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Sales & Marketing Tips Archive


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMedia, June 1 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free shipping at the REALTOR.org store; limited time savings of up to 40 percent from REALTOR Benefits® Program Partner, Lenovo; and NAR opposes increase to FHA down payments. ...


Brokers: What to Know before You Recruit

RISMedia, May 31 2011—Much has been written about how to recruit agents to join your company. But to attract and retain these candidates, you need to prepare your environment. Here are some important things to do before you recruit. ...


Real Estate Marketing Strategies – Does Your ‘People Pleaser’ Pattern Get in the Way?

RISMedia, May 28 2011—Do you find yourself avoiding certain types of clients? Do you find yourself unable to speak the truth to sellers when their properties are overpriced? If you’re like most real estate professionals, your “people pleaser” pattern ...


The Unique Profile of the Global Buyer

RISMedia, May 27 2011—International buyers are driven to own property for investment purposes, or as a temporary residence while visiting the U.S. for business or pleasure. For the former example, think a European business executive with a co-op in Manhattan, ...


Is Your Team Failing Elegantly? 7 Leadership Mistakes That Wear Away at Your Company’s Will to Win

RISMedia, May 27 2011—No one wants to lose. That’s true whether you’re talking about the Super Bowl, a friendly basketball game with the neighbors, or a footrace between eight-year-olds. Yes, the desire to win is embedded in the human psyche. So why is it that in the business world the ...


Is the iPad Generating Listings and Sales for REALTORS?

RISMedia, May 26, 2011—This business is about connections and relationships. Before you can ratify a contract and go to closing, you have to connect. You have to engage. You have to collaborate. You have to deliver an experience, not just ...


The New Rules of YouTube Marketing

RISMedia, May 26, 2011—YouTube has changed dramatically over the last five years. Everyone in video marketing feels like they’re playing Calvinball, the game invented in the comic strip Calvin and Hobbes. As Calvin once said, “The only permanent rule in Calvinball is that you can’t play it the same way ...


QR Codes: The ‘Fanny Pack’ of Tomorrow?

RISMedia, May 26, 2011—Whenever a new trend hits any market I have to ask, “Will it simply become another fanny pack?” You know, have its heyday then fade away, only to be held onto dearly by a few mullet-wearing fans for way too long. I have spent the last eight ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, May 25, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: create your email newsletter with ease, put the power of the SentriLock SentriCard® to use for your customers, and NAR’s 2011 Member Profile shows commitment to profession. For more information visit www.REALTOR.org. ...


Is Your Website Starting to Look Like Your Closet?

RISMEDIA, June 7, 2011—It’s difficult to keep certain areas of our lives neat and uncluttered, and what might look fine to us can be confusing and appear busy to others. Over time, your website can collect too much unorganized and old information, along with indirect paths to the things that ...


Life in Mobile: All or Nothing

RISMEDIA, May 25, 2011—I recently had the chance to attend the Leading RE annual conference in Las Vegas and stay at the beautiful new Cosmopolitan Hotel and Casino. The conference was great and the hotel was absolutely amazing. Spending a whole week out in Vegas really puts into perspective the ...


Maximizing M-Commerce in a 4G Environment

RISMEDIA, May 25, 2011—The current explosion in smartphone sales and deployment of 4G networks is making an investment in m-commerce capabilities increasingly necessary for retailers. M-commerce technologies provide a great way to target consumers and draw them into your online or brick-and-mortar stores. ...


The Do’s and Don’ts of Online Cross-Cultural Conversations

RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks ...


Realtors Property Resource Provides Free, Comprehensive Property Database for REALTORS

RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive benefit for NATIONAL ASSOCIATION OF REALTORS® (NAR) ...


Technology: Friend or Foe?

RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I ...


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