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Sales & Marketing Tips Archive


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 8, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to foreclosures from NAR’s Right Tools, Right Now initiative; new limited time savings from NAR’s REALTOR Benefits® Program Partners, Avis and Budget; and pending home sales rise. ...


Monday Morning Mobile: Mobile Ads Benefit Buyers and Sellers

RISMEDIA, September 7, 2010—Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses. In January, Apple bought mobile advertising company Quattro for $275 million. A couple of ...


Mortgage and Title Companies Using MLS SEO Technology to Feed Agents Home Buyer Leads

RISMEDIA, September 2, 2010—Lately I have been talking to a lot of mortgage lenders and title reps who are trying to find ways to get real estate agents and brokers to start sending business their way in the form of home loans and title services. ...


No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 1, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free article on maximizing profit through Facebook from NAR’s Right Tools, Right Now initiative; travel deals from NAR’s REALTOR Benefits® Program Partners; and promotional materials are now available for REALTOR® Designation Awareness Month. ...


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


Monday Morning Mobile: GPS

RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based local search and ...


Monday Morning Mobile: GPS

RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based local search and ...


When it Comes to Branding, Get Real

RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number ...


The 5 Ps of Mobile Marketing in Real Estate

RISMEDIA, August 27, 2010—The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. ...


Considering New Construction? Top 5 Tips for Buying a Newly Built Home

RISMEDIA, August 26, 2010—Newly built homes, often in recently developed communities, are regaining popularity and are more affordable than in years past. New homebuilders are using desirable, open floor plans and are helping buyers get into new homes despite the ...


Prudential Florida Realty Hosts Florida Social Media Summit Presented by Allan Dalton

RISMEDIA, August 26, 2010—Prudential Florida Realty, Florida Real Estate Services is hosting the upcoming Florida Social Media Summit, taking place on September 14th and 15th, 2010. The highly anticipated event will be presented by RISMedia’s Chief Marketing Officer and President and Co-Founder of The Top 5 in Real Estate Network®, ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 25, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free copy of this month’s Real Estate INSIGHTS e-newsletter through NAR’s Right Tools, Right Now initiative; marketing tools from NAR’s REALTOR Benefits® Program; and register for NAR’s quarterly free safety webinar and learn how to keep ...


The Missing Link in Lifestyle Search

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished ...


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