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Sales & Marketing Tips Archive


Kinder Reese Execs Invite Industry Professionals to Be Showcased on New National TV Show, Free Rebroadcast Dec. 1 Offers Details

Requests from industry professionals wanting to participate as on-screen guests in the National Association of Expert Advisors™ new TV show, “The New Masters of Real Estate,” have prompted show creators Jay Kinder and Michael Reese of Kinder Reese real estate partners, to replay one final broadcast of its recent tele-seminar ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

RISMedia’s REsource real estate licensed content solution offers access to an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library. ...


Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible. ...


As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can ...


Marketing Strategies: Procrastination and the Fear of Failure

Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern, and often stay stuck in procrastination for weeks, months and sometimes ...


Real Estate Marketing Summit Announces Power-Packed Lineup, RISMedia Discount

Attention all brokers, sales managers, marketing directors and top-producing agents. The second-annual Real Estate Marketing Summit 2011 (REMS 2011) is a two-day event that offers 20 exclusive workshops presented by 20 top industry leaders who will share their proven systems with more than 500 attendees. ...


Warning: Your Sales Techniques May Be Under Fire

“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” ...


6 Effective (and Affordable) Ways to Improve Morale and Motivation

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, ...


Engage Your Prospect’s Learning Style

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The ...


A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide ...


Blueprint for 100 Deals Part 5: Social (& Not So Social) Marketing

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing ...


Lead Generation: Try It, Track It, Ramp It!

There are so many different ways of generating leads today that brokers and agents struggle to determine where they should spend their limited marketing dollars. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: zipLogix celebrating 20 years of innovation; free direct marketing tools from Lowe’s; and the ability to customize any of 11 brochures. ...


Planning Counts: Be Prepared

It's been said that salespeople don't plan to fail, they simply fail to plan. How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, ...


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