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Sales & Marketing Tips Archive


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax baseline for family transfers. ...


Better Homes and Gardens Real Estate Shares New Data on the Next Generation of Homebuyers

There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...


How to Master Social Media: The Do’s and Don’ts for Real Estate

Social media isn’t going anywhere. Oh wait, yes it is... it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience. ...


Pinterest: Engage Your Audience with Pins, Repins and More

As mentioned in our previous article, Pinterest’s pleasing visual format and community connectivity makes it one of the internet’s fastest growing and most viewed sites. Its rising popularity makes Pinterest a perfect tool for any real estate professional wishing to engage more with their audience. ...


5 Ways to Make a Real Estate Comeback

The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...


4 Common Problems & How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


Helping Buyers Get Their Dream Home in a Low-inventory Market

What do new-home buyers, Midwesterners and suburbanites have in common? They like garages. Seventy-eight percent of respondents in the National Association of REALTORS® 2013 Profile of Buyers’ Home Feature Preferences bought homes with a garage. In fact, garages were more popular among new-home buyers, Midwesterners and suburbanites than any other ...


Making It Easier for Our Customers to Buy

It’s a statement I’ve heard many times woven into the presentations of sales trainers. “In any given year,” they say, “there’s only so much market share available—if you want a greater share of the business, you’ve got to take it from someone else!” Their message is, of course, that you’ve ...


Six Powerful Prospecting Tips to Build Your Business

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure ...


Keeping Up with Today’s Agents

From business relationships to personal relationships, communication is key to success. Diane M. Ramirez of Halstead Property uses communication to keep up with her agents. What's her top trick? Repetition. “When it comes to communication, my motto is: Say it. Say it again. And go ahead and repeat yourself,” says ...


Don’t Be a ‘Secret Agent’

Reaching out and connecting with others on a daily basis can be a major boon for your business, according to Gerry Nichols of Prudential Carolinas Realty. If people don't know you exist, how do you expect to get their business? Don't keep yourself a secret. Read on for more of ...


Why We Choose Safety over Excellence (and How to Reprogram)

Brett is over the moon. He has just received a long-awaited promotion and with it the opportunity to present to his firm’s key clients. But his excitement is short-lived: In almost every client meeting, he freezes up and stumbles over the ...


6 Steps Brokers Must Take to Protect Their Role in the Real Estate Transaction

For many brokers and agents, worry is mounting that popular real estate listing portals will do to the real estate business what Expedia did to travel agents—that is, make their business model and role obsolete. The fear that keeps some brokers ...


The ‘Mobile First’ Mentality

We’ve all heard of the ‘mobile first’ mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, executive chairman of Google, who said, “If you don’t have a mobile strategy, you don’t have a future strategy.” We ...


Broker Best Practices: Buyers Abound as Market Continues to Turn

Dealing with a picky buyer can be a frustrating process. Dan Spransy, President of Realty Executives Cooper Spransy, has his method down hard. “I’ll bring the MLS up and let them drive it and see,” says Spransy. ”You can either raise your budget significantly or give up on that five-acre ...


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