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Sales & Marketing Tips Archive


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


Monday Morning Mobile: GPS

RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based local search and ...


Monday Morning Mobile: GPS

RISMEDIA, August 30, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based local search and ...


When it Comes to Branding, Get Real

RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number ...


The 5 Ps of Mobile Marketing in Real Estate

RISMEDIA, August 27, 2010—The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. ...


Considering New Construction? Top 5 Tips for Buying a Newly Built Home

RISMEDIA, August 26, 2010—Newly built homes, often in recently developed communities, are regaining popularity and are more affordable than in years past. New homebuilders are using desirable, open floor plans and are helping buyers get into new homes despite the ...


Prudential Florida Realty Hosts Florida Social Media Summit Presented by Allan Dalton

RISMEDIA, August 26, 2010—Prudential Florida Realty, Florida Real Estate Services is hosting the upcoming Florida Social Media Summit, taking place on September 14th and 15th, 2010. The highly anticipated event will be presented by RISMedia’s Chief Marketing Officer and President and Co-Founder of The Top 5 in Real Estate Network®, ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 25, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free copy of this month’s Real Estate INSIGHTS e-newsletter through NAR’s Right Tools, Right Now initiative; marketing tools from NAR’s REALTOR Benefits® Program; and register for NAR’s quarterly free safety webinar and learn how to keep ...


The Missing Link in Lifestyle Search

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished ...


Monday Morning Mobile: What NOT to Do

RISMEDIA, August 23, 2010—So often here at Monday Morning Mobile we have the opportunity to look at all the great things that are going on in the Mobile Technology world and marvel at them – and we should. There are a lot of companies and individuals utilizing today’s mobile technology ...


Mortgage Modifications Drop off in July but Improvements Seen in Backlog

RISMEDIA, August 23, 2010— (MCT)—The Treasury Department reported Friday that far fewer delinquent mortgage borrowers received loan modifications through a federal government program in July than they did in June. ...


Clear Capital: Impact on Housing from BP Oil Spill Reaches beyond Gulf Coast

RISMEDIA, August 23, 2010—Clear Capital (www.clearcapital.com), a premium provider of data and solutions for real estate asset valuation, investment and risk assessment, has released results from its Gulf Coast oil spill impact survey and analysis. Clear Capital is gathering and analyzing data along the Gulf Coast and nearby regions to ...


Regional Spotlight: Is Chicago Area Real Estate Market On Cusp of a Strong Recovery?

RISMEDIA, August 23, 2010—After a year of bouncing on the bottom, the Chicago housing market is on the verge of a sustained recovery. That's the opinion of Jim McClelland, the founder of Mack Industries, Inc. in Tinley Park, Illinois, a home redevelopment company specializing in bank-owned properties. Mack owns or ...


Reverse Mortgages Pros and Cons

RISMEDIA, August 23, 2010—(Real Estate Center) — Some parents are warning their kids not to bank on inheriting the homestead. Why? Because some parents are considering a reverse mortgage. Such mortgages may not be beneficial for everyone, but their popularity is definitely on the rise. ...


HUD Secretary Donovan Announces That over 8,000 Affordable Homes Will become More Energy Efficient as a Result of the First 100 Recovery Act Green Retrofit Awards

RISMEDIA, August 21,2010—U.S. Housing and Urban Development (HUD) Secretary Shaun Donovan has announced a major Recovery Act milestone: 100 affordable housing developments, including 8,112 homes, around the country have been awarded more than $100 million to complete energy efficient renovations with Recovery Act funds. ...


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