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Sales & Marketing Tips Archive


Creating a Positive First Impression: Video Shows Personality While Driving Clients to Your Door

RISMEDIA, January 8, 2011—When was the last time you did business with someone you didn’t like? Now granted, sometimes we don’t have a choice—such as the checkout clerk we happen to get stuck with. But the truth is, when we ...


E-Signature: 10 Years and a Great Impact

RISMEDIA, January 8, 2011—In the 10 years since President Clinton signed the Electronic Signatures in Global National Commerce (ESIGN) Act, electronic signature and cloud computing technology has exploded into nearly every aspect of the real estate business. Here, Tom Gonser, founder and chief strategy officer of DocuSign, Inc. discusses how ...


Real Estate Marketing Strategies: 5 Tips to Turn a Resolution into Reality

RISMEDIA, January 6, 2011—Did you know that 90% of Americans break their New Year’s Resolutions by January 31st? You can prevent this from happening, and turn your resolutions into a reality by following the tips listed below. ...


Simple Tips to Make the Most of Social Networking in the New Year

RISMEDIA, January 5, 2011—For the first time ever, U.S. Web surfers visited the Facebook social networking site more often than any other site in 2010, beating out Google, now in the number two spot, according to a report from Hitwise, an Internet analytics firm. ...


Bringing a New Approach to the American Dream – How Radian Stands Up for Homeownership

RISMEDIA, January 4, 2011—If you’ve been in the real estate industry for a long time, probably the last place you’d expect to see Brien McMahon is standing amidst a sea of pink flamingos. But McMahon is making a statement here. ...


7 Ways to Generate Leads and Make Money Using Facebook

RISMEDIA, January 31, 2011—A few years ago it was enough just to be on Facebook. That alone might have made you stand out. Nowadays, however, everyone—from your fiercest competition to your dear old Aunt Susie—is on the social networking giant, so it’s imperative that you maximize your presence. Here are ...


New Survey Helps Marketers Find Their Place on Social Media Usage Scale

RISMEDIA, January 4, 2011—The team at Ardynn Publishing has released a new survey entitled "How Social Is Your PR?” The purpose of the survey is to help marketers see where they fall on the social media usage scale. As we kick off the New Year, the team at Ardynn Publishing ...


Monday Morning Mobile: Making Mobile Easy with New Website

RISMEDIA, January 3, 2011—Redesigning and/or rejuvenating your website can be a daunting task. Just recently my team and I sat in our conference room for hours clicking through every possible inch of our existing website and mapping out what those clicks would lead to on the new site. While we ...


Good Listing Pictures Start with Choosing the Right Camera

RISMEDIA, January 3, 2011—Recently, Kodak partnered with REALTOR® Magazine to present a nationwide “Listing through a Lens” webinar on taking good pictures. This webinar covered many aspects of photography and serves as an excellent reference for agents who are looking to improve the photo quality of the listings they market. ...


Help Clients Answer the Door to the Opportunity of a Lifetime

RISMEDIA, January 3, 2011—As the media continues to focus on the negative aspects of the real estate market, it is more important than ever for real estate professionals to help their clients understand that today’s market presents a once in a lifetime opportunity. Here, Earl Lee, president of Prudential Real ...


Simple Tips to Strengthen Your Professional Reputation and Create a Positive Ripple Effect among Your Clients

RISMEDIA, December 31, 2010—We have all had the experience of throwing a stone in a pond and watching the waves ripple across the surface in ever expanding, concentric circles. Just as a ripple hits the shoreline, your reputation for the ...


RREIN Broker Spotlight: Prudential Palms Realty and Prudential Lakewood Ranch Realty – Surviving and Thriving

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, December 29, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a no-cost HAFA Brochure available from NAR’s Right Tools, Right Now initiative; marketing tools available from NAR’s REALTOR Benefits® Program Partners; and existing-home sales resume uptrend. ...


Economic and Housing Outlooks Brighten According to Fannie Mae Analysis Group

RISMEDIA, December 28, 2010—Improvements in consumer spending and consumer confidence, increased demand for goods and services, and falling unemployment claims are all positive factors for a brighter outlook as we move into 2011, according to the ...


Monday Morning Mobile: The Three Coolest Things of 2010

RISMEDIA, December 27, 2010—Twas the Monday after Christmas and all through the house, nothing was stirring, not even my computer’s mouse, but the blackberry was a buzzing, as it always does, and it will get my attention, as the device that I love. The device that we all love ...


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