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Sales & Marketing Tips Archive


VIDEO: Prospering in the Real Estate Revial: 12 House-Rich Rules for Building Real Estate Wealth

RISMEDIA, January 27, 2011—This unprecedented housing crisis has a flip side—the investment opportunity of a generation. One in four real estate transactions in 2011 will be purchases by investors. Learn how to capture this opportunity: The gold rush is on. ...


Dallas Broker Turns Heads with New Web Comedy Series ‘The Agent’

RISMEDIA, January 27, 2011—The medium of video can be utilized in many different ways in the real estate business. It can showcase specific listings, provide an overview of a market, or in the case of Better Homes and Gardens Real Estate, David Winans & Associates, it can be the basis ...


Relationship Building and Follow-Up Service Key to Real Estate Success

RISMEDIA, January 26, 2011—The most successful real estate agents place great value on developing lifetime relationships with their clients. In today's competitive marketplace, they are aware that their clients are aggressively prospected and their loyalty cannot be taken for granted. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, January 26, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: new products and offerings available at REALTOR.org/Store; marketing tools that meet your needs from NAR’s REALTOR Benefits® Program Partners; and existing-home sales rise sharply. ...


RREIN Broker Spotlight: Prudential Preferred Realty – Raising the Bar on Professionalism

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, featured ...


Monday Morning Mobile: 5 Good Reasons to Use QR Codes

RISMEDIA, January 24, 2011—Ain't no stopping them now—QR Codes are on the move! The buzz about these mythical images has grown to the point that they are on everyone's mind; especially as this year's marketing plans begin to go into action. Inevitably, they have fallen under the mobile category, as ...


Devote Time to Strategic Planning to Position Yourself for the Market’s Return

RISMEDIA, January 22, 2011—Staying ahead of the pack is crucial for real estate professionals, especially as we continue to work our way through today’s volatile market. Here, Budge Huskey, president and chief operations officer, Coldwell Banker Real Estate discusses why it’s important for real estate professionals to take the time ...


RE/MAX Executives Promoted to Lead Charge in 2011

RISMEDIA, January 21, 2011—RE/MAX, LLC announced the promotion of two key executives as the Denver-based franchise continues to dominate the real estate industry both domestically and internationally. David Metzger will assume the role of chief operating officer in addition to his current responsibilities as chief financial officer for RE/MAX. William ...


Offering a Higher Level of Expertise Enables Agents to Meet the Needs of Today’s Buyers and Sellers

RISMEDIA, January 20, 2011—Today’s real estate customers and clients have access to much more information than they did in the past. As their access to information will continue to increase with the introduction of new technology, real estate professionals must stay ahead of the curve to offer a greater degree ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, January 19, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: social media made easy with VIP combination pack; a discounted webinar on managing your time commitment to social media while getting results from REALTOR® University; and REALTOR® volunteer and mentor program seeks nominations. ...


Company Spotlight: Keeping Up with Technology – David Knox’s Online Training Website Allows Agents to Take Training into Their Own Hands

RISMEDIA, January 19, 2011—“When it comes to training, convenience is key,” says Lynne Hegedus, director of career development at Hunt Real Estate ERA, a member of RISMedia’s Real Estate Information Network® (RREIN). “We want our agents to participate in our training program in order to sharpen their skills, so it ...


Reinventing CENTURY 21 – Real Estate Powerhouse Looks to Remind Industry about a Forgotten Statistic

RISMEDIA, January 18, 2011—It might have been the market meltdown. Or maybe it was the emergence of new players. But somehow along the way, it seems as though the real estate industry forgot about a big company named CENTURY 21 Real Estate. Now headed by real estate veteran Rick Davidson, ...


Monday Morning Mobile: The Next 3-5 Minutes

RISMEDIA, January 17, 2011—Last week I attended a phenomenal real estate conference during which the following question was posed to the mobile panelists: "What do you see happening over the next three years in mobile?" The witty panelist replied, "The next three years? We are waiting to see what happens ...


5 Steps for Putting Twitter to Work for Your Brand

RISMEDIA, January 17, 2011—(eM+C)—Twitter can help you win customers, drive sales, find/solve problems and manage your brand. If you don’t have a Twitter strategy, you need one. The previous sentences are a combined 140 characters, the maximum length of a tweet. They perfectly capture the power of this relatively new ...


Short Sales: Focus on What You Can Control

RISMEDIA, January 15, 2011—Everyone involved in a short sale has some accountability for successes and failures at each stage of the process. Regardless of where fingers are currently pointing, there’s good reason for real estate agents to take a long, ...


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