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Sales & Marketing Tips Archive


Scared of Your Shadow Inventory?

RISMEDIA, April 14, 2011—This big inventory of homes—90 days or more delinquent on their mortgage payments, currently in foreclosure or now REOs—at last count was 2.1 million. It’s enough to make you plop, plop, fizz, fizz, worrying everyone from the banks to the sellers and most of the rest of ...


Prudential Florida Realty Ranks #22 Nationwide

RISMEDIA, April 13, 2011—Prudential Florida Realty moved up in the national rankings among all real estate companies to # 22 in Number of Transactions for 2010, according to RISMedia’s 2011 Power Broker Report. ...


REALTORS Association of Hamilton-Burlington Selects Point2 for Property Data Syndication Initiative

RISMEDIA, April 13, 2011—Point2 has announced that the REALTORS® Association of Hamilton-Burlington (RAHB) in Ontario, Canada, has selected Point2 to power its multi-national property listing syndication initiative. ...


Zillow Acquires Postlets, Online Listing Creation and Distribution Platform

RISMEDIA, April 13, 2011—Zillow, Inc., which operates real estate website Zillow.com®, Zillow® Mortgage Marketplace, and a leading mobile real estate platform, has announced the acquisition of Postlets™, a leading online real estate listing creation and distribution platform. Postlets enables individual real estate agents, property managers and landlords to create listings ...


RENTCafé Internet Listing Service iPhone App Now Available at the App Store

RISMEDIA, April 13, 2011—Yardi has announced the highly successful launch of its RENTCafé.com iPhone application, which enhances the mobile dimension of the RENTCafe.com Internet listing service platform, according to a company release. The RENTCafé iPhone app was made available at Apple's App Store on March 23. ...


Century 21 Award Renews Franchise Affiliation

RISMEDIA, April 12, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, has announced that CENTURY 21 Award, an independently owned and operated brokerage company that is the largest franchisee within the CENTURY 21® System, has signed a long-term renewal ...


Sotheby’s International Realty Announces New Ownership of Mallorca Sotheby’s International Realty in Spain

RISMEDIA, April 12, 2011—Sotheby’s International Realty Affiliates LLC has announced that City & Provincial Properties PLC is the new owner of Mallorca Sotheby’s International Realty. ...


CoreLogic Home Price Index Reports Non-Distressed Properties Showing Signs of Stability, Overall Price Declines

RISMEDIA, April 11, 2011—CoreLogic (NYSE: CLGX), a provider of information, analytics and business services, has released its February Home Price Index (HPI), which shows that home prices in the U.S. declined for the seventh month in a row. ...


Bankrate: Mortgage Rates Inch Higher

RISMEDIA, April 11, 2011—Mortgage rates continued to rise this week, with the benchmark conforming 30-year fixed mortgage rate rising to 5.08 percent, according to Bankrate.com's weekly national survey. The average 30-year fixed mortgage has an average of 0.41 discount and origination points. ...


Real Estate Deep Dive: Raleigh, NC

April 8, 2011—In our last installment, we talked about the Las Vegas market and likened it to investing in stock options - volatile and risky, but with incredible upside potential. Not for the faint of heart. Today we go to the other side of the spectrum. The Blue Chip ...


Better Homes and Gardens Rand Realty Launches Rental Web Site to Address Need In Marketplace

RISMEDIA, April 8, 20011—Better Homes and Gardens Rand Realty has announced the launch of RandRentals.com, a comprehensive website dedicated to helping people find rental properties in the Hudson Valley, N.Y. region. ...


RE/MAX Grows in the Caribbean, Central America

RISMEDIA, April 8, 2011—The RE/MAX network continues to expand its reach around the world, announcing five new offices in four countries in the Caribbean and Central America. According to the company, RE/MAX is now in more than 80 countries, after increasing franchise sales nearly 30 percent in 2010 and ...


Luxury Portfolio Recognizes Market Improvements with Increase in New Members

RISMEDIA, April 7, 2011—Luxury Portfolio International™, the luxury face of Leading Real Estate Companies of the World®, has announced six new brokerage members and four new developments to its’ luxury brand during the first quarter of 2011. The positive signs indicated by the program growth show a commitment to high-end ...


New Survey Reports Most Americans Opposed to Homeowners Walking Away from Mortgages

RISMEDIA, April 7, 2011—While many homeowners continue to wrestle with the fallout of the housing crisis, a majority of Americans say that simply walking away from a mortgage shouldn't be an option for homeowners, according to a new survey by FindLaw.com, a legal information website. ...


Grow Your Referral Business with Exceptional Customer Service

RISMEDIA, April 6, 2011—While growing your real estate business may be a daunting task in today’s real estate market, it is important that real estate professionals take advantage of referrals that come from past clients. Here, Lisa Monti, director of REALTOR® Sales, Stewart Title Company discusses how exceptional customer service ...


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