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Sales & Marketing Tips Archive


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

RISMEDIA, May 4, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want ...


Top REALTORS Gather for Midyear Legislative Meetings & Trade Expo

RISMEDIA, May 4, 2011— REALTORS ® from across the country will gather with government officials and industry leaders in Washington, D.C., next week to address today's critical home ownership, mortgage finance and real estate investment challenges during the REALTORS ® Midyear Legislative Meetings & Trade Expo, May 9-14. ...


The Evolution of Buyer-Agent Relationships

RISMEDIA, May 3, 2011—I would first like to thank everyone for the kind words and feedback from my previous article. It’s nice to know that I am touching on some key issues in our industry and I hope that ...


Delinquent Mortgages, Updated Framework to Include Servicer Incentives and Penalties

RISMEDIA, May 3, 2011—Federal Housing Finance Agency Acting Director Edward J. DeMarco has directed Fannie Mae and Freddie Mac (the Enterprises) to align their guidelines for servicing delinquent mortgages they own or guarantee. The updated framework will establish uniform servicing requirements as well as monetary incentives for servicers that perform ...


8 Things Every Internet Advertiser Should Know

RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...


Regional Spotlight: Bay Area Home Sales, Prices Remain Stable

RISMEDIA, May 3, 2011—Home sales in the nine-county San Francisco Bay Area continued at a steady pace in the first quarter of 2011 compared with the same period a year ago as homebuyers took advantage of favorable home prices and interest rates, according to an analysis of MLS data issued ...


Why Building a Culture of Trust Will Boost Employee Performance—and Maybe Even Save Your Company

RISMEDIA, May 3, 2011—Do your employees trust you? The brutal truth is probably not. It may not be fair, and you may not want to hear it, but chances are that previous leaders have poisoned the ground on which you’re trying to grow a successful business. Make no mistake: Unless ...


Home Buyers Shun ‘Fixer-Uppers’

RISMEDIA, May 2, 2011—(MCT)—In the overheated housing market of five years ago, buyers often felt they had to accept homes in woeful condition. But these days, most look at "as-is" properties and say, "No thanks." "I try to stay away from things that need a lot of work," says Michael ...


How to Draw Huge Traffic with a Website Party

RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with ...


How to Use Your Sphere of Influence to Double Your Income

RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you ...


Pending Home Sales Rise Again

RISMEDIA, April 29, 2011—March saw another increase in pending home sales, with contract activity rising unevenly in six of the past nine months, according to the National Association of Realtors®. The Pending Home Sales Index, a forward-looking indicator based on contract signings, rose 5.1 percent to 94.1 in March from ...


HUD Awards $23 Million to 22 Local HIV/AIDS Housing Programs

RISMEDIA, April 29, 2011—Recently, the U.S. Department of Housing and Urban Development announced that more than a thousand extremely low-income persons living with HIV/AIDS will continue to receive permanent housing as a result of $23 million in grants. During each of the next three years, this HUD funding will help ...


Study Examines the Impact of Homebuyer Education and Counseling on Mortgage Performance

RISMEDIA, April 29, 2011—Potential homeowners who participate in pre-purchase education and counseling programs may be more likely to pay their mortgages on time, although the evidence on this point is not consistent and compelling, according to a study released today ...


The Shifting Landscape of Real Estate: How to Position Yourself to Succeed

RISMEDIA, April 28, 2011—There was a time not too long ago when the main demographic target of any real estate agent was the generation of Baby Boomers. This was a generation that valued the American dream of owning a home, ...


Buyers without Boundaries

RISMEDIA, April 28, 2011—One in every 13 people on this earth is a Facebook user. Google is the No.1 search site with YouTube immediately following in the No. 2 position and Facebook is not far behind at No. 3. But did you know that 70 percent of those Facebook users ...