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Sales & Marketing Tips Archive


Agents, It’s Time to Shrug Off the Golden Rule of Parenting: Being Fair

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the ...


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and ...


Blueprint for 100 Deals Part 2: Why Stop at 100?

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. ...


How to Build Trust and Rapport Quickly

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase your bottom line? One of the most critically important and yet frequently overlooked aspects of ...


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways, from the most elaborate segmented ...


Social Media: How the Big Boys Play

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. ...


Marketing Strategies – How to Stay Positive in Today’s Market

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


Got Agents?

Today’s broker/owners are faced with a profit crisis. Agents want to earn the most money and pay the least in costs. Companies are faced with rising costs, challenges of compensation, stripped-down service companies and the ever-present online “do-it-yourself” competitors. These issues have profoundly changed how brokers must look at their ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO, Steve Hundley, will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


3 Rules of Mobile Engagement

(eM+C)—Do mobile technologies have different unspoken rules of engagement than traditional print, broadcast or even online media channels? A recent study conducted by Communispace Corporation answers that question with an emphatic yes. ...


The Power of Motivation: Use a Contest to Increase Sales and Build Morale

When times are tough and prospects seem to be holding on to every dollar, your job as a sales manager is more important than ever before. Now is the time to roll out a sales contest to generate additional sales ...


What Does It Take to Reach the Boomer Market?

Numbering nearly 78 million, baby boomers represent the largest and wealthiest group of buyers in the country. And while many agents traditionally focus their efforts towards first-time home buyers and Gen Y, those that receive advanced training and education in working with the powerful 50+ market have a unique advantage ...


The Secrets to Broker Success

In today’s challenging real estate market, top brokers continue to succeed and stay ahead by prioritizing and investing where it matters most. Learn the priorities and strategies of top brokers during RISMedia’s 16th Annual Power Broker Forum, taking place on ...


Smartphone Apps to Soothe the Savage Time Beast

We’re all busy, pulled in many directions during our typical day-to-day routine, and more and more our days blur between work-life and home-life. Following are a few good smartphone applications that can help you save time while increasing your productivity: ...


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