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Sales & Marketing Tips Archive


Mike Barnett Appointed Chief Information Officer of Property Panorama

RISMEDIA, March 2, 2010—Property Panorama announced the appointment of Mike Barnett as the company’s Chief Information Officer. Property Panorama provides its world leading suite of online marketing tools and products to over 200,000 Realtors in more than 45 MLSs across the U.S. and Canada. Property Panorama’s easy to use solutions ...


The 4 Most Overlooked Touch Points to Grow Your E-mail Database

RISMEDIA, March 1, 2010—(eM+C)—From a marketer’s point of view, every customer or prospect interaction is an opportunity. It’s a chance to generate revenue, foster loyalty, win back a former customer or gather data. For an email marketer, capturing the email address is crucial. ...


Coldwell Banker Real Estate Launches Spring Marketing Campaign Highlighting Sales Associate Expertise

RISMEDIA, March 1, 2010—As home buyers move into the market to take advantage of the extension and expansion of the federal homebuyer tax credit, Coldwell Banker Real Estate LLC has unveiled its 2010 marketing campaign, intended to highlight the accessibility of real estate information for buyers and sellers across the ...


Are You Afraid to be Successful?

RISMEDIA, February 13, 2010—In my 13 years of coaching entrepreneurs to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern is very ...


Monday Morning Mobile: Don’t Call Me-Text Me!

RISMEDIA, February 1, 2010—Last week we looked at the brief history of the mobile phone and its 0-60-mph transition from utility to brand recognized phenomenon and beyond. Just this week, T-Mobile released its new ad campaign featuring Eric Clapton in which they referred to their MyTouch Fender device as “Not ...


One Year Into Obama Presidency, What Is the White House Worth?

RISMEDIA, January 25, 2010—With experts across the globe spending January analyzing Obama’s performance during his first year in office, we thought we’d join in and analyze what we here at Zillow know best: his current home. ...


RISMedia’s Real Estate Leadership Conference Moves to June: Don’t Miss ‘The Real Estate Social Media Summit’

RISMEDIA, January 21, 2010—‘The Real Estate Social Media Summit’ is the theme of RISMedia’s 2010 Real Estate Leadership Conference, one of the most popular and informative real estate business conferences of the year. This year, the Leadership Conference will be ...


4 Steps toward a Successful Real Estate Marketing Strategy

RISMEDIA, January 11, 2010—When considering your real estate marketing plan, January is not the month to take it easy. In fact, now is the time to set up and plan your entire year. Here is a list of very simple, ...


Marketing Strategies: 5 Tips to Turn a Resolution into a Reality

RISMEDIA, January 6, 2010—Did you know that 90% of Americans break their New Year’s resolutions by January 31st? This article will tell you how you can prevent this from happening, and how you can turn your resolutions into a reality. ...


Why 12 is the Magic Number in Your Marketing Plan

RISMEDIA, December 14, 2009—The National Sales Executive Association recently reported the following: ...


Focus Your Lenses – Identify Your Market and Refine Your Approach

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending and the optimum ways to communicate. Implementing targeted campaigns builds their brand and an affinity for their products and services. ...


Marketing Strategies: Create Your Own Version of the Holidays

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic and the over emphasis on consumerism. What if this holiday season, you could turn that around ...


Communicating with Your Prospects – When Is the Best Time to Send Marketing Emails to Your Database?

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their ...


Do You Find It Easy or Difficult to ‘Toot Your Own Horn?’

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” ...


Today’s Featured Listing – 360-Degree Panoramic Views

RISMEDIA, November 20, 2009—Situated on its own mountaintop overlooking the canyon, this sprawling 37-acre Rocky Oaks Estate in California includes a brand new, 9,000-square-foot residence and award-winning vineyards of merlot, cabernet, pinot noir and syrah grapes ...


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