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Sales & Marketing Tips Archive


Foreclosures Offer New Twist on Old Game: Flipping Houses

RISMEDIA, April 4, 2011—(MCT)— What started as a hobby for Keith Gamble is now a risky, exciting, full-time job: buying properties at the monthly foreclosure sale and flipping them. Gamble, and others like him, are a new generation of property flippers who buy at low prices at a foreclosure auction, ...


Talks to Settle Foreclosure Probes Could Take Months

RISMEDIA, April 4, 2011—(MCT)—Talks to settle state and federal investigations into botched foreclosure paperwork will be going on for a long time, government officials note after holding their first face-to-face meeting with top bank executives. ...


Yelp Really Helps: Business Rating Site Helps Build Online Capital

RISMEDIA, April 2, 2011—Today’s consumers are seeking two things. The first is social proof—in other words, that you are who you say you are and you do what you say you’ll do. The second is social ranking. Forget about how ...


Networking: A Powerful and Empowering Strategy

RISMEDIA, April 2, 2011—Every year about this time, I get a powerful recharge during the annual RE/MAX Convention. Real estate professionals around the world get together to celebrate successes, share best practices, explore solutions to challenges and, of course, let loose a bit. ...


Reforming America’s Housing Finance Market

RISMEDIA, April 2, 2011—The National Association of REALTORS® (NAR) recognizes the need for an orderly transition from the current form of the secondary mortgage market to a new structure that removes some of the pitfalls under the old GSE structure. ...


Top 5 Reasons Why the Deck Is Stacked against You When It Comes to Getting Quality Internet Leads

RISMEDIA, April 1, 2011—Developing relationships with new clients is a huge priority in real estate. Most of you will undoubtedly agree, but as many home buyers and sellers look progressively more to the Internet to answer questions and search for ...


Stock Options vs. Blue Chips: Las Vegas

RISMEDIA, April 1, 2011—You've heard the statement many times: "There is no national real estate market.” Meaning all real estate, like politics, is local. There is, however, a national real estate marketplace. With a wide array of "products" on the shelf, there is literally something for everyone. ...


Home Warranties Protect Homeowners during Extreme Weather; Attract Buyers in Competitive Real Estate Market

RISMEDIA, April 1, 2011—Extreme temperatures across the nation contributed to a record-breaking year for home warranty claims, and now with a glut of homes for sale across the country, home warranties to cover major systems (HVAC, plumbing, electrical) and built-in ...


Vacation- and Investment-Home Shares Hold Even in 2010

RISMEDIA, April 1, 2011—The market share of vacation- and investment-home sales held steady in 2010, although the sales volume declined with the overall market, according to the National Association of Realtors®. NAR's 2011 Investment and Vacation Home Buyers Survey—covering existing- and new-home transactions in 2010—shows vacation-home sales accounted for 10 ...


Facebook Marketing System for Real Estate Agents

RISMEDIA, April 1, 2011—Facebook is the number one most trafficked website in the world, and over half of the U.S. population is already on there! Wouldn't you like to be able to market to these people effectively and efficiently?  This complete Facebook Real Estate Marketing System can be set up ...


6 Steps to Help Avoid the ‘Follow Up Trap’

RISMEDIA, March 31, 2011—With the rise in Internet-based marketing, sales professionals have now become captives, feeling obligated to be on call to respond to leads 24/7, for fear they will go cold. Every sales professional has probably experienced this phenomenon but ...


Federal Housing Finance Agency Reports Mortgage Interest Rates

RISMEDIA, March 31, 2011—The Federal Housing Finance Agency has reported that the National Average Contract Mortgage Rate for the Purchase of Previously Occupied Homes by Combined Lenders, used as an index in some ARM contracts, was 4.79 percent based on loans closed in February. This is an increase of 0.08 ...


Let’s Talk: The Top Life-Improving Reasons to Master the Lost Art of Conversation

RISMEDIA, March 31, 2011—LOL and BRB might be key communication elements in a texting, emailing, social-media-obsessed world, but they don’t make for high quality communication or conversation. Sometimes you might not even know what your communicating counterpart is even saying ...


Appraisal Review Workshop – Intensive Study of the Appraisal

RISMEDIA, March 31, 2011—Our Appraisal Analysis Workshop is a fully-interactive online webinar designed to teach you the details that are required in each section of the real estate appraisal, including how to recognize fraudulent or over-inflated appraisals. Click here for more info.


Breaking News: RISMedia and RREIN Release Powerful, New Social Media Video Formerly Only Available to Exclusive Network

RISMEDIA, March 30, 2011—RISMedia, the leader in real estate information systems, is excited to announce the nationwide release of "The Power of Information," a new video exclusively produced and directed by the real estate information leader that showcases months of the company’s independent research on the impact of ...


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