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Sales & Marketing Tips Archive


Are Expanding Communication Channels Backfiring for Businesses?

(EMC)—This is quite the time for marketers. The mobile and social media revolution is bringing more consumers online, causing email, text messaging, Facebook and Twitter to displace traditional communication methods. The result is a rich playground for reaching consumers in new, powerful ways seemingly unimaginable just a few years ago. ...


Monday Morning Mobile: Market Snapshot

The third quarter of 2011 came to an end this past Friday and it makes you wonder; where did the time go? One thing you're not left wondering is whether mobile will remain an important part of the technological and ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? Do you find yourself in any of these patterns? ...


Real Estate Job Outlook Vastly Improved in 2011: USC Lusk Center

Statistics released by the University of Southern California Lusk Center for Real Estate (www.usc.edu/lusk) show an increase in job opportunities for young real estate professionals and reflect an improving job market for the industry. ...


New Book Offers ‘Blueprint’ for Million-Dollar Income in Any Market, 10-Part Series Launches with Author Q&A

Editor’s Note: Blueprint for 100 Deals or More Than $1 Million Per Year in Income: The Exact Systems and Technology to Sell 100+ Homes, Every Year—No Matter the Market, is a new book by leading real estate industry executives Alan ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your ...


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have ...


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program—all while spending less. Here ...


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone ...


Marketing Strategies: Powerful Steps to Increase Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At ...


The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who ...


Dispelling the Myths of Advertising

I often find myself hearing the same comment in several variations about advertising: “I bought a large ad in my local newspaper and didn’t receive any immediate business from it. It’s obviously not working and a waste of money.” ...


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