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Sales & Marketing Tips Archive


In the Blink of an Eye: Are You Mentally Prepared for Change?

RISMEDIA, August 5, 2011—People are regularly faced with adversity and unpredictable challenges. One of the key differentiating variables among us is how we handle and adapt to these events. Moreover, it can be incredibly easy to become distracted and unfocused, and, as a result, have difficulty maintaining the mental sharpness ...


Strategy Session: Latest Gadgets Don’t Help without a Plan

Wouldn’t it be terrific if the latest gadget would actually make you more money with less effort? And wouldn’t it be even better if you could get all the money back you’ve already spent on products ...


It’s Time to Link Up – with LinkedIn

Mention the phrase “social media” and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world—whether you’re a CEO, salesperson, human resource manager, administrative assistant, or anything in between—you’ll want to take a closer look at LinkedIn. ...


Consumers Uncomfortable with Online Behavioral Ads

RISMEDIA, August 3, 2011—(EMC)—As the online privacy and do-not-track policy debates heat up in the marketing world, a new study from TRUSTe and Harris Interactive has found that a majority of consumers consider online privacy a serious issue, but don't fully understand all the aspects of online behavioral advertising (OBA). ...


Humanization, Relationships and Likeability

RISMEDIA, Aug 2, 2011—We can trace word-of-mouth marketing all the way back to 2000 B.C. when Eve said to Adam, “You ought to try a bite of this apple.” The Garden of Eden scenario represents marketing in its purest form—after ...


Weekly Video Tip: Utilizing Social Media Marketing

You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, do me a ...


Don’t Sell Me…Help Me!

There are some interesting things happening when it comes to doing business in the current environment. ...


6 Keys to Building a Short Sale-Targeted Website

Although real estate professionals understand the importance of having a website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners, ...


Real Estate Marketing Strategies: 5 Tips to Use Your Sphere of Influence to Double Your Income

I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in ...


MLSs Taking Control of Destiny – a Plea, an Observation, a Call to Arms

RISMEDIA, July 21, 2011—Some 15 years ago, I read the book Control Your Own Destiny or Someone Else Will, a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership ...


QR Codes: What’s Your Strategy?

RISMEDIA, July 20, 2011—(EMC)—There is no doubt that you see QR codes everywhere these days—in ads, magazines, posters, etc. They offer exciting opportunities for delivering information quickly to people that are mobile. They also provide a quick and easy way ...


3 Tips to Rapidly Improve Google AdWords Traffic

RISMEDIA, July 20, 2011— Google AdWords is the dominating pay-per-click search engine on the Internet today. However, according to ROI Advisors, Inc., a Certified Google Partner Company, an advertiser who pays more doesn't necessarily have an advantage over others. Many factors come into play to level the playing field, the ...


Dealing with Sales Rejections: Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to ...


Social Media Is Changing Your Search Results

RISMEDIA, July 18, 2011—The rules of search results are constantly changing—a testament to a highly dynamic industry, where there seems to be never-ending volatility in how search results are determined. Ken Wisnefski, founder and CEO of WebiMax, a high ranking ...


Real Estate Marketing Strategies: Tips for an Instant Attitude Adjustment

RISMEDIA, July 16, 2011—Wouldn't it be great to always be motivated to market your business? Imagine for a moment what it would feel like to know that you could instantly change your mindset to something positive and productive. ...


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