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Sales & Marketing Tips Archive


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, August 3, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor. ...


Homeowners: Big Ideas for Small Spaces

RISMEDIA, August 2, 2010—(MCT)—As we exit the era of the McMansion and begin to embrace the concept of the "big-enough" home, we need to rethink some of our interior-design ideas. ...


When it Comes to Branding, Get Real

RISMEDIA, August 2, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tuccilllo recently said, the number one trend in America right now is skepticism and the result has been an increased ...


New Coalition Urges Federal Government to Stop Dangerous Wall Street Home Resale Fees

RISMEDIA, July 30, 2010—A wide array of organizations including the American Land Title Association, the National Association of Realtors, AFSCME, Vote Vets, the Center for Responsible Lending, the Property Rights Alliance and the Institute for Liberty recently launched The Coalition to Stop Wall Street Home Resale Fees with an appeal ...


Top 5 in Mobile Web

RISMEDIA, July 29, 2010—According to Nielsen, U.S. Mobile Web increased 4% in January 2010 from 67 million users to 69.6 million users. However, more important than how many people are using the Mobile Web is for how long they are using it. The average user session increased from 4 minutes, ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, July 28, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free tips on successful client prospecting through NAR’s Right Tools, Right Now initiative; REALTOR Benefits® Program Partner HP is offering REALTORS® an exclusive deal on HP Virtual Rooms; and existing-home sales slow in June but remain above ...


4 Easy Promotional Strategies to Get Your Name in the Marketplace

RISMEDIA, July 27, 2010—Marketing. Advertising. Promotions. Don’t let these three words scare you. Though integral to making connections and winning over buyers and sellers alike, many real estate professionals don’t think they have the time or know-how to develop a ...


4 Tips to Profit from Niche Marketing

RISMEDIA, July 30, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful ...


For Your Clients: 5 Tips for Creating an Effective Online Rental Listing

RISMEDIA, July 26, 2010—An effective property listing provides renters all of the details necessary to understand if your property is a good fit for them. Making a good first impression is critical to hook prospective renters and get them interested ...


Is Yours a Trusted Brand?

RISMEDIA, July 26, 2010—Brand trust is becoming even more important to business survival today, especially as consumers’ use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to ...


Leveraging Your Brand One Step at a Time

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong brand recognition is more important than ever. A custom newsletter program, one of many marketing services from The Personal Marketing ...


Recruit Today, Profit Tomorrow

RISMEDIA, July 26, 2010—In order to find profit in your brokerage in 2010, you will need to recruit. By now, you’ve probably cut the expenses about as far as you can because the last two years in this industry has forced that for most everyone. If you cut any further, ...


12 Ways to Create Job Connections in a Virtual World

RISMEDIA, July 24, 2010—Finding a job in today’s job market can be like conquering a new frontier for many job seekers. With the unemployment rate still over 9%, the job market has been flooded with tons of competition for job seekers—many of whom are experiencing a culture shock when they ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, July 21, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar through NAR’s Right Tools, Right Now initiative on how the international buyer plays a major role in markets around the country; REALTORS® Federal Credit Union introduces a partner program for large brokers; and the ...


U.S. Second Home Sales Increase – Lifestyle and Economical Benefits Attract Vacation Home Buyers

RISMEDIA, July 20, 2010—While some sectors of the economy struggle to regain solid footing, the vacation home market is enjoying healthy numbers. The National Association of Realtors' (NAR) 2010 Investment and Vacation Home Buyers Survey, covering existing- and new-home transactions in the U.S. in 2009, shows vacation home sales rose ...


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