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Sales & Marketing Tips Archive


New CRS Course Focuses on Buyer Side of Distressed Properties

RISMEDIA, March 14, 2011—Far too many REALTORS® avoid the distressed property market—which includes foreclosures and short sales—because they do not have the necessary skills, strategies or information they need to guide their buyer clients through one of these transactions successfully. ...


How to Hire and Retain Hispanic-Latino Talent

RISMEDIA, March 14, 2011—There is a massive Hispanic-Latino demographic wave coming, and recent Census 2010 data is only confirming and clarifying the magnitude of the wave. What does this mean for sourcing, selecting, hiring and retaining this major demographic shift? This training session covers how we—as an employer—can win this ...


Are You Missing a Link in Your Social Media Chain? – 5 Tips to Create a Social Media Policy

RISMEDIA, March 12, 2011—There’s no doubt about it—social media has evolved. Social media and social networking have gone from a way to connect with high school buddies and swap reviews about the new restaurant in town, to a powerful and ...


Cross-Selling Takes Teamwork

RISMEDIA, March 12, 2011—Progressive companies understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. What is cross-selling? Cross-selling is nothing more than team-selling with other specialists within your company, all working in partnership on behalf of the customer's best ...


Loan Officer Boot Camp

RISMEDIA, March 11, 2011—Need to learn the basics of mortgage origination? Want to be able to help out your mortgage partners? This course will give you all the essential mortgage knowledge you need! Click here to learn more.


Real Estate Marketing Strategies: Do You Need to Be Lucky to Succeed?

RISMEDIA, March 10, 2011—While working with one of my clients recently, helping her to release her self-limiting beliefs, she brought up the old belief that she had been carrying for decades: “I have to be lucky to succeed.” ...


Certified Commercial Sales Specialist

RISMEDIA, March 10, 2011—The CCSS designation will not only make you more knowledgeable, it gives you greater confidence and an edge over your competition, making it is easier to get commercial listings, buyers and clients. Bottom line, you should get more clients and commissions by using the tools you receive ...


VIDEO: Prospering in the Real Estate Revival: 12 House-Rich Rules for Building Real Estate Wealth – Rule #7 – The Three T’s: Tenants, Taxes & Toilets

RISMEDIA, March 9, 2011—"I don't want to be a landlord" is one of the most common obstacles to investing in real estate. In this video we discuss how to mitigate your fear of being a landlord by getting the right perspective, and understanding your abilities and limitations. ...


If Listings Could Talk – 5 Tips to Help Your Listing Stand Out

RISMEDIA, March 9, 2011—You have worked hard to get the listing appointment, beaten out the competition and have secured the listing. During your listing presentation, you demonstrated your knowledge of the market and the neighborhood. You relied on your reputation and sales record as well as your brokerage and brand ...


Feedback Strategies that Work

RISMEDIA, March 9, 2011—Want to learn how to get the best performance out of your employees? Are you puzzled when good performers start to slack off? You're not alone. Attend this informative audio conference and learn the steps that must be followed in order to provide employees with effective feedback. ...


Although Slowly, the Real Estate Cycle Is Turning

RISMEDIA, March 8, 2011—Housing recovery may seem like a mirage in the desert of record foreclosures and steep unemployment, but history indicates that a more balanced market is in our future. ...


Xplode Real Estate Technology Conference Gives $35,000 of Mobile Technology to Attendees

RISMEDIA, March 8, 2011—Brokers, agents and mortgage professionals who met in Austin, Texas last month for the very first Xplode Real Estate Technology Conference, received $35,000 worth of free mobile technology from leading mobile solutions provider, Mobile Real Estate ID™. Xplode is a conference series created to deliver a unique ...


Content is King – Information Provides Value When Reaching Out to Your Sphere of Influence

RISMEDIA, April 22, 2011—Ever since I began my career in real estate, I was told that creating high touches with my database or my sphere of influence was one of the most valuable things I could do to build a ...


RISMedia’s Facebook Page Surpasses 4,000 Friends & Fans

RISMEDIA, March 7, 2011—As social media entrenches itself across the real estate landscape, RISMedia's official Facebook page has become a vibrant online community with more than 4,000 fans and a solid base of approximately 3,000 active monthly users. Are you getting the latest RISMedia FB updates? ...


Competing with Distressed Properties a Major Challenge in Metro Chicago Real Estate Market, RE/MAX Reports

RISMEDIA, March 7, 2011—Foreclosures and short sales, collectively known as distressed properties, have accounted for anywhere from 35-48% of home sales in the metropolitan Chicago real estate market over the last year, according to RE/MAX. As a result, distressed homes ...


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