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Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Territory Management: Skills for Sales Success: Part Eight.
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Sales & Marketing Tips Archive


Don’t Turn Your Back on Your Business; Burn Your Boat!

I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with Coach Lombardi, or are you the ...


Facebook…or Face Time? Why Business Relationships Take More On-Screen Connections

It’s official: Email, texting, and social media are no longer just helpful supplemental business tools. They’ve taken over the whole game. Yes, technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. Now, people are reluctant to do something as simple ...


Weekly Video Tip: How to Export Videos for YouTube and Vimeo

If you guys have been following along up until now, you should be awesome at shooting and editing videos. However, in order for the entire world to enjoy your visual genius and not just your grandma who comes over to your house every Friday for Canasta, you've gotta get those ...


ACT with MVP: EARN Social Media for REALTORS®: Facebook-Download

NAR PULSE—Log in to REALTOR® Content Resource, June 1-15, and earn Social Media for REALTORS®: Facebook-Download. REALTOR® Content Resource offers over 1,300 pieces of content from HouseLogic.com to marketing communication channels. Social Media for REALTORS®: Facebook allows you or your agents to maximize business results and time ...


The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on: Does your brand need a mobile website or an app? The jury is still out, and seemingly, the best strategy at present is not one size fits ...


Winning in the Luxury Market: Do You Have What It Takes?

[caption id="attachment_79737" align="alignleft" width="265"] Snowmass, Colo.; $75,000,000 - Joshua & Co./Luxury Portfolio Intl. WEb ID: LIZV[/caption] ...


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax baseline for family transfers. ...


Better Homes and Gardens Real Estate Shares New Data on the Next Generation of Homebuyers

There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...


How to Master Social Media: The Do’s and Don’ts for Real Estate

Social media isn’t going anywhere. Oh wait, yes it is... it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience. ...


Pinterest: Engage Your Audience with Pins, Repins and More

As mentioned in our previous article, Pinterest’s pleasing visual format and community connectivity makes it one of the internet’s fastest growing and most viewed sites. Its rising popularity makes Pinterest a perfect tool for any real estate professional wishing to engage more with their audience. ...


5 Ways to Make a Real Estate Comeback

The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...


4 Common Problems & How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


Helping Buyers Get Their Dream Home in a Low-inventory Market

What do new-home buyers, Midwesterners and suburbanites have in common? They like garages. Seventy-eight percent of respondents in the National Association of REALTORS® 2013 Profile of Buyers’ Home Feature Preferences bought homes with a garage. In fact, garages were more popular among new-home buyers, Midwesterners and suburbanites than any other ...


Making It Easier for Our Customers to Buy

It’s a statement I’ve heard many times woven into the presentations of sales trainers. “In any given year,” they say, “there’s only so much market share available—if you want a greater share of the business, you’ve got to take it from someone else!” Their message is, of course, that you’ve ...


Six Powerful Prospecting Tips to Build Your Business

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure ...


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