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Sales & Marketing Tips Archive


Keeping Up with Consumers’ Needs – Real Estate Search becomes More about People, Less about Data

RISMEDIA, October 29, 2010—For the average home buyer, these days, there’s certainly no shortage of data. It’s pretty easy to find out the square footage and/or room sizes on just about any home for sale. But what about all the other things that make a decision to move so important? ...


Third Quarter Foreclosure Activity Up in 65 Percent of U.S. Metro Areas

RISMEDIA, October 28, 2010—RealtyTrac, a leading online marketplace for foreclosure properties released its Q3 2010 Metropolitan Foreclosure Market Report, which shows that cities in California, Florida, Nevada and Arizona once again accounted for all top 10 foreclosure rates in the third quarter among metropolitan areas with a population of 200,000 ...


Real Estate Marketing Strategies: How to Stay Positive No Matter What

RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a ...


Who’s Speaking at RISMedia’s Power Broker Forum at NAR?

RISMEDIA, October 26, 2010—What would a “Power Broker” panel be without some big-name “Power Brokers.” At RISMedia’s 15th Annual Power Broker Forum—Information Share = Market Share—to be held next month during the NAR Conference and Expo, top brokers will dissect the topic, “Information Share = Market Share.” ...


Monday Morning Mobile: Mobile Ads Benefit Buyers and Sellers

RISMEDIA, October 25, 2010—Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses. In January, Apple bought mobile advertising company Quattro for $275 million. A couple months ...


7 Real Estate ‘Squeeze Page’ Lead-Capture Ideas

RISMEDIA, October 25, 2010—Whether it’s right or wrong, it’s our belief that real estate squeeze pages (single pages that capture leads) crush the traditional “branded” website (you know the ones that are basically a flyer touting how great you are). We understand that in most instances (not always) you still ...


6 Reasons Why It’s Smart to Buy a Vacation Rental Home Now

RISMEDIA, October 22, 2010—Lately, you've been thinking a lot about investing strategies. You have a small nest egg that needs to grow, but frankly you don't trust the stock market. And while real estate has been somewhat of a rocky road in recent years, it's still a solid long-term investment ...


Real Estate Agents Turn to Social Media to Connect with Clients

RISMEDIA, October 22, 2010—(MCT)—When real estate agent Sarah Elles Boggs walks into one of downtown Miami's condo towers for a showing, she pulls out her Android smart phone, "checks in" on a GPS-powered Web platform called Foursquare, blasts her whereabouts on Twitter, and leaves behind a location-based "tip" in the ...


Realogy Announces Initiative to Assist its Franchisees Accelerate Their Market Share Growth via Mergers and Acquisitions

RISMEDIA, October 22, 2010—Realogy Corporation, one of the largest providers of real estate and relocation services in the United States, announced an initiative* designed to help its franchisees grow their businesses and increase their market share through mergers, acquisitions and agent walk-overs from other firms. Realogy's real estate franchise brands ...


The Aging Agent Population and Its Implications on the Real Estate Industry

RISMEDIA, October 21, 2010—Stefan Swanepoel, noted expert on real estate business trends and social media was the keynote speaker at the recent Council of Multiple Listing Services (CMLS) annual conference in Chicago. Within the first 20 minutes, Swanepoel imparted one very important statistic—the age of real estate agents nationwide. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, October 20, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: find even more resources for your success at the expanded NAR booth at the Conference & Expo; get your Field Guide for Understanding the Do-Not-Call Policy at no-cost from Right Tools, Right Now; and eight in 10 ...


Ensure That Leadership is Part of the DNA of Your Organization

RISMEDIA, October 20, 2010—As a REALTOR® association executive, you are not only responsible for the constant improvement of your personal leadership skills, but also for the growth and cultivation of your volunteer leaders. You are responsible for inculcating in the mind of the novitiate volunteer, not only the traits, characteristics ...


Bernanke Ready to Spur More Growth

RISMEDIA, October 19, 2010—(MCT)—Federal Reserve Chairman Ben S. Bernanke, citing the threat of prolonged high unemployment and an economy potentially falling into a dangerous deflationary spiral, Friday laid out a case for the central bank to buy more U.S. government bonds in a bid to bolster growth. ...


Taking the Mystery out of Marketing Services Fees

RISMEDIA, October 18, 2010—The Dilemma and Opportunity ...


Taking Chances in Today’s Market – Open Doors and Find Success

RISMEDIA, October 18, 2010—While today’s economy and real estate market have many real estate professionals and architects closing up shop, it has also provided numerous opportunities for those looking to take advantage of any open doors that pop up along the way. Not one to let  ...


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