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Sales & Marketing Tips Archive


Video Tips: Tripod as a Support Device

RISMEDIA, March 22, 2011—One of the hallmarks of professional video is the steady, smooth results you get by using a tripod. But let’s face it—tripods aren’t always practical in every situation. ...


U.S. Consumer Panel, HUD Change Course on Chinese Drywall

RISMEDIA, March 22, 2011—(MCT)—For more than a year, two federal agencies have urged homeowners with Chinese drywall to replace all electrical wiring when fixing their homes. Recently, the U.S. Consumer Product Safety Commission and the U.S. Department of Housing and Urban Development altered course—lending credence to a homebuilder group's protocol, ...


Hot-Mist Appliances Steam Up Technology

RISMEDIA, March 22, 2011—(MCT)—Home appliance makers are building up steam. The trusted technology found in whistling tea kettles and surging clothes irons has become a hot thing in washers, dryers, dishwashers and ovens. After all, steam is energy-efficient and can sterilize surfaces and hospital instruments. ...


The Power of Staging Home Staging Course

RISMEDIA, March 22, 2011—Not every home on the market warrants the work of a professional stager. This just released acclaimed course, The Power of Staging®, is designed specifically to enable Real Estate Agents to effectively perform this service independently. It is geared towards agents guiding the seller to maximize the ...


Smarter Agent Offers to Build Free, Branded Mobile Apps for any MLS

RISMEDIA, March 22, 2011—Smarter Agent recently announced that it will create a personalized mobile app for any Multiple Listing Service that wants to promote its listings and brand through a location-aware app that works on smart phones and feature phones. ...


Coldwell Banker University Launches Interactive Online Learning Portal

RISMEDIA, March 22, 2011—Coldwell Banker Real Estate LLC, honored the last two years on the Training magazine Top 125 list, has launched an online learning portal for managers and brokers called Managing Broker Academy. The announcement came at the recent Coldwell Banker Generation Blue Experience, the brand’s international conference. ...


Why Even Qualified Homebuyers Are Standing Still

RISMEDIA, March 21, 2011—Despite the uptick in sales of homes worth one million dollars or more last year (up 18.6% in 2010 according to DataQuick) the average American homebuyer is still proceeding with a large degree of caution. Below are six reasons why even qualified homebuyers are holding out on ...


Monday Morning Mobile: All or Nothing

RISMEDIA, March 21, 2011—I recently had the chance to attend the LeadingRE annual conference in Las Vegas and stay at the beautiful, new Cosmopolitan Hotel and Casino. The conference was great and the hotel was absolutely amazing. Spending a whole week out in Vegas really puts in perspective the need ...


Strategies to Get the Second Click – Provide Compelling, Easy-to-Share Content

RISMEDIA, March 21, 2011—(eM+C)—Online retailing is becoming increasingly sophisticated. Marketers have access to information about every aspect of customer interaction: number of website visits, time spent on the site, e-mail open and click through rates, conversions and purchases. With today’s sophisticated analytics, marketers can fine-tune their messaging and offers to ...


Diversity Today – How to be More Inclusive Tomorrow

RISMEDIA, March 21, 2011—This audio conference covers what organizations are doing to "keep up" with the changing, ever-increasingly diverse workforce and labor marketplace. What is working? What is not working? How can organizations best position themselves to maximize the workforce of the future? Click here to learn more.


Company Spotlight: Effortless Communication – Frogpond’s Housing Trends eNewsletter Keeps Agents Front of Mind

RISMEDIA, March 18, 2011—By now, most in the real estate community have realized that things may never be the same as they were during the boom and that the key these days is getting back to what works…and for many agents that means staying in front of their past, present ...


Facebook Marketing System for Real Estate Agents

RISMEDIA, March 18, 2011—Facebook is the number-one, most-trafficked website in the world, and over half of the U.S. population is already on there! Wouldn't you like to be able to market to these people effectively and efficiently? This complete Facebook Real Estate Marketing System can be set up in an ...


Coldwell Banker Real Estate’s New Marketing Campaign Explains How Trusted Agents and the Right Tools Lead to Smart Real Estate Decisions

RISMEDIA, March 17, 2011—As home buyers move into the spring buying season, Coldwell Banker Real Estate LLC has launched a new marketing campaign emphasizing the importance of a skilled real estate agent who can help buyers and sellers through the ...


5 Ways to Connect with Your Sphere of Influence

RISMEDIA, March 17, 2011—Real estate professionals across the board know that keeping in touch with their sphere of influence is a great way to stay top of mind. Here are five ways for you to reach out to your past and present clients as the spring selling season begins. ...


Flood Insurance: Compliance Issues and Enforcement Topics

RISMEDIA, March 17, 2011—The feeling over the past few years is that lenders have been slipping in their flood compliance, increasing the risk to borrowers and institutions alike. A quick look around also shows that more than a few lenders out there are being fined for flood problems, and the ...