Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
At Home with Diversity.
Bundle 3: CIPS Institute (US Version).

Sales & Marketing Tips Archive


One Trend That Will Separate Real Estate Winners and Losers

Last month, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1

(EMC)—Although Admiral David Farragut had a long and distinguished career in the U.S. Navy, he's best known for a single order he gave at the Battle of Mobile Bay on the Gulf Coast of Alabama. Farragut ordered his ships to attack the port, but when one ship sunk after striking ...


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d ...


Marketing Strategies: Are You Sabotaging Your Own Success?

Have you ever felt like you had reached a plateau and could go no higher? If so, you're not alone; many people sabotage their own success. In my work as a real estate business coach for the past 15+ years, ...


Video Content Enables a Mobile Real Estate Lifestyle

When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the ...


Listen while You Work

An ancient Chinese proverb reminds us; "To listen well, is as powerful a means of influence as to talk well." While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Krisstina Wise to Deliver Sneak Peak of New Website

Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...


Rand on Real Estate: Why So Optimistic in This Housing Market?

This week, Greg Rand (@gsrand), CEO of OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” ...


Monday Morning Mobile: Are You “Optimized” for Mobile

Being that the mobile technology landscape is progressing at a pace that rivals the New York minute, I make it a point to try and get as much ”mobile news” as possible on a daily basis to stay on top of things. Recently, I updated my profile with the MMA ...


Sell Properties Faster with Furniture Rental

A slow economy combined with stricter lending regulations has caused a surplus of homes in the housing market. With many homes sitting on the market for an extended period of time, it is difficult to get your listing noticed. How can you highlight the best features of a home while ...


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only ...


Selling By Serving

When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time to think outside the box. ...


Get More Sales at Your Next Open House

According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. ...


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Our Latest News >>