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Sales & Marketing Tips Archive


Spring Warms Luxury Demand

RISMEDIA, May 5, 2011—It’s still very much a “cold” buyer’s market according to the Institute for Luxury Home Marketing’s April 24 Luxury Housing Report, but early numbers from the spring home buying season suggest that demand is warming up. ...


Gallup: Time Is Right to Buy

RISMEDIA, May 5, 2011—Consumer attitudes towards the housing markets are echoing views in the years immediately preceding the peak of the housing boom, according to a new national survey by the Gallup poll. Americans continue to see a buyer’s market in housing, according to an April 2011 Gallup poll. Sixty-nine ...


1parkplace to Host Listings Webinar: “The Art of Connecting with Your Community”

RISMEDIA, May 4, 2011--1parkplace, a leader in online real estate marketing, believes high quality education and training is paramount to the success of its valued members. As a result, the company is kicking off the spring training season with ...


Learn How to Expand Your Market Share and Profitability at This Year’s Achieve! Conference

RISMEDIA, May 4, 2011—RISMedia’s Achieve!–Real Estate’s Innovation & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, May 4, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: visit NAR’s booth #1707 at NAR’s Midyear Trade Expo, REALTOR Benefits® Program Partner, zipLogix, introduces new online document storage tool and Realtors Property Resource™ enters limited beta with broker tool sets. For more information visit ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

RISMEDIA, May 4, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that you won’t want ...


Top REALTORS Gather for Midyear Legislative Meetings & Trade Expo

RISMEDIA, May 4, 2011— REALTORS ® from across the country will gather with government officials and industry leaders in Washington, D.C., next week to address today's critical home ownership, mortgage finance and real estate investment challenges during the REALTORS ® Midyear Legislative Meetings & Trade Expo, May 9-14. ...


The Evolution of Buyer-Agent Relationships

RISMEDIA, May 3, 2011—I would first like to thank everyone for the kind words and feedback from my previous article. It’s nice to know that I am touching on some key issues in our industry and I hope that ...


Delinquent Mortgages, Updated Framework to Include Servicer Incentives and Penalties

RISMEDIA, May 3, 2011—Federal Housing Finance Agency Acting Director Edward J. DeMarco has directed Fannie Mae and Freddie Mac (the Enterprises) to align their guidelines for servicing delinquent mortgages they own or guarantee. The updated framework will establish uniform servicing requirements as well as monetary incentives for servicers that perform ...


8 Things Every Internet Advertiser Should Know

RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...


Regional Spotlight: Bay Area Home Sales, Prices Remain Stable

RISMEDIA, May 3, 2011—Home sales in the nine-county San Francisco Bay Area continued at a steady pace in the first quarter of 2011 compared with the same period a year ago as homebuyers took advantage of favorable home prices and interest rates, according to an analysis of MLS data issued ...


Why Building a Culture of Trust Will Boost Employee Performance—and Maybe Even Save Your Company

RISMEDIA, May 3, 2011—Do your employees trust you? The brutal truth is probably not. It may not be fair, and you may not want to hear it, but chances are that previous leaders have poisoned the ground on which you’re trying to grow a successful business. Make no mistake: Unless ...


Home Buyers Shun ‘Fixer-Uppers’

RISMEDIA, May 2, 2011—(MCT)—In the overheated housing market of five years ago, buyers often felt they had to accept homes in woeful condition. But these days, most look at "as-is" properties and say, "No thanks." "I try to stay away from things that need a lot of work," says Michael ...


How to Draw Huge Traffic with a Website Party

RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with ...


How to Use Your Sphere of Influence to Double Your Income

RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you ...


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