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Sales & Marketing Tips Archive


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a REALTOR®; September-only super savings from REALTOR Benefits® Program Partner, Dell; and RPR unveils a new one-stop resource for brokers and agents. ...


Changing Paradigms Is Tough Work

We all know the mantra...you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around them? ...


Rand on Real Estate: Why Didn’t the Great Recession Happen 10 Years Ago Today?

Greg Rand (@gsrand), CEO of OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...


In the Blink of an Eye – Mental Preparedness

In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of the concept of mental preparedness. People are regularly faced with adversity and unpredictable challenges. One of the ...


Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1

As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be ...


HomeServices of America Announces Launch of National Title & Closing Network

HomeServices of America, a Berkshire Hathaway affiliate, through its title and closing companies and strategic partners have come together to form a National Title & Closing Network, providing “brick and mortar” title and closing services in all 50 states, the company has announced. ...


Clock Is Ticking: Programs Critical to REALTORS to Expire on September 30

There is the possibility that without Congressional action, two programs of vital importance to the real estate business will sunset on September 30, 2011. The end of the current extension of the National Flood Insurance Program (NFIP) and the lowering of FHA and GSE loan limits could create a significant ...


eMerge Releases RealeMerge – A New Interactive Marketing Platform

RealeMerge™ is the new interactive marketing platform from eMerge™, created specifically for the use of real estate professionals, the company has announced. ...


Breaking the Feel-Good Addiction: 12 Steps to Get You on the Path to Achieving Big Things

In today’s world, we’re constantly sabotaged by nonproductive energy wasters. There are emails to read. Facebook statuses to update. Receipts to locate for that already-late expense report. Dishes to be washed. Files to be organized. And on, and on, and ...


Expanding Your Business: The Ripple Effect

We have all had the experience of throwing a stone in a pond and watching the waves ripple across the surface in ever expanding, concentric circles. Just as a ripple hits the shoreline, your reputation for the quality and quantity ...


Is There a Recruiting ‘Magic Pill?’

As a culture, we are infatuated with “magic pill” cures that can solve many of life’s problems. Weight loss, chronic pain, get-rich-quick businesses, fantastic abs and, yes, even the “recruiting pill.” Brokers today are growing in many ways and, those who are not, may simply be looking for the “magic ...


One Trend That Will Separate Real Estate Winners and Losers

Last month, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1

(EMC)—Although Admiral David Farragut had a long and distinguished career in the U.S. Navy, he's best known for a single order he gave at the Battle of Mobile Bay on the Gulf Coast of Alabama. Farragut ordered his ships to attack the port, but when one ship sunk after striking ...


This Week’s Video Tip: Why Video…Why Now?

They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come ...


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d ...


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