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Sales & Marketing Tips Archive


Scripting Success – 7 Tips to Stand Out from the Crowd

RISMEDIA, April 16, 2011—For years, real estate professionals have been trying to tailor their marketing strategies to an ever-evolving consumer. Some focus on using the latest technology or trends to stand out from the crowd, while others stick to more ...


Do Online Ratings Matter?

RISMEDIA, April 16, 2011—Most real estate professionals can attest to the fact that client referrals are an important part of their business. In a day and age where consumers are relying on reviews from friends and family, positive views are even more important. Here, Sara Bonert, director of broker ...


4 Tips to Manage Your Leads and Improve Your Conversion Rate

RISMEDIA, April 15, 2011—With studies showing that buyers begin their search for a home well before they actually buy, you need to have a game plan in place to strategically position yourself to be top of mind when they are ready to buy. In conjunction with the positioning, you need ...


Persistence Is Key – Motivational Strategies Can Lead to Success

RISMEDIA, April 15, 2011—Starting each day with enthusiasm comes easily to most agents when the housing market is booming. But when times are tough, even the most experienced CRSs can struggle to maintain their drive. “It’s hard to get motivated when you’ve been hitting the wall, but those who get ...


Real Estate Marketing Strategies: Solutions to Self-Sabotage

RISMEDIA, April 14, 2011—"I don't know why I'm sabotaging myself.” I hear this statement every day from clients and prospective clients. This sentiment is extremely common amongst both seasoned and new entrepreneurs. I hear many examples of self-sabotage in my ...


Scared of Your Shadow Inventory?

RISMEDIA, April 14, 2011—This big inventory of homes—90 days or more delinquent on their mortgage payments, currently in foreclosure or now REOs—at last count was 2.1 million. It’s enough to make you plop, plop, fizz, fizz, worrying everyone from the banks to the sellers and most of the rest of ...


Prudential Florida Realty Ranks #22 Nationwide

RISMEDIA, April 13, 2011—Prudential Florida Realty moved up in the national rankings among all real estate companies to # 22 in Number of Transactions for 2010, according to RISMedia’s 2011 Power Broker Report. ...


REALTORS Association of Hamilton-Burlington Selects Point2 for Property Data Syndication Initiative

RISMEDIA, April 13, 2011—Point2 has announced that the REALTORS® Association of Hamilton-Burlington (RAHB) in Ontario, Canada, has selected Point2 to power its multi-national property listing syndication initiative. ...


Zillow Acquires Postlets, Online Listing Creation and Distribution Platform

RISMEDIA, April 13, 2011—Zillow, Inc., which operates real estate website Zillow.com®, Zillow® Mortgage Marketplace, and a leading mobile real estate platform, has announced the acquisition of Postlets™, a leading online real estate listing creation and distribution platform. Postlets enables individual real estate agents, property managers and landlords to create listings ...


RENTCafé Internet Listing Service iPhone App Now Available at the App Store

RISMEDIA, April 13, 2011—Yardi has announced the highly successful launch of its RENTCafé.com iPhone application, which enhances the mobile dimension of the RENTCafe.com Internet listing service platform, according to a company release. The RENTCafé iPhone app was made available at Apple's App Store on March 23. ...


Century 21 Award Renews Franchise Affiliation

RISMEDIA, April 12, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, has announced that CENTURY 21 Award, an independently owned and operated brokerage company that is the largest franchisee within the CENTURY 21® System, has signed a long-term renewal ...


Sotheby’s International Realty Announces New Ownership of Mallorca Sotheby’s International Realty in Spain

RISMEDIA, April 12, 2011—Sotheby’s International Realty Affiliates LLC has announced that City & Provincial Properties PLC is the new owner of Mallorca Sotheby’s International Realty. ...


CoreLogic Home Price Index Reports Non-Distressed Properties Showing Signs of Stability, Overall Price Declines

RISMEDIA, April 11, 2011—CoreLogic (NYSE: CLGX), a provider of information, analytics and business services, has released its February Home Price Index (HPI), which shows that home prices in the U.S. declined for the seventh month in a row. ...


Bankrate: Mortgage Rates Inch Higher

RISMEDIA, April 11, 2011—Mortgage rates continued to rise this week, with the benchmark conforming 30-year fixed mortgage rate rising to 5.08 percent, according to Bankrate.com's weekly national survey. The average 30-year fixed mortgage has an average of 0.41 discount and origination points. ...


Real Estate Deep Dive: Raleigh, NC

April 8, 2011—In our last installment, we talked about the Las Vegas market and likened it to investing in stock options - volatile and risky, but with incredible upside potential. Not for the faint of heart. Today we go to the other side of the spectrum. The Blue Chip ...


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