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Sales & Marketing Tips Archive


The Death of the Boss: The Beginning of the ‘New’ CEO

If your company is anything like mine, the last few years have been a challenge. Since so many of our company’s products and services have been developed for residential real estate, as your company goes, so goes ours. That allows ...


The Strangest Secret

In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as ...


Content Marketing: The Link to Being a Good Neighbor

(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global, it's all about how ...


Agents, It’s Time to Shrug Off the Golden Rule of Parenting: Being Fair

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the ...


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and ...


Blueprint for 100 Deals Part 2: Why Stop at 100?

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. ...


How to Build Trust and Rapport Quickly

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase your bottom line? One of the most critically important and yet frequently overlooked aspects of ...


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways, from the most elaborate segmented ...


Social Media: How the Big Boys Play

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. ...


Marketing Strategies – How to Stay Positive in Today’s Market

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


Got Agents?

Today’s broker/owners are faced with a profit crisis. Agents want to earn the most money and pay the least in costs. Companies are faced with rising costs, challenges of compensation, stripped-down service companies and the ever-present online “do-it-yourself” competitors. These issues have profoundly changed how brokers must look at their ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO, Steve Hundley, will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


3 Rules of Mobile Engagement

(eM+C)—Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes. ...


The Power of Motivation: Use a Contest to Increase Sales and Build Morale

When times are tough and prospects seem to be holding on to every dollar, your job as a sales manager is more important than ever before. Now is the time to roll out a sales contest to generate additional sales ...


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