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Sales & Marketing Tips Archive


HUD Offers 1.68 Billion Dollars in Homeless Assistance Grants to Support Thousands of Local Projects Nationwide

RISMEDIA, September 23, 2010—The U.S. Department of Housing and Urban Development is making available $1.68 billion in homeless assistance grants to thousands of local projects that house and serve homeless persons and families across the country. In its funding announcement, HUD notified applicants that it will rapidly award renewal grants ...


Competing for Consumer Interest – Tips to Remain Relevant Online

RISMEDIA, September 22, 2010—Do all real estate websites present the same property data? Is the search experience fairly uniform? Not at all. There are huge differences, or Deltas, in the type and quality of information found on property websites. ...


Industry Leaders Offer Praise for Leveraging Your Links, Groundbreaking, New Book by Allan Dalton

RISMEDIA, September 22, 2010—Leveraging Your Links , a groundbreaking, new book by industry veteran and visionary, Allan Dalton, chief marketing officer for RISMedia and co-founder and president of The Top 5 in Real Estate Network®, is available now ...


How Blogging Turns Social Marketing into a Money-Making Machine: Part I – Mastering the Mindset

RISMEDIA, September 21, 2010—Social media and social marketing offer us an opportunity that is so much more powerful than most people realize. As Allan Dalton, chief marketing officer for RISMedia and co-founder and president of the Top 5 in ...


5 Powerful Tips to Successfully Train Your Agents

RISMEDIA, September 20, 2010—Real estate professionals across the board understand the importance of training—whether we are experiencing a difficult market like today’s or one in which everything is moving along smoothly. John Boe, nationally recognized sales trainer and business motivational ...


Monday Morning Mobile: Tradeshow Season

RISMEDIA, September 20, 2010—September is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. Last year, the NAR ...


LinkedIn – A Valuable Asset for Real Estate Professionals

RISMEDIA, September 20, 2010—LinkedIn is the place where you probably have a profile but never touch it because you aren’t looking for a job. LinkedIn creates referral opportunities but it is up to the real estate professional to provide the validation and expertise that gains referrals. ...


Recruiting the Right Agents via Social Media

RISMEDIA, September 18, 2010—As real estate professionals continue to integrate social media into their daily business practices, recruiting real estate agents through social networks is quickly becoming the next best practice to get qualified agents into offices. Here, Adam Lerman, national director of recruiting for Century 21 Real Estate, LLC ...


Realogy Urges Congressional Leaders to Take Action on Key Issues Affecting Housing Market

RISMEDIA, September 17, 2010—Realogy Corporation, one of the largest providers of real estate and relocation services in the United States, announced that it is urging Congress to take immediate action on a number of pressing issues with serious ramifications for the housing market in general, and specifically for the millions ...


Ask the Experts – Designing for Traditional Web vs. Mobile Web

RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile ...


Network Communications Launches BrokerSherpa, a Social Media Marketing Solution for Real Estate Pros

RISMEDIA, September 15, 2010—Network Communications, Inc. (NCI), a leading publisher of real estate information online and in print in North America, including brands like The Real Estate Book and Unique Homes, launched BrokerSherpa, a social media marketing solution for real estate brands, brokers, and agents aimed at creating a significant ...


Tips to Put a Successful Prospect Marketing Plan in Place

RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying ...


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information ...


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and ...


EcoVida Development Group Paves Way for Green Movement

RISMEDIA, September 11, 2010—Dane Jackman of Jackman Construction Inc. is planning to create a North Miami Beach home (EcoVida Smart Home) that will showcase the evolution of housing in South Florida, a “Smart House” that will help educate architects, home builders, students, home buyers, green advocates and real estate professionals ...


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