a perfectionist? Do you know someone who is? Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


How to Get a Derailed Executive Career Back on Track

Executive recruiter Colleen Aylward wanted to figure out how many executives had been displaced by the poor economy over the last few years, but before she got her numbers, she discovered something else even more troubling. ...


Four Days Until the Power Broker Forum at NAR: ‘The One Thing Power Brokers Can’t Live Without’

This intriguing question will be answered this week by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Friday, Nov. 11, 2011, at the Anaheim Convention Center in Anaheim, CA, during ...


Blueprint for 100 Deals Part 3: Dream Team 100

In building our Blueprint for 100 Deals, the Team is undoubtedly the most critical architecture to put into place. Each team member will play their role as a vital cog in the machinery of your real estate business. The administrational ...


What Is ‘Hyperlocal’ and Why Is it Key to Your Success?

“All real estate is local,” the saying goes. But what buyers and sellers really want to know is known as “hyper”-local information—the numbers and news that affect their specific community’s neighborhoods. When an agent shares information about the first day ...


A Model for Evaluating Facebook Pages and Competitive Analysis

(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs. However, 45 percent of the respondents said driving engagement and ...


The Death of the Boss: The Beginning of the ‘New’ CEO

If your company is anything like mine, the last few years have been a challenge. Since so many of our company’s products and services have been developed for residential real estate, as your company goes, so goes ours. That allows ...


The Strangest Secret

In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as ...


Content Marketing: The Link to Being a Good Neighbor

(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global, it's all about how ...


Agents, It’s Time to Shrug Off the Golden Rule of Parenting: Being Fair

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the ...


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and ...


Blueprint for 100 Deals Part 2: Why Stop at 100?

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. ...


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