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Sales & Marketing Tips Archive


You Had Me at QR Code…

RISMedia, May 19, 2011—Do you want to impress your sellers with your marketing expertise? Are you going on a listing appointment and you know the competition is fierce? Do you work with buyers and want to demonstrate your technical know-how? QR Codes and Mobile Tours are a ...


NAR Member Survey Shows Focus on Training, Commitment to Profession

RISMedia, May 19, 2011—REALTORS® have been focusing more on training to help them better meet the needs of clients in a housing market with unique challenges, according to the 2011 National Association of REALTORS® Member Profile. The study’s results are representative of the nation’s REALTORS®, who account for more ...


The REALTOR Benefits® Program Covers All of Your Insurance Needs

RISMedia, May 19, 2011—For the products and services you use every day, the NATIONAL ASSOCIATION OF REALTORS®’ (NAR’s) REALTOR Benefits® Program has you covered. Now, with the broad variety of insurance offerings included in the program, you can select various personal and professional coverages at special pricing and relax, knowing ...


Learn How to Expand Your Market Share and Profitability at This Year’s Achieve! Conference

RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Realtors Property Resource™ reaches significant milestone, improve client communications with the newest REALTOR Benefits® Program Partner, Ifbyphone, and save $5 off your next print on demand order. For more information visit www.REALTOR.org. ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want to miss meeting ...


Minority Homeownership Award Winners Help Sustain American Dream

While the past few years have been challenging for many, owning a home continues to be a goal for Americans of every background, according to John D. Trasviña, Assistant Secretary for Fair Housing and Equal Opportunity at the U.S. Department of Housing and Urban Development. ...


Fixed-Rate Mortgages Dominant Choice of Refinancing Borrowers

In the first quarter of 2011, fixed-rate loans accounted for more than 95 percent of refinance loans, based on the Freddie Mac (OTC: FMCC) Quarterly Product Transition Report released recently. Refinancing borrowers overwhelmingly chose fixed-rate loans, regardless of whether their ...


How to Use Foreclosure Data to Identify Investment Opportunities

RISMEDIA, May 17, 2011—In the current complex housing market, it is critical for real estate professionals to evaluate their individual markets for short-term and long-term real estate investment potential for their clients. In every fluctuating housing market, there are opportunities. ...


Recruit, Retain, Expand

RISMEDIA, May 17, 2011—Mobile technology is changing the way the world operates, largely by providing smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have ...


Utilizing Social Media Marketing

RISMEDIA, May 17, 2011—You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, ...


Selling Is a Contact Sport: Keys to Effective Phone Calling

RISMEDIA, May 17, 2011—It has been said that salespeople who avoid making phone calls have skinny children. Prospecting for new business is critically important. For the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and recognize the importance ...


Speaker Spotlight : Learn How to Expand Your Market Share and Profitability at This Year’s Achieve! Conference

RISMEDIA, May 16, 2011— RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

RISMEDIA, May 16, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want ...


Turnaround: 4 Months and Counting?

RISMEDIA, May 16, 2011—Price declines will end and average U.S. home prices will stabilize by Labor Day. Prices in even the hardest-hit markets will level out by the end of 2012. ...


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