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Sales & Marketing Tips Archive


An Unlikely New Business Buzzword: Why It’s Time to Stop Obsessing Over Numbers and Start Nourishing Your Culture

RISMEDIA, August 20, 2010—Despite all the hopeful talk of “recovery,” it seems clear that Corporate America is stuck in the recession muck and can’t pull itself out. We’re trying to survive the “new normal”—working twice as hard for the same (or worse) results—and at many companies, the anxiety is almost ...


HUD Secretary Donovan Announces That over 8,000 Affordable Homes Will become More Energy Efficient as a Result of the First 100 Recovery Act Green Retrofit Awards

RISMEDIA, August 21,2010—U.S. Housing and Urban Development (HUD) Secretary Shaun Donovan has announced a major Recovery Act milestone: 100 affordable housing developments, including 8,112 homes, around the country have been awarded more than $100 million to complete energy efficient renovations with Recovery Act funds. ...


Exceeding Expectations: SharperAgent Partners with Shutterfly, Bringing the Best of Online and Print Marketing to Its Clients

RISMEDIA, August 21,2010—As we all know, things change. The market has changed…and, by now, so has the real estate industry’s philosophy on how well the market will truly rebound. Those who have pushed through the market’s toughest times and are succeeding even now have embraced this shift and are making ...


U.S. Census Bureau Releases Detailed Information on Nation’s Housing

RISMEDIA, August 20, 2010—The nation's homeowners paid a median of $1,000 in monthly housing costs in 2009, compared with $808 for renters, according to data released today by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development. However, renters usually paid a higher percentage of their ...


Habitat Turns Crisis to Advantage by Rehabbing Foreclosures

RISMEDIA, August 20, 2010—(MCT)—Faced with the realities of the foreclosure crisis, nonprofit homebuilder Habitat for Humanity is adding a piece of equipment in its tool chest: a sledgehammer. After decades of rallying volunteers to build new houses for low-income families, the international nonprofit's Orlando chapter has started using federal funds ...


NRT Announces Executive Appointments

RISMEDIA, August 20, 2010—NRT LLC, one of the nation’s largest residential real estate brokerage companies, has announced the promotion of Kate Rossi to regional executive vice president for the company’s Southeast region. Rossi, who previously served as president of NRT’s Coldwell Banker Residential Brokerage company in Connecticut and Westchester County, ...


Vendor News: RES.NET Asset Management Software Completes Data Feed to Bid4Assets.com Auction Platform

RISMEDIA, August 20, 2010—RES.NET, a leading asset management software company, announced a data integration agreement with Bid4Assets.com, one of the leading online real estate auction companies nationwide. The agreement allows RES.NET’s clients to directly feed real estate property listings to the Bid4Assets.com auction site for additional exposure in liquidating their ...


1parkplace Offers Broker Webinar on Hyper-Local Marketing

RISMEDIA, August 19, 2010—1parkplace announces an informative webinar workshop for brokerage leadership that is designed to reveal the secrets to online and offline market domination. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to short sales through NAR’s Right Tools, Right Now initiative, technology tools and savings from NAR’s REALTOR Benefits® Program, and homeownership and stable communities go hand-in-hand. For more information visit www.REALTOR.org. ...


Weekly Video Tip: Three Rules

RISMEDIA, August 17, 2010—Shooting video is a lot like playing baseball. It begins with remembering the basics. Today, I’ll be focusing on three pointers concerning the content of your video…the stuff that’s good to remember when assembling your bullet points or script. ...


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want ...


Beware of Foundation Problems When Getting Your Home Ready for the Market

RISMEDIA, August 14, 2010—Selling a house isn't easy these days. There are a huge number of homes on the market, and buyers are easily scared off if they encounter problems that may negatively impact resale value. Among the many issues that need to be addressed in order to make a ...


Sustainable Staging – 8 Tips to Make Your Listing Stand Out

RISMEDIA, August 14, 2010—With demand rising for green home features, it’s no surprise that home stagers are starting to style sustainably to help prospective buyers see green when they’re shopping for property. ...


Do Brokerages Resist Change?

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage ...


Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not ...


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