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Sales & Marketing Tips Archive


Donald Trump and Naked Cowboy – What Do They Have in Common?

RISMEDIA, July 11, 2011—What exactly is branding and why should you care? ...


Property Feedback System Saves Time and Money

RISMEDIA, July 11, 2011—When Gary Pamma started his company, Gary Pamma Home Selling Team, in 2007, he had no system for collecting feedback on his properties. Pamma lists and sells bank owned properties, and soon began receiving requests from some of his corporate sellers regarding feedback on their property—they wanted ...


Top Agents Make Money Doing the Right Things Right

RISMEDIA, July 9, 2011—At a time when creating a high value proposition can be the differentiator in getting more buyer and seller business, top earning agents are equipped with the best and latest engagement tools. They know that incorporating systems, ...


Make It There – You’ll Make It Anywhere

RISMEDIA, July 9, 2011—Having attended the NAR Midyear meetings in D.C. this past May and keeping my ear close to the street on the mobile buzz, it seems to me that there are still those that doubt the viability of QR codes. Are they a phase/craze? Will they be obsolete ...


The Long Song of Technology: Does Your Voice Make the Cut?

RISMEDIA, July 7, 2011—Leading economists agree that 122 million Americans between the ages of 16 and 46 dictate the growth and success of the US and Global economy. This group has become labeled as the “Economic Influencers.” Professionals in ...


Top Ten Ways to Lose Customers in Today’s Market

RISMEDIA, July 6, 2011—Sales and marketing consultant, Brett Clay, author of Selling Change, 101+ Secrets for Growing Sales by Leading Change, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, "Some of ...


Rand on Real Estate: The Professional Investor, Part IV

RISMEDIA, July 5, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com, host of “Rand on Real Estate” on 770 WABC, answers the question “How do professional investors play this market?” Buy at the right time, says Rand; buy in an area ...


Do You Wish You Were Making More Money?

RISMEDIA, July 2, 2011—For the past few months, I have opened my speaking engagements by asking this simple question: “How many of you wish you were making more money?” It’s not a trick question. Not surprisingly, the answer is always ...


The NAR Power Broker Roundtable: The Lifeblood of Your Business: Attracting, Developing and Retaining Top Agents over the Long Haul

RISMEDIA, July 2, 2011—The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Charlie Oppler, NAR’s Special Liaison for Large Firm Relations. ...


Five Tips to Make Sure Your Seller Doesn’t Switch Agents

RISMEDIA, July 1, 2011—In the current real estate market, with home sales slumping like an injured athlete, many sellers are pulling out all the stops to get their homes to sell. One of the most common tactics is to change ...


Don’t Fall Short: Follow This Path to Successful Short Sales

RISMEDIA, June 29, 2011—Short sales aren’t what they used to be. Gone is the long and complex process that often confused and frustrated both buyers and sellers. Today, mortgage lenders—along with the federal government—have streamlined short sales to make them ...


4 Green Education Conversation Starters

RISMEDIA, June 28, 2011—Do you know people with college-bound kids? If so, then you know that one obsession revolves around the higher education process. ACT scores, their kids' chance of getting into their first-choice school, and the grand college tour ...


Is It Time to Redesign Your Site?

RISMEDIA, June 28, 2011—(eM+C)—Before you commit to redesigning your website, you should first understand why you’re doing it and if now is the right time. Budget, deadlines, resources, features, content, platform changes, brand perception and search engine optimization implications are ...


Are You a Bridge Builder?

RISMEDIA, June 27, 2011—"Biography" is one of my favorite TV shows because it pays tribute to the accomplishments of well-known, successful men and women. I gain insight and inspiration from their stories of achievement and personal triumph over adversity. I ...


Achieve! Conference Speakers Offer Industry Expertise in a New and Innovative Format

RISMEDIA June 25, 2011—Some of the most talented and experienced real estate professionals gathered at RISMedia’s Achieve! - Real Estate’s Marketing & Opportunity Conference, held on May 24 and 25, to network and attend educational seminars on today’s most pressing ...