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Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Customer Relationship Building: Skills for Sales Success: Part Seven.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 3: CIPS Institute (US Version).

Sales & Marketing Tips Archive


Broker Marketing Gaps: How We Can Help and Where the Boundaries Are

We have been working for several months on a program of education, training and productivity that align with the business models of our broker clients and their use of realtor.com®. Early on, we discovered that what we perceived as a “gift” to the broker and agents were usually well received, ...


The New realtor.com®: What It Means for You and Your Agents

Recently the National Association of REALTORS® (NAR) board of directors decided in a special meeting to recommend allowing realtor.com® to more effectively compete against third-party aggregators by lifting some long-standing restrictions. Since the vote, brokers and agents have been wondering just ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

In largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who ...


How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Marketing Strategies: Are You Proactive Enough?

What does it mean to be proactive? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered yes, you're right but there's a lot more to it. ...


Weekly Video Tip: How to Perfect Outdoor Lighting

Today I'm going to brighten your day with some Outdoor Lighting skills! ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Ask the Expert: What Are the Benefits of Selling Online?

Today's “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu. ...


Reaching the Pinnacle with Professionalism and Care

Two ambitions drew Barbara Wolcott to the real estate industry more than 35 years ago: to be the master of her own fate and to create a company of distinction. Today, as chairman and CEO of Prudential Towne Realty in southeastern Virginia, Wolcott reaffirms those goals each morning, and her ...


Broker Strategies: Diversifying for Success

“I have always believed that great leaders develop great leaders,” says Ed Krafchow, chairman of the board, Better Homes and Gardens Mason-McDuffie Real Estate. In the following interview, Krafchow expounds upon how his company is growing for success. ...


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