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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Negotiating Skills: Skills for Sales Success: Part Six.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
BPOs: The Agent's Role in the Valuation Process.

Sales & Marketing Tips Archive


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


What Every Agent Needs to Know about Prospecting

Do you find that the mere thought of prospecting for new clients makes everything else on your calendar seem incredibly important? Prospecting is one of the most important tasks that every real estate agent must spend time on, but when it ...


Understanding Mobile Behavior to Win Local

By now, I think we all can agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we ...


Ask the Expert: How Do You Find Long Term Success?

Today's “Ask the Expert” column features John Wendorff, Chief Encouragement Officer for the Personal Marketing Company. ...


Why You Should Work with Buyers from China…and How

One of the hottest trends in American real estate right now isn’t coming from America. It’s the millions of new Chinese buyers that are investing in residential properties here in the USA. They’re wealthy. They’re motivated. And they’re very savvy when ...


Would Your Agents Deliver Closings If You Delivered Leads?

Leads are the fuel for tomorrow’s transactions. In quiet months your agents may be best off using their time to prospect, build a pipeline and prepare for the future. But in the midst of the prime “closing months” is that the best use of their time? ...


Joint Ventures: 5 Tips to Make Them Work

Joining your business forces in a joint venture can be a boon for your business and your future goals. But there are a few things any adventurous joint venturer needs to keep in mind. ...


The Fast Track to Super Real Estate Agent Success

I grew up watching reruns of the Batman television shows starring Adam West. In 1989, Michael Keaton reprised the role and brought the character back into the main stream. Then in 2005, Christian Bale starred in Batman Begins. Today the character ...


Marketing Strategies: From Procrastination to Productivity

If you are currently suffering from procrastination, there is something you can do about it. ...


4 Reasons Why You’re Losing Leads

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


Get the Lead You Need: Join realtor.com® for Panel Discussion Webinar July 25

Get the leads you need–plus–learn from agents who close them! Realtor.com® will host a panel discussion on this topic next week on Thursday, July 25, 2013 at 10 a.m. PDT/1 p.m. EDT. ...


Turning Prospects into Customers…for the Long-run

As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines and ...


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


5 Key Leverage Points to Increase Real Estate

As a real estate professional, finding key leverage points within your business is important to effecting positive change. As the industry continues to evolve, so must our skills and sales strategy. ...


Real Estate Best Practice: Policies and Procedures for Handling Multiple Offers

The residential real estate markets of 2013 are churning a lot of emotions for home buyers and sellers alike. Whether a buyer loses a house in a multiple offer situation or a seller loses the highest or best offer due to a buyer withdrawing, the emotional fury is unpleasant and ...


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