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Sales & Marketing Tips Archive


LinkedIn – A Valuable Asset for Real Estate Professionals

RISMEDIA, September 20, 2010—LinkedIn is the place where you probably have a profile but never touch it because you aren’t looking for a job. LinkedIn creates referral opportunities but it is up to the real estate professional to provide the validation and expertise that gains referrals. ...


Recruiting the Right Agents via Social Media

RISMEDIA, September 18, 2010—As real estate professionals continue to integrate social media into their daily business practices, recruiting real estate agents through social networks is quickly becoming the next best practice to get qualified agents into offices. Here, Adam Lerman, national director of recruiting for Century 21 Real Estate, LLC ...


Realogy Urges Congressional Leaders to Take Action on Key Issues Affecting Housing Market

RISMEDIA, September 17, 2010—Realogy Corporation, one of the largest providers of real estate and relocation services in the United States, announced that it is urging Congress to take immediate action on a number of pressing issues with serious ramifications for the housing market in general, and specifically for the millions ...


Ask the Experts – Designing for Traditional Web vs. Mobile Web

RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile ...


Network Communications Launches BrokerSherpa, a Social Media Marketing Solution for Real Estate Pros

RISMEDIA, September 15, 2010—Network Communications, Inc. (NCI), a leading publisher of real estate information online and in print in North America, including brands like The Real Estate Book and Unique Homes, launched BrokerSherpa, a social media marketing solution for real estate brands, brokers, and agents aimed at creating a significant ...


Tips to Put a Successful Prospect Marketing Plan in Place

RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying ...


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information ...


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and ...


EcoVida Development Group Paves Way for Green Movement

RISMEDIA, September 11, 2010—Dane Jackman of Jackman Construction Inc. is planning to create a North Miami Beach home (EcoVida Smart Home) that will showcase the evolution of housing in South Florida, a “Smart House” that will help educate architects, home builders, students, home buyers, green advocates and real estate professionals ...


Waiting to Exhale: How to Be the Expert in Tough Times

RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of ...


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 8, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to foreclosures from NAR’s Right Tools, Right Now initiative; new limited time savings from NAR’s REALTOR Benefits® Program Partners, Avis and Budget; and pending home sales rise. ...


Monday Morning Mobile: Mobile Ads Benefit Buyers and Sellers

RISMEDIA, September 7, 2010—Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses. In January, Apple bought mobile advertising company Quattro for $275 million. A couple of ...


Mortgage and Title Companies Using MLS SEO Technology to Feed Agents Home Buyer Leads

RISMEDIA, September 2, 2010—Lately I have been talking to a lot of mortgage lenders and title reps who are trying to find ways to get real estate agents and brokers to start sending business their way in the form of home loans and title services. ...


No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact ...


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