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Sales & Marketing Tips Archive


An Unlikely New Business Buzzword: Why It’s Time to Stop Obsessing Over Numbers and Start Nourishing Your Culture

RISMEDIA, August 20, 2010—Despite all the hopeful talk of “recovery,” it seems clear that Corporate America is stuck in the recession muck and can’t pull itself out. We’re trying to survive the “new normal”—working twice as hard for the same (or worse) results—and at many companies, the anxiety is almost ...


NRT Announces Executive Appointments

RISMEDIA, August 20, 2010—NRT LLC, one of the nation’s largest residential real estate brokerage companies, has announced the promotion of Kate Rossi to regional executive vice president for the company’s Southeast region. Rossi, who previously served as president of NRT’s Coldwell Banker Residential Brokerage company in Connecticut and Westchester County, ...


Vendor News: RES.NET Asset Management Software Completes Data Feed to Bid4Assets.com Auction Platform

RISMEDIA, August 20, 2010—RES.NET, a leading asset management software company, announced a data integration agreement with Bid4Assets.com, one of the leading online real estate auction companies nationwide. The agreement allows RES.NET’s clients to directly feed real estate property listings to the Bid4Assets.com auction site for additional exposure in liquidating their ...


1parkplace Offers Broker Webinar on Hyper-Local Marketing

RISMEDIA, August 19, 2010—1parkplace announces an informative webinar workshop for brokerage leadership that is designed to reveal the secrets to online and offline market domination. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to short sales through NAR’s Right Tools, Right Now initiative, technology tools and savings from NAR’s REALTOR Benefits® Program, and homeownership and stable communities go hand-in-hand. For more information visit www.REALTOR.org. ...


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want to ...


Beware of Foundation Problems When Getting Your Home Ready for the Market

RISMEDIA, August 14, 2010—Selling a house isn't easy these days. There are a huge number of homes on the market, and buyers are easily scared off if they encounter problems that may negatively impact resale value. Among the many issues that need to be addressed in order to make a ...


Sustainable Staging – 8 Tips to Make Your Listing Stand Out

RISMEDIA, August 14, 2010—With demand rising for green home features, it’s no surprise that home stagers are starting to style sustainably to help prospective buyers see green when they’re shopping for property. ...


Do Brokerages Resist Change?

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage ...


Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 11, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free data security resources for REALTORS® through NAR’s Right Tools, Right Now initiative; introducing the newest offering from NAR’s REALTOR Benefits® Program, REALTORS® Dental Insurance (RDI); and sign up for the REALTOR® University webinar of the week ...


Important Questions to Ask during Seller Counseling Interviews

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself ...


Building a Toolbox for Success

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


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