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Sales & Marketing Tips Archive


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want to ...


Beware of Foundation Problems When Getting Your Home Ready for the Market

RISMEDIA, August 14, 2010—Selling a house isn't easy these days. There are a huge number of homes on the market, and buyers are easily scared off if they encounter problems that may negatively impact resale value. Among the many issues that need to be addressed in order to make a ...


Sustainable Staging – 8 Tips to Make Your Listing Stand Out

RISMEDIA, August 14, 2010—With demand rising for green home features, it’s no surprise that home stagers are starting to style sustainably to help prospective buyers see green when they’re shopping for property. ...


Do Brokerages Resist Change?

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage ...


Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 11, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free data security resources for REALTORS® through NAR’s Right Tools, Right Now initiative; introducing the newest offering from NAR’s REALTOR Benefits® Program, REALTORS® Dental Insurance (RDI); and sign up for the REALTOR® University webinar of the week ...


Important Questions to Ask during Seller Counseling Interviews

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself ...


Building a Toolbox for Success

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


5 Ways to Maximize Your Website Presence

RISMEDIA, August 4, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, August 4, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar on what the Wall Street reform means to REALTORS® through NAR’s Right Tools, Right Now initiative; manage your office with partners in the REALTOR Benefits® Program; and sign up for the REALTOR® University webinar ...


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, August 3, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor. ...


Homeowners: Big Ideas for Small Spaces

RISMEDIA, August 2, 2010—(MCT)—As we exit the era of the McMansion and begin to embrace the concept of the "big-enough" home, we need to rethink some of our interior-design ideas. ...


When it Comes to Branding, Get Real

RISMEDIA, August 2, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tuccilllo recently said, the number one trend in America right now is skepticism and the result has been an increased ...


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