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Sales & Marketing Tips Archive


Taking Chances in Today’s Market – Open Doors and Find Success

RISMEDIA, October 18, 2010—While today’s economy and real estate market have many real estate professionals and architects closing up shop, it has also provided numerous opportunities for those looking to take advantage of any open doors that pop up along the way. ...


5 Ways to Prepare for a Breakout Success

RISMEDIA, October 16, 2010—Today’s challenging market has proven to be a career-defining opportunity for real estate agents looking to stay ahead of the competition. Agents who understand that real estate is a marketing business have taken the first step toward finding success in today’s market. Robb Murry, chief marketing officer, ...


20 Ways to Generate Ideas That Will Boost Your Business

RISMEDIA, October 15, 2010—The light bulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in ...


RREIN Broker Spotlight: Gloria Nilson Realtors, Real Living – A Rich History Helps Carve a Strong Future

Maria Patterson: Please provide us with a snapshot of your storied real estate career to date. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, October 13, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to electronic signatures from NAR’s Right Tools, Right Now initiative; REALTOR® and industry veteran joins REALTORS® Federal Credit Union staff; and Realtors Property Resource™ announces 100 MLS partner milestone. ...


5 Keys to Generating Transactions from Your Website

RISMEDIA, October 12, 2010—Getting visitors to come to your website when they are looking for real estate information is just half the battle in today’s market. Not only do real estate professionals need to provide site visitors with the content ...


Coldwell Banker Real Estate Issues Home Listing Report of Most Expensive and Affordable U.S. Housing Markets

RISMEDIA, October 11, 2010—Coldwell Banker Real Estate LLC has released its Home Listing Report, a snapshot survey of U.S. four-bedroom, two-bathroom home listings, which found a $1.7 million difference between America's most expensive and most affordable housing markets. Newport Beach, ...


FNC Index Shows 10 Cities with Appreciated Home Values

RISMEDIA, October 11, 2010—As the U.S. housing market nosedived over the past decade, home prices in some cities improved, according to a report released this month by mortgage technology company FNC Inc. Senior FNC economist Yanling Mayer conducted the study ...


Virtual Marketing Summit Helps You Take Back Your Market

RISMEDIA, October 9, 2010--"Our definition of market domination is 'the art of creating a controlling influence in a targeted marketplace,'" says Steve Hundley, CEO of 1parkplace, Inc., a technology provider to the real estate industry. "This means that ...


National Civil Rights Groups Renew Call for Immediate Moratorium on All Home Foreclosures

RISMEDIA, October 8, 2010—National civil rights groups, including the Leadership Conference on Civil and Human Rights, the National Fair Housing Alliance, National Council of La Raza, the NAACP, and the Center for Responsible Lending, are renewing their April 2007 call ...


Celebrity Real Estate Deals: ‘Borat’ Star Buys Big and Leases out His Sunset Strip Area House; Soap Star, Rocker and Photographer of the Stars Buying and Selling, Too

RISMEDIA, October 8, 2010—(MCT)—Comedic actor and film star Sacha Baron Cohen has leased out his Sunset Strip area house for $9,000 a month. But the major real estate deal this summer for Baron Cohen and his wife, actress Isla Fisher, was the purchase of a nearby Mediterranean compound listed at ...


How Blogging Turns Social Marketing into a Money-Making Machine: Creating the Content

RISMEDIA, October 7, 2010—Last month, in our first column dedicated to blogging, we discussed the important role blogging plays towards your goal of becoming a thought leader and building your real estate social network. Critical towards this goal is first ...


Will Foreclosure Freezes Fix the Housing Market?

RISMEDIA, October 6, 2010—(CBS MoneyWatch)—On Friday, Bank of America announced that it would suspend foreclosures in 23 states while it amended filed paperwork. That makes B of A the third major bank in two weeks to put its foreclosure process ...


6 Tips for Working Successfully with Stressed-Out Sellers

RISMEDIA, October 5, 2010—Selling a home can be an emotional and even stressful process, especially in the current economic climate. For Realtors, it can be just as stressful, if not more so—persuading a seller to sell a home for less ...


Accepting Change with an Open Mind – Pearson Properties Affiliates with Prudential and Continues Pattern of Success

RISMEDIA, October 4, 2010—Prudential Real Estate is continuing its pattern of success in the real estate industry with the announcement of its latest affiliation—San Ramon, California-based Pearson Properties, Inc. Led by Broker/Owner Gretchen Pearson, the addition of Pearson Properties and ...


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