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Sales & Marketing Tips Archive


Do You Wish You Were Making More Money?

RISMEDIA, July 2, 2011—For the past few months, I have opened my speaking engagements by asking this simple question: “How many of you wish you were making more money?” It’s not a trick question. Not surprisingly, the answer is always ...


The NAR Power Broker Roundtable: The Lifeblood of Your Business: Attracting, Developing and Retaining Top Agents over the Long Haul

RISMEDIA, July 2, 2011—The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Charlie Oppler, NAR’s Special Liaison for Large Firm Relations. ...


Five Tips to Make Sure Your Seller Doesn’t Switch Agents

RISMEDIA, July 1, 2011—In the current real estate market, with home sales slumping like an injured athlete, many sellers are pulling out all the stops to get their homes to sell. One of the most common tactics is to change ...


Don’t Fall Short: Follow This Path to Successful Short Sales

RISMEDIA, June 29, 2011—Short sales aren’t what they used to be. Gone is the long and complex process that often confused and frustrated both buyers and sellers. Today, mortgage lenders—along with the federal government—have streamlined short sales to make them ...


4 Green Education Conversation Starters

RISMEDIA, June 28, 2011—Do you know people with college-bound kids? If so, then you know that one obsession revolves around the higher education process. ACT scores, their kids' chance of getting into their first-choice school, and the grand college tour ...


Is It Time to Redesign Your Site?

RISMEDIA, June 28, 2011—(eM+C)—Before you commit to redesigning your website, you should first understand why you’re doing it and if now is the right time. Budget, deadlines, resources, features, content, platform changes, brand perception and search engine optimization implications are ...


Are You a Bridge Builder?

RISMEDIA, June 27, 2011—"Biography" is one of my favorite TV shows because it pays tribute to the accomplishments of well-known, successful men and women. I gain insight and inspiration from their stories of achievement and personal triumph over adversity. I ...


Achieve! Conference Speakers Offer Industry Expertise in a New and Innovative Format

RISMEDIA June 25, 2011—Some of the most talented and experienced real estate professionals gathered at RISMedia’s Achieve! - Real Estate’s Marketing & Opportunity Conference, held on May 24 and 25, to network and attend educational seminars on today’s most pressing ...


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part 2

RISMEDIA, June 24, 2011—In part 1 of this article, we covered some common basic ideas about prosperity. Now we will address how you can change your mind-set to achieve greater prosperity. ...


Actions Speak Louder than Words

RISMedia, June 22, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first ...


Rand on Real Estate: Why Now Has Never Been a Better Time to become a Landlord

RISMEDIA, June 21, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com hosts “Rand on Real Estate” on 77WABC Radio in New York, where this week’s discussion comes from a caller from Orange County who does not believe that ...


Mobile Search: A Mini Playbook

RISMedia, June 21, 2011—(EMC)—There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize your ...


Foreclosure Clean-Out Generates Additional Income

RISMEDIA, June 21, 2011—As a national columnist, I am often about other income opportunities in the real estate field. Foreclosure clean-out is another revenue stream for real estate professionals. Renee in Arizona asked me about this opportunity. ...


Industry Leaders Point to a Future Full of Opportunity at Achieve! Conference

As real estate professionals continue to grapple with the “new normal,” it is more important than ever that brokers and agents understand where our industry is today as well as where it’s headed. This was the theme at RISMedia’s Achieve! ...


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part One

How do you acquire a Prosperity Mindset? Most people think it's by having a lot of money. ...


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