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A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
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ACE: Purchase Reverse Mortgage Course.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Time Management: Skills for Sales Success: Part Two.

Sales & Marketing Tips Archive


Power Broker Spotlight: Overcoming Inventory Challenges

Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been revisiting—with successful results! ...


Mid-Year Goal Setting and Business Planning – In Less than 5 Minutes

Now is a perfect time to reassess and calculate what you need to do to get your goals on track! As we move towards mid-year, it’s time to put pen to paper about what is working (and what isn’t). A ...


A Tale of Two Developers

While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then that a select few seem to achieve success so far ...


Don’t Miss Savings up to 40 Percent with FedEx Office

NAR PULSE—Whether you need banners, brochures, flyers, or business cards, you can depend on FedEx Office for high quality printing of all your marketing communication needs. When you enroll by May 31, 2013 you save 40 percent on core printing and copying and save 30 percent on signs and banners ...


New Home Sales Soar; How REALTORS® Are Maximizing Opportunities

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for ...


12 Compelling Reasons Recruits Say YES to Your Company

The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes to your company. Finding these people ...


Five Bad Habits That Hurt Client Relationships

If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business (which, in light of our recent economic death spiral, is saying something!). But Joseph Callaway says it’s possible you’re merely surviving instead of thriving ...


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax base line for family transfers. ...


Share your success story with rismedia’s ‘real estate pro of the month

If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire “you” to do the job? If the answer is yes, then list all the reasons ...


Monday Morning Mobile: The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out, and seemingly, the best strategy at present is not a one size fits ...


Online Reputation – Blitz the Competition: Monitor Your Competitors to Get Ahead

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Take a Realtor.com® Goal Setting Assessment 5/1-5/15, Earn MVP Reward

NAR PULSE—You and your agents earn the Goal Productivity Package download from Realtor.com® after taking the less than 5 minute Midyear Adjustment to Keep Goals on Track Assessment. The Goal Productivity Package gives you and your agents a personalize action plan, a webinar, a video coaching series, and ...


Update, Create, Share: Easy Content Marketing for Real Estate

Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides, market updates, and ‘how to’ videos – you give the consumer a reason to see ...


From Lead Capture to Client – Optimizing Your Open House

As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan. However, as any real estate professional can attest, not every open house visitor converts to a sale, and it is ...