Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Time Management: Skills for Sales Success: Part Two.
Negotiating Skills: Skills for Sales Success: Part Six.
Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent's Role in the Valuation Process.

Sales & Marketing Tips Archive


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want to miss meeting ...


Minority Homeownership Award Winners Help Sustain American Dream

While the past few years have been challenging for many, owning a home continues to be a goal for Americans of every background, according to John D. Trasviña, Assistant Secretary for Fair Housing and Equal Opportunity at the U.S. Department of Housing and Urban Development. ...


Fixed-Rate Mortgages Dominant Choice of Refinancing Borrowers

In the first quarter of 2011, fixed-rate loans accounted for more than 95 percent of refinance loans, based on the Freddie Mac (OTC: FMCC) Quarterly Product Transition Report released recently. Refinancing borrowers overwhelmingly chose fixed-rate loans, regardless of whether their ...


How to Use Foreclosure Data to Identify Investment Opportunities

RISMEDIA, May 17, 2011—In the current complex housing market, it is critical for real estate professionals to evaluate their individual markets for short-term and long-term real estate investment potential for their clients. In every fluctuating housing market, there are opportunities. ...


Recruit, Retain, Expand

RISMEDIA, May 17, 2011—Mobile technology is changing the way the world operates, largely by providing smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have ...


Utilizing Social Media Marketing

RISMEDIA, May 17, 2011—You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, ...


Selling Is a Contact Sport: Keys to Effective Phone Calling

RISMEDIA, May 17, 2011—It has been said that salespeople who avoid making phone calls have skinny children. Prospecting for new business is critically important. For the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and recognize the importance ...


Speaker Spotlight : Learn How to Expand Your Market Share and Profitability at This Year’s Achieve! Conference

RISMEDIA, May 16, 2011— RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

RISMEDIA, May 16, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want ...


Turnaround: 4 Months and Counting?

RISMEDIA, May 16, 2011—Price declines will end and average U.S. home prices will stabilize by Labor Day. Prices in even the hardest-hit markets will level out by the end of 2012. ...


HUD Secretary Announces Disaster Assistance for Tennessee Storm Victims

RISMEDIA, May 16, 2011—U.S. Housing and Urban Development Secretary Shaun Donovan recently announced HUD will speed federal disaster assistance to the State of Tennessee and provide support to homeowners and low-income renters forced from their homes following severe storms, tornadoes, and straight-line winds last month. ...


Realtors Property Resource Announces 500,000 REALTORS Milestone

RISMEDIA, May 14, 2011—REALTORS® Property Resource™ (RPR), a subsidiary of the National Association of REALTORS®, has reached the significant milestone of enrolling over 500,000 REALTORS®; from more than 274 MLSs across the country. With the latest addition of executed ...


NAR Modifies Popular Green Designation Program to Focus on Residential Real Estate Practice

RISMEDIA, May 14, 2011—"NAR research has consistently shown that there is a considerable and growing market for green buildings, and many of today's consumers want homes and communities that are more resource efficient and sensitive to the larger environment," says ...


REALTORS Seize the Day at Midyear Legislative Meetings & Trade Expo

RISMEDIA, May 14, 2011—Now is the time for REALTORS ® to come to the aid of their industry, on behalf of the nation’s 75 million home owners, aspiring home owners, real estate investors, and the nation’s economy. That was the message delivered recently during “59 and ½ Minutes: A Member-Director ...


Real Estate Marketing Strategies: How You Can End the Habit of Procrastination for Good

RISMEDIA, May 13, 2011—As a business coach for real estate professionals for the last 14 plus years, I often hear the same question from my clients: "How do I stop procrastinating and do what I need to do to pick ...


Our Latest News >>