Welcome!




Expand Your Education with These Courses from
Bundle 2: CIPS Elective Courses (US Version).
ACE: Purchase Reverse Mortgage Course.
Expand your education through NAR’s REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Time Management: Skills for Sales Success: Part Two.
Bundle 1: CIPS Core Courses (Non-US Version).

Sales & Marketing Tips Archive


Do Your Agents Show ‘Accountability’ on Listing Presentations?

There may be tools you already own that can help you close the gap on reassuring sellers about your marketing efforts. ...


Win Listings with a Free Listing Presentation

Show sellers all your online AND mobile marketing, including how you reach buyers on major sites like realtor.com®, MSN® and AOL®. ...


Beyond ‘White Label’: Real Estate Firms Use New Imprev Marketing Platform to Build Specialized Marketing Centers

Three innovative real estate firms—San Francisco’s Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices of Sutton (Canada)—have announced they have leveraged the power of the all-new Imprev Marketing Platform to create unique, specialized ...


Generating Traffic from Qualified Leads

With 34 years of experience in the real estate industry under his belt, Russell Shaw of The Russell Shaw Group, Realty ONE Group in Phoenix, Ariz., has seen just about every service ever developed claiming to deliver qualified leads to agents. But when it comes to generating traffic from qualified ...


Don’t Turn Your Back on Your Business; Burn Your Boat!

I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with Coach Lombardi, or are you the ...


Facebook…or Face Time? Why Business Relationships Take More On-Screen Connections

It’s official: Email, texting, and social media are no longer just helpful supplemental business tools. They’ve taken over the whole game. Yes, technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. Now, people are reluctant to do something as simple ...


Weekly Video Tip: How to Export Videos for YouTube and Vimeo

If you guys have been following along up until now, you should be awesome at shooting and editing videos. However, in order for the entire world to enjoy your visual genius and not just your grandma who comes over to your house every Friday for Canasta, you've gotta get those ...


ACT with MVP: EARN Social Media for REALTORS®: Facebook-Download

NAR PULSE—Log in to REALTOR® Content Resource, June 1-15, and earn Social Media for REALTORS®: Facebook-Download. REALTOR® Content Resource offers over 1,300 pieces of content from HouseLogic.com to marketing communication channels. Social Media for REALTORS®: Facebook allows you or your agents to maximize business results and time ...


The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on: Does your brand need a mobile website or an app? The jury is still out, and seemingly, the best strategy at present is not one size fits ...


Winning in the Luxury Market: Do You Have What It Takes?

[caption id="attachment_79737" align="alignleft" width="265"] Snowmass, Colo.; $75,000,000 - Joshua & Co./Luxury Portfolio Intl. WEb ID: LIZV[/caption] ...


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax baseline for family transfers. ...


Better Homes and Gardens Real Estate Shares New Data on the Next Generation of Homebuyers

There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...


How to Master Social Media: The Do’s and Don’ts for Real Estate

Social media isn’t going anywhere. Oh wait, yes it is... it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience. ...


Pinterest: Engage Your Audience with Pins, Repins and More

As mentioned in our previous article, Pinterest’s pleasing visual format and community connectivity makes it one of the internet’s fastest growing and most viewed sites. Its rising popularity makes Pinterest a perfect tool for any real estate professional wishing to engage more with their audience. ...


5 Ways to Make a Real Estate Comeback

The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...