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Sales & Marketing Tips Archive


Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1

As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be ...


HomeServices of America Announces Launch of National Title & Closing Network

HomeServices of America, a Berkshire Hathaway affiliate, through its title and closing companies and strategic partners have come together to form a National Title & Closing Network, providing “brick and mortar” title and closing services in all 50 states, the company has announced. ...


Clock Is Ticking: Programs Critical to REALTORS to Expire on September 30

There is the possibility that without Congressional action, two programs of vital importance to the real estate business will sunset on September 30, 2011. The end of the current extension of the National Flood Insurance Program (NFIP) and the lowering of FHA and GSE loan limits could create a significant ...


eMerge Releases RealeMerge – A New Interactive Marketing Platform

RealeMerge™ is the new interactive marketing platform from eMerge™, created specifically for the use of real estate professionals, the company has announced. ...


Breaking the Feel-Good Addiction: 12 Steps to Get You on the Path to Achieving Big Things

In today’s world, we’re constantly sabotaged by nonproductive energy wasters. There are emails to read. Facebook statuses to update. Receipts to locate for that already-late expense report. Dishes to be washed. Files to be organized. And on, and on, and ...


Expanding Your Business: The Ripple Effect

We have all had the experience of throwing a stone in a pond and watching the waves ripple across the surface in ever expanding, concentric circles. Just as a ripple hits the shoreline, your reputation for the quality and quantity ...


Is There a Recruiting ‘Magic Pill?’

As a culture, we are infatuated with “magic pill” cures that can solve many of life’s problems. Weight loss, chronic pain, get-rich-quick businesses, fantastic abs and, yes, even the “recruiting pill.” Brokers today are growing in many ways and, those who are not, may simply be looking for the “magic ...


One Trend That Will Separate Real Estate Winners and Losers

Last month, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1

(EMC)—Although Admiral David Farragut had a long and distinguished career in the U.S. Navy, he's best known for a single order he gave at the Battle of Mobile Bay on the Gulf Coast of Alabama. Farragut ordered his ships to attack the port, but when one ship sunk after striking ...


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d ...


Marketing Strategies: Are You Sabotaging Your Own Success?

Have you ever felt like you had reached a plateau and could go no higher? If so, you're not alone; many people sabotage their own success. In my work as a real estate business coach for the past 15+ years, ...


Video Content Enables a Mobile Real Estate Lifestyle

When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the ...


Listen while You Work

An ancient Chinese proverb reminds us; "To listen well, is as powerful a means of influence as to talk well." While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Krisstina Wise to Deliver Sneak Peak of New Website

Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...


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