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Sales & Marketing Tips Archive


Regional Spotlight: Bay Area Home Sales, Prices Remain Stable

RISMEDIA, May 3, 2011—Home sales in the nine-county San Francisco Bay Area continued at a steady pace in the first quarter of 2011 compared with the same period a year ago as homebuyers took advantage of favorable home prices and interest rates, according to an analysis of MLS data issued ...


Why Building a Culture of Trust Will Boost Employee Performance—and Maybe Even Save Your Company

RISMEDIA, May 3, 2011—Do your employees trust you? The brutal truth is probably not. It may not be fair, and you may not want to hear it, but chances are that previous leaders have poisoned the ground on which you’re trying to grow a successful business. Make no mistake: Unless ...


Home Buyers Shun ‘Fixer-Uppers’

RISMEDIA, May 2, 2011—(MCT)—In the overheated housing market of five years ago, buyers often felt they had to accept homes in woeful condition. But these days, most look at "as-is" properties and say, "No thanks." "I try to stay away from things that need a lot of work," says Michael ...


How to Draw Huge Traffic with a Website Party

RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with ...


How to Use Your Sphere of Influence to Double Your Income

RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you ...


Pending Home Sales Rise Again

RISMEDIA, April 29, 2011—March saw another increase in pending home sales, with contract activity rising unevenly in six of the past nine months, according to the National Association of Realtors®. The Pending Home Sales Index, a forward-looking indicator based on contract signings, rose 5.1 percent to 94.1 in March from ...


HUD Awards $23 Million to 22 Local HIV/AIDS Housing Programs

RISMEDIA, April 29, 2011—Recently, the U.S. Department of Housing and Urban Development announced that more than a thousand extremely low-income persons living with HIV/AIDS will continue to receive permanent housing as a result of $23 million in grants. During each of the next three years, this HUD funding will help ...


Study Examines the Impact of Homebuyer Education and Counseling on Mortgage Performance

RISMEDIA, April 29, 2011—Potential homeowners who participate in pre-purchase education and counseling programs may be more likely to pay their mortgages on time, although the evidence on this point is not consistent and compelling, according to a study released today ...


The Shifting Landscape of Real Estate: How to Position Yourself to Succeed

RISMEDIA, April 28, 2011—There was a time not too long ago when the main demographic target of any real estate agent was the generation of Baby Boomers. This was a generation that valued the American dream of owning a home, ...


Buyers without Boundaries

RISMEDIA, April 28, 2011—One in every 13 people on this earth is a Facebook user. Google is the No.1 search site with YouTube immediately following in the No. 2 position and Facebook is not far behind at No. 3. But did you know that 70 percent of those Facebook users ...


Don’t Miss Your Chance to Meet These Incredible Industry Leaders at This Year’s Achieve! Conference

RISMEDIA, April 27, 2011—RISMedia’s Achieve!—Real Estate’s Innovation & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Dick Schlott, LP Finn and Sherry Chris are among the leading broker panelists who will ...


Thousands to Attend This Year’s Midyear Legislative Meetings & Trade Expo – Will You Be There?

RISMEDIA, April 27, 2011—More than 8,000 REALTORS® and guests from across the country will convene in Washington, D.C., next month to address today's critical home ownership, mortgage finance and real estate investment challenges during the REALTORS® Midyear Legislative Meetings and Trade Expo, May 9-14. During the week, REALTORS® ...


Dedicated to Going Green? Follow These 10 Easy Steps

RISMEDIA, April 26, 2011—Given the pressing environmental challenges facing the world, one day just doesn't seem like enough to celebrate the earth and make long-term environmental changes. Why not use this month as inspiration and ...


Clear Capital: Property Condition Inspections Focus on Lending

RISMEDIA, April 26, 2011—Clear Capital recently announced the release of the PCI?the next generation inspection solution that provides the physical condition and characteristics of a property, engineered to supplement Automated Valuation Models (AVMs) in accordance with new requirements set forth by Interagency Appraisal and Evaluation Guidelines (IAG). ...


Vlog: Used Video Cameras

RISMEDIA, April 26, 2011—In the market for a new USED video camera? We’ve got some key pointers to consider before making a purchase. ...


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