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Sales & Marketing Tips Archive


Market Snapshot: A Ray of Sunshine in the Northeast

RISMedia, June 8, 2011—At a time when new home construction in the Northeastern region of the United States has dropped by more than half since 2007, according to the National Association of Home Builders (NAHB), there is at least one ...


How Short Sales Can Be the Top Clique in Real Estate

RISMedia, June 7, 2011—As time goes on, the landscape of our real estate industry is beginning to look more and more like a high school campus. We have cliques, and whichever one is on top at the time looks down ...


Rand On Real Estate: The Pros and Cons of Investing in Phoenix

RISMedia, June 7, 2011— 77WABC Radio in New York is featuring “Rand on Real Estate,” a talk show hosted by OwnAmerica CEO Greg Rand that focuses on building wealth in the greatest asset class known to mankind—American housing. In this segment, Rand takes a call from a homeowner ...


Building a Level of Trust through Education

RISMedia, June 7, 2011—Having received his real estate license shortly after he turned 18 and entering the real estate industry right out of college, Chad Rogers, a real estate agent in Beverly Hills, Calif. is dedicated to educating buyers and sellers on the realities of today’s market. “Now more than ...


The Business of Growing: The Top Nine Challenges of Growing an Entrepreneurial Business and How to Tackle Them

RISMedia, June 7, 2011—For many, achieving the American Dream means taking control of their destiny, quitting their 9 to 5, and opening the doors to their very own business. These brave entrepreneurial souls have shaped American enterprise, and today, they’re ...


Your Real Estate Social Media Mantra: ‘Give and Gain’

RISMedia, June 6, 2011—Make this your transformational mantra for engagement in social media. This means not just characters in tweets, but real actions and sharing with others—whether it’s your knowledge, cool tools or any other valuable information you can share. ...


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message ...


How to Warm Up a Cold Prospect

RISMedia, June 4, 2011—Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally ...


The Art of the Auction: Turning Losses into Liquidity

RISMedia, June 1 2011—The word "auction" is derived from the Latin augeo which means "I increase" or "I augment." Auctions have a long history, having been recorded as early as 500 B.C. There were many types of auctions held during ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMedia, June 1 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free shipping at the REALTOR.org store; limited time savings of up to 40 percent from REALTOR Benefits® Program Partner, Lenovo; and NAR opposes increase to FHA down payments. ...


Brokers: What to Know before You Recruit

RISMedia, May 31 2011—Much has been written about how to recruit agents to join your company. But to attract and retain these candidates, you need to prepare your environment. Here are some important things to do before you recruit. ...


Weekly Video Tip: Branding

Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason—cited by over 70 percent of respondents—was increasing brand awareness. ...


Real Estate Marketing Strategies – Does Your ‘People Pleaser’ Pattern Get in the Way?

RISMedia, May 28 2011—Do you find yourself avoiding certain types of clients? Do you find yourself unable to speak the truth to sellers when their properties are overpriced? If you’re like most real estate professionals, your “people pleaser” pattern ...


The Unique Profile of the Global Buyer

RISMedia, May 27 2011—International buyers are driven to own property for investment purposes, or as a temporary residence while visiting the U.S. for business or pleasure. For the former example, think a European business executive with a co-op in Manhattan, ...


Is Your Team Failing Elegantly? 7 Leadership Mistakes That Wear Away at Your Company’s Will to Win

RISMedia, May 27 2011—No one wants to lose. That’s true whether you’re talking about the Super Bowl, a friendly basketball game with the neighbors, or a footrace between eight-year-olds. Yes, the desire to win is embedded in the human psyche. So why is it that in the business world the ...