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Sales & Marketing Tips Archive


Accepting Change with an Open Mind – Pearson Properties Affiliates with Prudential and Continues Pattern of Success

RISMEDIA, October 4, 2010—Prudential Real Estate is continuing its pattern of success in the real estate industry with the announcement of its latest affiliation—San Ramon, California-based Pearson Properties, Inc. Led by Broker/Owner Gretchen Pearson, the addition of Pearson Properties and ...


RREIN Broker Spotlight: Prudential Florida Realty Responds to Consumers, Reaping Big Rewards

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, ...


Monday Morning Mobile: Going Mobile at the Fall Expos

RISMEDIA, October 4, 2010—Fall is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. Last year, the NAR incorporated ...


5 Ways to Turn Facebook into a Brand-Building Tool for Your Business

RISMEDIA, October 4, 2010—It seems like everyone is on Facebook now. There is even a movie out this month—The Social Network—about the creation of the social networking site. Although it is something that most of us are using for personal use, Facebook can also be a powerful way to build ...


5 Tips to Create a Successful Prospecting Plan

RISMEDIA, October 2, 2010—Prospecting for business is a crucial part of any real estate professionals plan, but many brokers and agents have a laundry list of things they are trying to do when it comes to prospecting, instead of having an actual plan in place. Here, Brian Wildermuth, president and ...


Are You All Husk and No Corn? 4 Tips to Make the Most of Your Online Presence

RISMEDIA, October 1, 2010—You’ve most likely been told thousands of times that you, as a real estate agent, need a Web presence. You may have even been given reason after reason as to why you need a Web presence. Your clients are online; they’re looking at properties without you; bus ...


HUD Announces More Than 5.1 Million Dollars for Housing Counseling Training

RISMEDIA, September 30, 2010—As part of the Obama Administration’s continuing effort to provide quality housing counseling to the nation’s homeowners, buyers and renters; the U.S. Department of Housing and Urban Development announced the availability of more than $5.1 million in grants for housing counseling training. HUD’s goal is to fund ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 29, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: archived webinars available at no cost from NAR’s Right Tools, Right Now initiative; Realtors Property Resource™ announces 100 MLS milestone; and existing home sales move up in August. ...


Conceive, Believe and Achieve – 3 Tips to Help You Clarify and Achieve Your Goals

RISMEDIA, September 29, 2010—I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity of hard work and product knowledge, or ...


Impending FHA Changes Underscore Need for Realtors to Stay Apprised of Mortgage Options

RISMEDIA, September 28, 2010—On October 4, the Federal Housing Administration (FHA) will implement changes to the premium structures for an FHA-backed mortgage, making it more costly for home buyers to procure FHA loan products. This imminent change in FHA lending, ...


Monday Morning Mobile: HSA Goes Mobile

In today’s changing real estate environment, not only are real estate agents and brokers looking for new ways to reach consumers, but real estate-related firms are looking for the same when it comes to reaching agents and brokers. Firms such as home warranty companies, due to recent HUD rulings, must ...


Obama Administration September Housing Scorecard Shows Continued Advances in Housing Market; Challenges Remain

RISMEDIA, September 24, 2010—The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the September edition of the Obama Administration’s Housing Scorecard (www.hud.gov/scorecard), a comprehensive report on the nation’s housing market. The ...


HUD Offers 1.68 Billion Dollars in Homeless Assistance Grants to Support Thousands of Local Projects Nationwide

RISMEDIA, September 23, 2010—The U.S. Department of Housing and Urban Development is making available $1.68 billion in homeless assistance grants to thousands of local projects that house and serve homeless persons and families across the country. In its funding announcement, HUD notified applicants that it will rapidly award renewal grants ...


Competing for Consumer Interest – Tips to Remain Relevant Online

RISMEDIA, September 22, 2010—Do all real estate websites present the same property data? Is the search experience fairly uniform? Not at all. There are huge differences, or Deltas, in the type and quality of information found on property websites. ...


Industry Leaders Offer Praise for Leveraging Your Links, Groundbreaking, New Book by Allan Dalton

RISMEDIA, September 22, 2010—Leveraging Your Links , a groundbreaking, new book by industry veteran and visionary, Allan Dalton, chief marketing officer for RISMedia and co-founder and president of The Top 5 in Real Estate Network®, is available now ...


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