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Sales & Marketing Tips Archive


Monday Morning Mobile: Recruit, Retain, Expand

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and ...


Next On NAHREP Radio: Ethics Are Key to Building REO Business

RISMEDIA, August 8, 2011—Transparency is the watchword in today’s real estate market, and ethics are about more than meeting compliance requirements. Asset Managers Michael Hermosillo, Precision Asset Management; Don Maxwell, 24 Asset Management and Margo McKay-Broughton of First Preston Management will appear on the August 9 NAHREP Radio show to ...


3 Keys to Getting Landing Page Conversions

RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, then gather, measure and mix those ...


The Contact Manager Dilemma

RISMEDIA, August 6, 2011—As real estate professionals, one of our most valuable assets is our database—and one of most important things we do as agents and brokers is to build and maintain that database. It is critical, therefore, to utilize ...


Tablet Trend Report Outlines 10 Best Practices for Marketers

RISMEDIA, August 6, 2011—Consumers worldwide have been quick to embrace the concept of a tablet computer. As brands start to explore how best to reach people via this nascent medium, JWT, a marketing communications brand, outlines best practices for marketing on the tablet. ...


Real Estate Marketing Strategies: Overcome the 7 Ways ‘Perfectionism’ Can Stop You from Success

RISMEDIA, August 5, 2011—Are you a perfectionist? Do you know someone who is? Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


In the Blink of an Eye: Are You Mentally Prepared for Change?

RISMEDIA, August 5, 2011—People are regularly faced with adversity and unpredictable challenges. One of the key differentiating variables among us is how we handle and adapt to these events. Moreover, it can be incredibly easy to become distracted and unfocused, and, as a result, have difficulty maintaining the mental sharpness ...


Strategy Session: Latest Gadgets Don’t Help without a Plan

Wouldn’t it be terrific if the latest gadget would actually make you more money with less effort? And wouldn’t it be even better if you could get all the money back you’ve already spent on products ...


It’s Time to Link Up – with LinkedIn

Mention the phrase “social media” and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world—whether you’re a CEO, salesperson, human resource manager, administrative assistant, or anything in between—you’ll want to take a closer look at LinkedIn. ...


Consumers Uncomfortable with Online Behavioral Ads

RISMEDIA, August 3, 2011—(EMC)—As the online privacy and do-not-track policy debates heat up in the marketing world, a new study from TRUSTe and Harris Interactive has found that a majority of consumers consider online privacy a serious issue, but don't fully understand all the aspects of online behavioral advertising (OBA). ...


Humanization, Relationships and Likeability

RISMEDIA, Aug 2, 2011—We can trace word-of-mouth marketing all the way back to 2000 B.C. when Eve said to Adam, “You ought to try a bite of this apple.” The Garden of Eden scenario represents marketing in its purest form—after ...


Don’t Sell Me…Help Me!

There are some interesting things happening when it comes to doing business in the current environment. ...


6 Keys to Building a Short Sale-Targeted Website

Although real estate professionals understand the importance of having a website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners, ...


Real Estate Marketing Strategies: 5 Tips to Use Your Sphere of Influence to Double Your Income

I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in ...


MLSs Taking Control of Destiny – a Plea, an Observation, a Call to Arms

RISMEDIA, July 21, 2011—Some 15 years ago, I read the book Control Your Own Destiny or Someone Else Will, a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership ...


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