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Sales & Marketing Tips Archive


Real Estate Marketing Strategies: Getting Your Clients to Buy Now

Have you been feeling frustrated with clients who don't seem to be able to make a decision? At the beginning they seem interested in buying—either they've contacted you or you contacted them—then, as they see some homes, they may begin listening to the news about today's marketplace and they start ...


Reaching Tomorrow’s Customer Today

RISMEDIA, April 21, 2011—Finding new clients and prospecting is the lifeblood of the real estate industry. How have social networking and Web 2.0 affected the business? ...


Company Spotlight: Incorporating Lifestyle into the Real Estate Experience

RISMEDIA, April 21, 2011—Eric Bryn, vice president of Digital Innovation at Baird & Warner sees his partnership with Onboard Informatics as an opportunity to provide real estate buyers and sellers an innovative way to search for real estate. ...


Find Out Where the Real Opportunities Are: RISMedia’s Power Broker Forum at NAR Midyear Uncovers Strategies for Today’s Market

RISMEDIA, April 19, 2011—Leading brokers and innovators will share strategies and reveal critical opportunities for growth in today’s market at RISMedia’s 6th Annual Power Broker Forum & Reception at NAR Midyear next month. Taking place ...


Success in Real Estate Investing Is All about Perspective

RISMEDIA, April 19, 2011—Everybody wants to be an entrepreneur, but no one wants to be a landlord. What’s up with that? As if tenants are some kind of outcasts who bring a chill to your spine with just the sound of their voice. “I don’t want to hear them complain ...


Company Spotlight: Education is the Foundation of Change in the Real Estate Industry

RISMEDIA, April 19, 2011—Since 1994, Steve Hundley, founder and CEO of 1parkplace, has provided the real estate industry with online marketing solutions to enable top real estate professionals to become even more successful. From MLS IDX lead capture technology to Search Engine Optimization (SEO), Hundley has helped top performing real ...


Balancing Act: 10 Ideas for Hosting a Successful Open House while Keeping Your Client Happy

RISMEDIA, April 18, 2011—While some real estate markets are picking up as we head out of winter, it’s a reality that in many markets, home prices are going down. Prices in 20 major metropolitan areas decreased 1% in November from ...


Easy Ways to Take Advantage of Social Media Marketing

RISMEDIA, April 18, 2011—(eM+C)—In just a few short years, social media marketing has gone from a fun task experienced by a few to a daily part of hundreds of millions of peoples’ lives. For marketers, having a presence on the social Web and developing an audience of online brand advocates ...


Scripting Success – 7 Tips to Stand Out from the Crowd

RISMEDIA, April 16, 2011—For years, real estate professionals have been trying to tailor their marketing strategies to an ever-evolving consumer. Some focus on using the latest technology or trends to stand out from the crowd, while others stick to more ...


Do Online Ratings Matter?

RISMEDIA, April 16, 2011—Most real estate professionals can attest to the fact that client referrals are an important part of their business. In a day and age where consumers are relying on reviews from friends and family, positive views are even more important. Here, Sara Bonert, director of broker ...


4 Tips to Manage Your Leads and Improve Your Conversion Rate

RISMEDIA, April 15, 2011—With studies showing that buyers begin their search for a home well before they actually buy, you need to have a game plan in place to strategically position yourself to be top of mind when they are ready to buy. In conjunction with the positioning, you need ...


Persistence Is Key – Motivational Strategies Can Lead to Success

RISMEDIA, April 15, 2011—Starting each day with enthusiasm comes easily to most agents when the housing market is booming. But when times are tough, even the most experienced CRSs can struggle to maintain their drive. “It’s hard to get motivated when you’ve been hitting the wall, but those who get ...


Real Estate Marketing Strategies: Solutions to Self-Sabotage

RISMEDIA, April 14, 2011—"I don't know why I'm sabotaging myself.” I hear this statement every day from clients and prospective clients. This sentiment is extremely common amongst both seasoned and new entrepreneurs. I hear many examples of self-sabotage in my ...


Scared of Your Shadow Inventory?

RISMEDIA, April 14, 2011—This big inventory of homes—90 days or more delinquent on their mortgage payments, currently in foreclosure or now REOs—at last count was 2.1 million. It’s enough to make you plop, plop, fizz, fizz, worrying everyone from the banks to the sellers and most of the rest of ...


Prudential Florida Realty Ranks #22 Nationwide

RISMEDIA, April 13, 2011—Prudential Florida Realty moved up in the national rankings among all real estate companies to # 22 in Number of Transactions for 2010, according to RISMedia’s 2011 Power Broker Report. ...


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