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Sales & Marketing Tips Archive


Sustainable Staging – 8 Tips to Make Your Listing Stand Out

RISMEDIA, August 14, 2010—With demand rising for green home features, it’s no surprise that home stagers are starting to style sustainably to help prospective buyers see green when they’re shopping for property. ...


Do Brokerages Resist Change?

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage ...


Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 11, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free data security resources for REALTORS® through NAR’s Right Tools, Right Now initiative; introducing the newest offering from NAR’s REALTOR Benefits® Program, REALTORS® Dental Insurance (RDI); and sign up for the REALTOR® University webinar of the week ...


Important Questions to Ask during Seller Counseling Interviews

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself ...


Building a Toolbox for Success

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


5 Ways to Maximize Your Website Presence

RISMEDIA, August 4, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, August 4, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar on what the Wall Street reform means to REALTORS® through NAR’s Right Tools, Right Now initiative; manage your office with partners in the REALTOR Benefits® Program; and sign up for the REALTOR® University webinar ...


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, August 3, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor. ...


Homeowners: Big Ideas for Small Spaces

RISMEDIA, August 2, 2010—(MCT)—As we exit the era of the McMansion and begin to embrace the concept of the "big-enough" home, we need to rethink some of our interior-design ideas. ...


When it Comes to Branding, Get Real

RISMEDIA, August 2, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tuccilllo recently said, the number one trend in America right now is skepticism and the result has been an increased ...


4 Tips to Profit from Niche Marketing

RISMEDIA, July 30, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful ...


New Coalition Urges Federal Government to Stop Dangerous Wall Street Home Resale Fees

RISMEDIA, July 30, 2010—A wide array of organizations including the American Land Title Association, the National Association of Realtors, AFSCME, Vote Vets, the Center for Responsible Lending, the Property Rights Alliance and the Institute for Liberty recently launched The Coalition to Stop Wall Street Home Resale Fees with an appeal ...


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