Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Time Management: Skills for Sales Success: Part Two.
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (US Version).

Sales & Marketing Tips Archive


Effectively Implementing Social Media Marketing

RISMEDIA, May 7, 2011—There is no question that social media has forever changed our world. Facebook, Twitter and countless other social media titans have swept our society, changing the ways businesses market themselves and dynamically influencing how those businesses communicate with their consumers. This is especially true for the real ...


Real Estate Marketing Strategies: How to Stop Struggling with Lead Generation

RISMEDIA, May 6, 2011—Every week I hear from dozens of real estate professionals who are asking themselves “why can't I get my pipeline full of prospective clients?” Now more than ever people are struggling with lead generation and looking for ...


The Real Estate Educator: There’s an App for That

RISMEDIA, May 6, 2011— When the telephone first came into use, the biggest problem people had was getting their neighbor off the line so they could get a chance to talk. In time, however, you could get six landlines delivered to your home so that everyone had an opportunity to ...


Build Your Business on Substance and Results

RISMEDIA, May 5, 2011—With the market we have today, consumers desperately need an experienced real estate agent for the largest financial transaction most of them will ever make. They want to know they’re working with a skilled, trusted professional who’s capable of closing sales. ...


Spring Warms Luxury Demand

RISMEDIA, May 5, 2011—It’s still very much a “cold” buyer’s market according to the Institute for Luxury Home Marketing’s April 24 Luxury Housing Report, but early numbers from the spring home buying season suggest that demand is warming up. ...


Gallup: Time Is Right to Buy

RISMEDIA, May 5, 2011—Consumer attitudes towards the housing markets are echoing views in the years immediately preceding the peak of the housing boom, according to a new national survey by the Gallup poll. Americans continue to see a buyer’s market in housing, according to an April 2011 Gallup poll. Sixty-nine ...


1parkplace to Host Listings Webinar: “The Art of Connecting with Your Community”

RISMEDIA, May 4, 2011--1parkplace, a leader in online real estate marketing, believes high quality education and training is paramount to the success of its valued members. As a result, the company is kicking off the spring training season with ...


Learn How to Expand Your Market Share and Profitability at This Year’s Achieve! Conference

RISMEDIA, May 4, 2011—RISMedia’s Achieve!–Real Estate’s Innovation & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, May 4, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: visit NAR’s booth #1707 at NAR’s Midyear Trade Expo, REALTOR Benefits® Program Partner, zipLogix, introduces new online document storage tool and Realtors Property Resource™ enters limited beta with broker tool sets. For more information visit ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

RISMEDIA, May 4, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want ...


Top REALTORS Gather for Midyear Legislative Meetings & Trade Expo

RISMEDIA, May 4, 2011— REALTORS ® from across the country will gather with government officials and industry leaders in Washington, D.C., next week to address today's critical home ownership, mortgage finance and real estate investment challenges during the REALTORS ® Midyear Legislative Meetings & Trade Expo, May 9-14. ...


The Evolution of Buyer-Agent Relationships

RISMEDIA, May 3, 2011—I would first like to thank everyone for the kind words and feedback from my previous article. It’s nice to know that I am touching on some key issues in our industry and I hope that ...


Delinquent Mortgages, Updated Framework to Include Servicer Incentives and Penalties

RISMEDIA, May 3, 2011—Federal Housing Finance Agency Acting Director Edward J. DeMarco has directed Fannie Mae and Freddie Mac (the Enterprises) to align their guidelines for servicing delinquent mortgages they own or guarantee. The updated framework will establish uniform servicing requirements as well as monetary incentives for servicers that perform ...


8 Things Every Internet Advertiser Should Know

RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...


Regional Spotlight: Bay Area Home Sales, Prices Remain Stable

RISMEDIA, May 3, 2011—Home sales in the nine-county San Francisco Bay Area continued at a steady pace in the first quarter of 2011 compared with the same period a year ago as homebuyers took advantage of favorable home prices and interest rates, according to an analysis of MLS data issued ...


Our Latest News >>