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Sales & Marketing Tips Archive


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, June 23, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free articles on how to sell to four personality types through NAR’s Right Tools, Right Now initiative; save on a Virtual Rooms annual license with REALTOR Benefits® Program Partner, HP; and see how many visitors view your ...


Home Sweet Home – After Six Months, Florida Family Moves into 203k-Loan Renovated Home

RISMEDIA, June 22, 2010—Last month, we brought you part one of a story about Ronald Black, a man who purchased a government-auctioned home in Lakeland, Florida, for just over $37,000 and then used monies from the FHA’s 203k loan program ...


Weekly Video Tip: Neighborhood Video Tours

RISMEDIA, June 22, 2010—When brokers and agents think of video, the first thing that comes to mind is often a home video tour. And while that’s certainly not a bad idea, another approach can make a major impact as well—and that’s a video tour of the neighborhood. After all, who ...


Find Out What Your Clients Really Think about You

RISMEDIA, June 22, 2010—Right now, you’re thinking this might be a case of “be careful what you wish for.” Absolutely not—there’s nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning. ...


Century 21 Laffey Associates Recognized as Top 10 Company in Sales

RISMEDIA, June 22, 2010—Century 21 Laffey Associates in Greenvale, N.Y. announced it is one of the top ten ranking Century 21 companies in sales production in 2009. ...


Reducing the Risk Factor – Home Warranties Play Critical Role in Today’s Unsettled Market

RISMEDIA, June 18, 2010—E & O insurance is certainly nothing new for Madison, Wisconsin-based HSA Home Warranty. In fact, with its own in-house insurance division since 1986, HSA Insurance Services, risk management and liability insurance is built right into HSA’s corporate structure. ...


The 5 Ps of Mobile Marketing in Real Estate

RISMEDIA, June 14, 2010—The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. ...


Succession Planning Tips

RISMEDIA, June 14, 2010—In this informative audio conference, you will learn step-by-step guidelines for effective succession planning to ensure your organization’s survival. Click here to learn more.


Industry Expert Scott Dixon to Lead Discussion at This Week’s Leadership Conference

RISMEDIA, June 7, 2010—With social media becoming such a hot topic in real estate over the past 12 months, many are wondering if and how it fits in with traditional media, such as print. ...


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, June 7, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor. ...


Experts to Offer Tips on How to Integrate Print Advertising and Social Media at This Year’s Leadership Conference

RISMEDIA, June 4, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market. ...


The Real Estate Book Launches New Retail Site, Delivers One-Stop Marketing Resource for Real Estate Professionals

RISMEDIA, June 4, 2010—According to the latest information from the Bureau of Labor Statistics, real estate professionals continue to earn a good living. In fact, those at the highest 10% earned more than $101,860 (May 2008 data). Being a successful real estate agent means tapping into smart marketing solutions in ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, June 3, 2010—I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June

RISMEDIA, June 3, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that ...


Learn How to Integrate Print Advertising and Social Media at This Year’s Leadership Conference

RISMEDIA, June 2, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market. ...


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