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Sales & Marketing Tips Archive


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part 2

RISMEDIA, June 24, 2011—In part 1 of this article, we covered some common basic ideas about prosperity. Now we will address how you can change your mind-set to achieve greater prosperity. ...


Actions Speak Louder than Words

RISMedia, June 22, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first ...


Rand on Real Estate: Why Now Has Never Been a Better Time to become a Landlord

RISMEDIA, June 21, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com hosts “Rand on Real Estate” on 77WABC Radio in New York, where this week’s discussion comes from a caller from Orange County who does not believe that ...


Mobile Search: A Mini Playbook

RISMedia, June 21, 2011—(EMC)—There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize your ...


Foreclosure Clean-Out Generates Additional Income

RISMEDIA, June 21, 2011—As a national columnist, I am often about other income opportunities in the real estate field. Foreclosure clean-out is another revenue stream for real estate professionals. Renee in Arizona asked me about this opportunity. ...


Industry Leaders Point to a Future Full of Opportunity at Achieve! Conference

As real estate professionals continue to grapple with the “new normal,” it is more important than ever that brokers and agents understand where our industry is today as well as where it’s headed. This was the theme at RISMedia’s Achieve! ...


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part One

How do you acquire a Prosperity Mindset? Most people think it's by having a lot of money. ...


New Internet TV Show – Northwest Real Estate Forum – Debuts to Guide Real Estate Buyers and Sellers

RISMedia, June 17, 2011—A new Internet TV show called “Northwest Real Estate Forum with Patricia Wangsness” was recently developed to guide residential real estate buyers and sellers to learn about local real estate issues and experts so they can make all the right moves. This initiative is the brainchild of ...


Regional Spotlight: Real Estate Listing Takes Open House Concept to New Heights

June 16, 2011—As the real estate industry continues its ascent toward recovery, real estate agents continue to find interesting ways to market their listings. Brad Osterbauer with RE/MAX Advantage Plus is doing just that. Osterbauer is hosting a fly-in open house this weekend, Saturday, June 18, for a Lester ...


Maintaining a Competitive Edge

RISMedia, June 14, 2011— As the real estate market in the Pacific Northwest continues to thrive, REALTOR® Carrie Foley recently found the balance between doing the work and chasing the work. Previously, Foley had been tipping too far in favor of chasing. To offset this, she went looking for a ...


Want More Sales? Pump Up the Experience

RISMedia, June 13, 2011—When was the last time you wanted to watch a black-and-white or one of the old “Technicolor” films? For most of us, they just don’t have the same engagement magic they held years ago when compared with ...


Design Social Media Conversations to Solve Customers’ Problems

RISMedia, June 13, 2011— (EMC)—The simple fact is that the gurus are wrong: Social media marketing isn't a revolution, it's a chance at evolution. ...


Adversity Gives You Strength

RISMedia, June 11, 2011—How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every ...


Real Estate and Living Media and Smarter Agent Form Strategic Relationship

RISMedia, June 11, 2011—The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, recently announced a strategic media relationship with Smarter Agent, a leading mobile real estate application provider. This partnership enables the REALM network to expand its offerings beyond its many ...


Changing the Landscape of Commercial Real Estate Technology

RISMedia, June 10, 2011—The National Association of REALTORS® (NAR) is impacting the commercial real estate industry with technology initiatives that will change the landscape of Web-based services. NAR is bringing together these components to deliver a comprehensive solution for commercial practitioners: CommercialSource.com, ePropertyData (ePD), Real Estate Transaction Standards (RETS), Realtors ...