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Sales & Marketing Tips Archive


For Your Clients: 5 Tips for Creating an Effective Online Rental Listing

RISMEDIA, July 26, 2010—An effective property listing provides renters all of the details necessary to understand if your property is a good fit for them. Making a good first impression is critical to hook prospective renters and get them interested ...


Is Yours a Trusted Brand?

RISMEDIA, July 26, 2010—Brand trust is becoming even more important to business survival today, especially as consumers’ use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to ...


Leveraging Your Brand One Step at a Time

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong brand recognition is more important than ever. A custom newsletter program, one of many marketing services from The Personal Marketing ...


Recruit Today, Profit Tomorrow

RISMEDIA, July 26, 2010—In order to find profit in your brokerage in 2010, you will need to recruit. By now, you’ve probably cut the expenses about as far as you can because the last two years in this industry has forced that for most everyone. If you cut any further, ...


12 Ways to Create Job Connections in a Virtual World

RISMEDIA, July 24, 2010—Finding a job in today’s job market can be like conquering a new frontier for many job seekers. With the unemployment rate still over 9%, the job market has been flooded with tons of competition for job seekers—many of whom are experiencing a culture shock when they ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, July 21, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar through NAR’s Right Tools, Right Now initiative on how the international buyer plays a major role in markets around the country; REALTORS® Federal Credit Union introduces a partner program for large brokers; and the ...


U.S. Second Home Sales Increase – Lifestyle and Economical Benefits Attract Vacation Home Buyers

RISMEDIA, July 20, 2010—While some sectors of the economy struggle to regain solid footing, the vacation home market is enjoying healthy numbers. The National Association of Realtors' (NAR) 2010 Investment and Vacation Home Buyers Survey, covering existing- and new-home transactions in the U.S. in 2009, shows vacation home sales rose ...


Appraisal Institute Praises Senate for Passage of Financial Regulatory Reform Bill

RISMEDIA, July 19, 2010—The Appraisal Institute, one of the nation’s largest professional organizations of real estate appraisers applauded the U.S. Senate for passing a sweeping financial regulatory reform bill that includes the first modernization of real estate appraisal regulations in more than 20 years. ...


How to Dominate Google with Hyperlocal Marketing: Part 1 of 3

RISMEDIA, July 17, 2010—In today’s real estate marketing, we are hearing the term “hyperlocal” more and more. Many real estate professionals are asking, “What does it mean?” “How does it work?” and “Why should I be interested?” ...


Is It Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” ...


Today’s Featured Listing: SOLD: Highest Priced Sale Breaks Monmouth County Record

RISMEDIA, July 16, 2010—A stunning seaside mansion at the corner of St. Clair and Ocean avenues in Spring Lake, New Jersey has sold for $9.9 million—a record high for a home sale in Monmouth County. ...


Home Buyers Are Ready to Move from the Sidelines: Survey

RISMEDIA, July 15, 2010—Are more Americans positioning themselves for home purchase? Although May's data showed that home sales were down 26.8% as the home buyer tax credit concluded, a new survey conducted by Relocation.com suggests some families are opting for renting while they research—cash in hand—for deals on a new, ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, July 14, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS include: a free webinar on NAR resources to help you connect with consumers through NAR’s Right Tools, Right Now initiative; save 10% off all paint coatings with REALTOR Benefits® Program Partner, Lowe’s; and share your story, build your ...


Is it Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” ...


Have You Had the ‘Social Media Talk’ with Your Clients?

RISMEDIA, July 13, 2010—In today’s real estate market, buyer’s still carry the upper hand when it comes to negotiation. And as their Realtor, it’s your job to passionately and intelligently guide and educate your clients through the sales process from start to finish. ...


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