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Sales & Marketing Tips Archive


Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

In largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who ...


How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Marketing Strategies: Are You Proactive Enough?

What does it mean to be proactive? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered yes, you're right but there's a lot more to it. ...


Weekly Video Tip: How to Perfect Outdoor Lighting

Today I'm going to brighten your day with some Outdoor Lighting skills! ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Ask the Expert: What Are the Benefits of Selling Online?

Today's “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu. ...


Reaching the Pinnacle with Professionalism and Care

Two ambitions drew Barbara Wolcott to the real estate industry more than 35 years ago: to be the master of her own fate and to create a company of distinction. Today, as chairman and CEO of Prudential Towne Realty in southeastern Virginia, Wolcott reaffirms those goals each morning, and her ...


Broker Strategies: Diversifying for Success

“I have always believed that great leaders develop great leaders,” says Ed Krafchow, chairman of the board, Better Homes and Gardens Mason-McDuffie Real Estate. In the following interview, Krafchow expounds upon how his company is growing for success. ...


Integrating Technology into Your Business Development Process

Mobile, social, and other technological advances over the past decade have altered the way consumers search for homes, providing real estate brokerages with the opportunity to leverage this shift in consumer behavior. ...


Get the Leads You Need: realtor.com® Hosts Second Panel Discussion Webinar August 16

Get the leads you need – plus – learn from agents who close them. Realtor.com® will host a second panel discussion on this topic this week on Friday, August 16, 2013 at 10 a.m. PDT/1 p.m. EDT ...


The Universal Language: Love, Music or Mobile?

It’s no secret that technology is constantly evolving, and as it changes, so does human behavior. Mobile technology is at the forefront of the latest evolution, with the number of mobile phones expected to exceed the world’s population by 2014. The ...


Obama: ‘Housing Market Is Beginning to Heal…Home Prices Rising at Fastest Pace in 7 Years’

With the real estate industry soaring hotter than an Arizona August, President Barack Obama visited Phoenix Tuesday to address the recovering state of the U.S. housing market. ...


4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


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