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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).

Sales & Marketing Tips Archive


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Ask the Expert: What Are the Benefits of Selling Online?

Today's “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu. ...


Reaching the Pinnacle with Professionalism and Care

Two ambitions drew Barbara Wolcott to the real estate industry more than 35 years ago: to be the master of her own fate and to create a company of distinction. Today, as chairman and CEO of Prudential Towne Realty in southeastern Virginia, Wolcott reaffirms those goals each morning, and her ...


Broker Strategies: Diversifying for Success

“I have always believed that great leaders develop great leaders,” says Ed Krafchow, chairman of the board, Better Homes and Gardens Mason-McDuffie Real Estate. In the following interview, Krafchow expounds upon how his company is growing for success. ...


Integrating Technology into Your Business Development Process

Mobile, social, and other technological advances over the past decade have altered the way consumers search for homes, providing real estate brokerages with the opportunity to leverage this shift in consumer behavior. ...


Get the Leads You Need: realtor.com® Hosts Second Panel Discussion Webinar August 16

Get the leads you need – plus – learn from agents who close them. Realtor.com® will host a second panel discussion on this topic this week on Friday, August 16, 2013 at 10 a.m. PDT/1 p.m. EDT ...


The Universal Language: Love, Music or Mobile?

It’s no secret that technology is constantly evolving, and as it changes, so does human behavior. Mobile technology is at the forefront of the latest evolution, with the number of mobile phones expected to exceed the world’s population by 2014. The ...


Obama: ‘Housing Market Is Beginning to Heal…Home Prices Rising at Fastest Pace in 7 Years’

With the real estate industry soaring hotter than an Arizona August, President Barack Obama visited Phoenix Tuesday to address the recovering state of the U.S. housing market. ...


4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


What Every Agent Needs to Know about Prospecting

Do you find that the mere thought of prospecting for new clients makes everything else on your calendar seem incredibly important? Prospecting is one of the most important tasks that every real estate agent must spend time on, but when it ...


Understanding Mobile Behavior to Win Local

By now, I think we all can agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we ...


Ask the Expert: How Do You Find Long Term Success?

Today's “Ask the Expert” column features John Wendorff, Chief Encouragement Officer for the Personal Marketing Company. ...


Why You Should Work with Buyers from China…and How

One of the hottest trends in American real estate right now isn’t coming from America. It’s the millions of new Chinese buyers that are investing in residential properties here in the USA. They’re wealthy. They’re motivated. And they’re very savvy when ...


Would Your Agents Deliver Closings If You Delivered Leads?

Leads are the fuel for tomorrow’s transactions. In quiet months your agents may be best off using their time to prospect, build a pipeline and prepare for the future. But in the midst of the prime “closing months” is that the best use of their time? ...


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