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Sales & Marketing Tips Archive


National Civil Rights Groups Renew Call for Immediate Moratorium on All Home Foreclosures

RISMEDIA, October 8, 2010—National civil rights groups, including the Leadership Conference on Civil and Human Rights, the National Fair Housing Alliance, National Council of La Raza, the NAACP, and the Center for Responsible Lending, are renewing their April 2007 call ...


Celebrity Real Estate Deals: ‘Borat’ Star Buys Big and Leases out His Sunset Strip Area House; Soap Star, Rocker and Photographer of the Stars Buying and Selling, Too

RISMEDIA, October 8, 2010—(MCT)—Comedic actor and film star Sacha Baron Cohen has leased out his Sunset Strip area house for $9,000 a month. But the major real estate deal this summer for Baron Cohen and his wife, actress Isla Fisher, was the purchase of a nearby Mediterranean compound listed at ...


How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

RISMEDIA, October 7, 2010—Last month, in our first column dedicated to blogging, we discussed the important role blogging plays towards your goal of becoming a thought leader and building your real estate social network. Critical towards this goal is first ...


Will Foreclosure Freezes Fix the Housing Market?

RISMEDIA, October 6, 2010—(CBS MoneyWatch)—On Friday, Bank of America announced that it would suspend foreclosures in 23 states while it amended filed paperwork. That makes B of A the third major bank in two weeks to put its foreclosure process ...


6 Tips for Working Successfully with Stressed-Out Sellers

RISMEDIA, October 5, 2010—Selling a home can be an emotional and even stressful process, especially in the current economic climate. For Realtors, it can be just as stressful, if not more so—persuading a seller to sell a home for less ...


Accepting Change with an Open Mind – Pearson Properties Affiliates with Prudential and Continues Pattern of Success

RISMEDIA, October 4, 2010—Prudential Real Estate is continuing its pattern of success in the real estate industry with the announcement of its latest affiliation—San Ramon, California-based Pearson Properties, Inc. Led by Broker/Owner Gretchen Pearson, the addition of Pearson Properties and ...


RREIN Broker Spotlight: Prudential Florida Realty Responds to Consumers, Reaping Big Rewards

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, ...


Monday Morning Mobile: Going Mobile at the Fall Expos

RISMEDIA, October 4, 2010—Fall is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. Last year, the NAR incorporated ...


5 Ways to Turn Facebook into a Brand-Building Tool for Your Business

RISMEDIA, October 4, 2010—It seems like everyone is on Facebook now. There is even a movie out this month—The Social Network—about the creation of the social networking site. Although it is something that most of us are using for personal use, Facebook can also be a powerful way to build ...


5 Tips to Create a Successful Prospecting Plan

RISMEDIA, October 2, 2010—Prospecting for business is a crucial part of any real estate professionals plan, but many brokers and agents have a laundry list of things they are trying to do when it comes to prospecting, instead of having an actual plan in place. Here, Brian Wildermuth, president and ...


Are You All Husk and No Corn? 4 Tips to Make the Most of Your Online Presence

RISMEDIA, October 1, 2010—You’ve most likely been told thousands of times that you, as a real estate agent, need a Web presence. You may have even been given reason after reason as to why you need a Web presence. Your clients are online; they’re looking at properties without you; bus ...


HUD Announces More Than 5.1 Million Dollars for Housing Counseling Training

RISMEDIA, September 30, 2010—As part of the Obama Administration’s continuing effort to provide quality housing counseling to the nation’s homeowners, buyers and renters; the U.S. Department of Housing and Urban Development announced the availability of more than $5.1 million in grants for housing counseling training. HUD’s goal is to fund ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 29, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: archived webinars available at no cost from NAR’s Right Tools, Right Now initiative; Realtors Property Resource™ announces 100 MLS milestone; and existing home sales move up in August. ...


Conceive, Believe and Achieve – 3 Tips to Help You Clarify and Achieve Your Goals

RISMEDIA, September 29, 2010—I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity of hard work and product knowledge, or ...


Impending FHA Changes Underscore Need for Realtors to Stay Apprised of Mortgage Options

RISMEDIA, September 28, 2010—On October 4, the Federal Housing Administration (FHA) will implement changes to the premium structures for an FHA-backed mortgage, making it more costly for home buyers to procure FHA loan products. This imminent change in FHA lending, ...


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