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Sales & Marketing Tips Archive


Building a Company of the Future

RISMEDIA, January 15, 2011—In a constantly changing industry, it is crucial that real estate professionals always look toward the future and embrace the tools and technology that will keep them at the leading edge of the market. Here, Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real ...


Stand Up For Homeownership – Why Homeownership Matters Now More Than Ever

RISMEDIA, January 14, 2011—As a real estate professional, you know that America is a nation of homeowners—67% of American households are owner-occupied. And housing is a key driver of our economy, accounting for 15% of our Gross Domestic Product in ...


Leads vs. Referrals: Develop a Referral Mentality – Part 2

RISMEDIA, January 13, 2011—In last month’s article, we reviewed the importance of referrals in shaping the long-term success of your real estate business. A number of key, yet simple, things you can do and keep in mind can make a huge difference in this effort. ...


Surveys Offer Additional Contact Points with Clients

RISMEDIA, January 13, 2011—Right now, you’re thinking this might be a case of “be careful what you wish for.” Absolutely not—there’s nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning. ...


Rental Resurgence: Owners of Vacation Rentals Optimistic About Their Rental Business in 2011, According to New HomeAway Report

RISMEDIA, January 12, 2011—As leisure travel continues to rebound, owners of vacation rentals are expressing optimism about their bookings in 2011. In fact, HomeAway, Inc.—one of the world's leading online vacation rental marketplaces—finds in its latest "HomeAway Vacation Rental Marketplace Report" that eight of 10 vacation rental owners anticipate their ...


Ambassador Agents Get Personal In Order to Forge Meaningful Relationships and Build Trust

RISMEDIA, January 11, 2011—These are interesting times we live in. Ironically, in an age where technology has made it possible to instantly connect with copious amounts of people 24/7, we are simultaneously experiencing a big deficit ...


4 Tips to Update Your Marketing Plan for 2011

RISMEDIA, January 11, 2011—It's a new year, and as such, I always advise my team to start the year by taking a look at their marketing material to determine what has worked and what hasn't. The new year is an ideal time to freshen it up and try some new ...


Creating a Positive First Impression: Video Shows Personality While Driving Clients to Your Door

RISMEDIA, January 8, 2011—When was the last time you did business with someone you didn’t like? Now granted, sometimes we don’t have a choice—such as the checkout clerk we happen to get stuck with. But the truth is, when we ...


E-Signature: 10 Years and a Great Impact

RISMEDIA, January 8, 2011—In the 10 years since President Clinton signed the Electronic Signatures in Global National Commerce (ESIGN) Act, electronic signature and cloud computing technology has exploded into nearly every aspect of the real estate business. Here, Tom Gonser, founder and chief strategy officer of DocuSign, Inc. discusses how ...


Real Estate Marketing Strategies: 5 Tips to Turn a Resolution into Reality

RISMEDIA, January 6, 2011—Did you know that 90% of Americans break their New Year’s Resolutions by January 31st? You can prevent this from happening, and turn your resolutions into a reality by following the tips listed below. ...


Simple Tips to Make the Most of Social Networking in the New Year

RISMEDIA, January 5, 2011—For the first time ever, U.S. Web surfers visited the Facebook social networking site more often than any other site in 2010, beating out Google, now in the number two spot, according to a report from Hitwise, an Internet analytics firm. ...


Bringing a New Approach to the American Dream – How Radian Stands Up for Homeownership

RISMEDIA, January 4, 2011—If you’ve been in the real estate industry for a long time, probably the last place you’d expect to see Brien McMahon is standing amidst a sea of pink flamingos. But McMahon is making a statement here. ...


7 Ways to Generate Leads and Make Money Using Facebook

RISMEDIA, January 31, 2011—A few years ago it was enough just to be on Facebook. That alone might have made you stand out. Nowadays, however, everyone—from your fiercest competition to your dear old Aunt Susie—is on the social networking giant, so it’s imperative that you maximize your presence. Here are ...


New Survey Helps Marketers Find Their Place on Social Media Usage Scale

RISMEDIA, January 4, 2011—The team at Ardynn Publishing has released a new survey entitled "How Social Is Your PR?” The purpose of the survey is to help marketers see where they fall on the social media usage scale. As we kick off the New Year, the team at Ardynn Publishing ...


Monday Morning Mobile: Making Mobile Easy with New Website

RISMEDIA, January 3, 2011—Redesigning and/or rejuvenating your website can be a daunting task. Just recently my team and I sat in our conference room for hours clicking through every possible inch of our existing website and mapping out what those clicks would lead to on the new site. While we ...


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