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Sales & Marketing Tips Archive


Devote Time to Strategic Planning to Position Yourself for the Market’s Return

RISMEDIA, January 22, 2011—Staying ahead of the pack is crucial for real estate professionals, especially as we continue to work our way through today’s volatile market. Here, Budge Huskey, president and chief operations officer, Coldwell Banker Real Estate discusses why it’s important for real estate professionals to take the time ...


RE/MAX Executives Promoted to Lead Charge in 2011

RISMEDIA, January 21, 2011—RE/MAX, LLC announced the promotion of two key executives as the Denver-based franchise continues to dominate the real estate industry both domestically and internationally. David Metzger will assume the role of chief operating officer in addition to his current responsibilities as chief financial officer for RE/MAX. William ...


Offering a Higher Level of Expertise Enables Agents to Meet the Needs of Today’s Buyers and Sellers

RISMEDIA, January 20, 2011—Today’s real estate customers and clients have access to much more information than they did in the past. As their access to information will continue to increase with the introduction of new technology, real estate professionals must stay ahead of the curve to offer a greater degree ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, January 19, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: social media made easy with VIP combination pack; a discounted webinar on managing your time commitment to social media while getting results from REALTOR® University; and REALTOR® volunteer and mentor program seeks nominations. ...


Company Spotlight: Keeping Up with Technology – David Knox’s Online Training Website Allows Agents to Take Training into Their Own Hands

RISMEDIA, January 19, 2011—“When it comes to training, convenience is key,” says Lynne Hegedus, director of career development at Hunt Real Estate ERA, a member of RISMedia’s Real Estate Information Network® (RREIN). “We want our agents to participate in our training program in order to sharpen their skills, so it ...


Reinventing CENTURY 21 – Real Estate Powerhouse Looks to Remind Industry about a Forgotten Statistic

RISMEDIA, January 18, 2011—It might have been the market meltdown. Or maybe it was the emergence of new players. But somehow along the way, it seems as though the real estate industry forgot about a big company named CENTURY 21 Real Estate. Now headed by real estate veteran Rick Davidson, ...


Monday Morning Mobile: The Next 3-5 Minutes

RISMEDIA, January 17, 2011—Last week I attended a phenomenal real estate conference during which the following question was posed to the mobile panelists: "What do you see happening over the next three years in mobile?" The witty panelist replied, "The next three years? We are waiting to see what happens ...


5 Steps for Putting Twitter to Work for Your Brand

RISMEDIA, January 17, 2011—(eM+C)—Twitter can help you win customers, drive sales, find/solve problems and manage your brand. If you don’t have a Twitter strategy, you need one. The previous sentences are a combined 140 characters, the maximum length of a tweet. They perfectly capture the power of this relatively new ...


Short Sales: Focus on What You Can Control

RISMEDIA, January 15, 2011—Everyone involved in a short sale has some accountability for successes and failures at each stage of the process. Regardless of where fingers are currently pointing, there’s good reason for real estate agents to take a long, ...


Building a Company of the Future

RISMEDIA, January 15, 2011—In a constantly changing industry, it is crucial that real estate professionals always look toward the future and embrace the tools and technology that will keep them at the leading edge of the market. Here, Ed Krafchow, Chairman of the Board, Better Homes and Gardens Mason-McDuffie Real ...


Stand Up For Homeownership – Why Homeownership Matters Now More Than Ever

RISMEDIA, January 14, 2011—As a real estate professional, you know that America is a nation of homeowners—67% of American households are owner-occupied. And housing is a key driver of our economy, accounting for 15% of our Gross Domestic Product in ...


Leads vs. Referrals: Develop a Referral Mentality – Part 2

RISMEDIA, January 13, 2011—In last month’s article, we reviewed the importance of referrals in shaping the long-term success of your real estate business. A number of key, yet simple, things you can do and keep in mind can make a huge difference in this effort. ...


Surveys Offer Additional Contact Points with Clients

RISMEDIA, January 13, 2011—Right now, you’re thinking this might be a case of “be careful what you wish for.” Absolutely not—there’s nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning. ...


Rental Resurgence: Owners of Vacation Rentals Optimistic About Their Rental Business in 2011, According to New HomeAway Report

RISMEDIA, January 12, 2011—As leisure travel continues to rebound, owners of vacation rentals are expressing optimism about their bookings in 2011. In fact, HomeAway, Inc.—one of the world's leading online vacation rental marketplaces—finds in its latest "HomeAway Vacation Rental Marketplace Report" that eight of 10 vacation rental owners anticipate their ...


Ambassador Agents Get Personal In Order to Forge Meaningful Relationships and Build Trust

RISMEDIA, January 11, 2011—These are interesting times we live in. Ironically, in an age where technology has made it possible to instantly connect with copious amounts of people 24/7, we are simultaneously experiencing a big deficit ...


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