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Sales & Marketing Tips Archive


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


5 Key Leverage Points to Increase Real Estate

As a real estate professional, finding key leverage points within your business is important to effecting positive change. As the industry continues to evolve, so must our skills and sales strategy. ...


Real Estate Best Practice: Policies and Procedures for Handling Multiple Offers

The residential real estate markets of 2013 are churning a lot of emotions for home buyers and sellers alike. Whether a buyer loses a house in a multiple offer situation or a seller loses the highest or best offer due to a buyer withdrawing, the emotional fury is unpleasant and ...


Getting the Outdoors Ready for a Summer Showing

While spring may be the hottest selling season, summer gives you an additional opportunity to wow buyers: outdoor staging. ...


Coldwell Banker Real Estate Announces Top Booming Suburbs in Best Places to Live Ranking

Cottage Lake, Wash., is one of four Seattle suburbs to lead the Coldwell Banker Real Estate “Top Booming Suburbs in America” survey — the final installment of the Coldwell Banker® Best Places to Live series. The “Booming Suburbs” ranking rated 1,500 communities based on increased year-over-year levels in ...


Do Your Agents Show ‘Accountability’ on Listing Presentations?

There may be tools you already own that can help you close the gap on reassuring sellers about your marketing efforts. ...


Win Listings with a Free Listing Presentation

Show sellers all your online AND mobile marketing, including how you reach buyers on major sites like realtor.com®, MSN® and AOL®. ...


Beyond ‘White Label’: Real Estate Firms Use New Imprev Marketing Platform to Build Specialized Marketing Centers

Three innovative real estate firms—San Francisco’s Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices of Sutton (Canada)—have announced they have leveraged the power of the all-new Imprev Marketing Platform to create unique, specialized ...


Generating Traffic from Qualified Leads

With 34 years of experience in the real estate industry under his belt, Russell Shaw of The Russell Shaw Group, Realty ONE Group in Phoenix, Ariz., has seen just about every service ever developed claiming to deliver qualified leads to agents. But when it comes to generating traffic from qualified ...


Don’t Turn Your Back on Your Business; Burn Your Boat!

I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with Coach Lombardi, or are you the ...


Facebook…or Face Time? Why Business Relationships Take More On-Screen Connections

It’s official: Email, texting, and social media are no longer just helpful supplemental business tools. They’ve taken over the whole game. Yes, technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. Now, people are reluctant to do something as simple ...


Weekly Video Tip: How to Export Videos for YouTube and Vimeo

If you guys have been following along up until now, you should be awesome at shooting and editing videos. However, in order for the entire world to enjoy your visual genius and not just your grandma who comes over to your house every Friday for Canasta, you've gotta get those ...


ACT with MVP: EARN Social Media for REALTORS®: Facebook-Download

NAR PULSE—Log in to REALTOR® Content Resource, June 1-15, and earn Social Media for REALTORS®: Facebook-Download. REALTOR® Content Resource offers over 1,300 pieces of content from HouseLogic.com to marketing communication channels. Social Media for REALTORS®: Facebook allows you or your agents to maximize business results and time ...


The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on: Does your brand need a mobile website or an app? The jury is still out, and seemingly, the best strategy at present is not one size fits ...


Winning in the Luxury Market: Do You Have What It Takes?

[caption id="attachment_79737" align="alignleft" width="265"] Snowmass, Colo.; $75,000,000 - Joshua & Co./Luxury Portfolio Intl. WEb ID: LIZV[/caption] ...


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