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Sales & Marketing Tips Archive


Today’s Featured Listing – A Piece of History

RISMEDIA, November 13, 2009—The former Pillsbury Estate, Southways in Wayzata, MN near Minneapolis, is one of the most glamorous, sophisticated and dazzling estates in the world, and is up for grabs for only the second time ...


The Real Estate Book to Present ‘The Income Based Approach to Real Estate Marketing’ at NAR

RISMEDIA, November 12, 2009—Because written goals have a higher probability of being achieved, we've recently created a workbook and presentation called, "The Income Based Approach to Real Estate Marketing" which is a goal setting program designed to show you how to allocate your marketing investment to generate the leads necessary to ...


Are Short Sales Really the Next Big Thing?

RISMEDIA, November 11, 2009—If you believe the hype, it appears that the next phase of the housing market recovery is going to rely heavily on short sales to help remove distressed properties from the home sales pipeline.  ...


Heading to NAR? Don’t Miss Expert Panel on Maximizing Distressed Property Business Tomorrow

RISMEDIA, November 13, 2009—Top real estate executives and officials from around the country will convene to discuss Maximizing Distressed Property Business at this year’s RISMedia Power Broker Forum being held this Friday, Nov. 13 during the NAR Convention in San Diego. ...


Staying Up in a Down Market: Short Sales, Expireds & Price Reductions

RISMEDIA, November 9, 2009—Don’t miss a powerful RISMedia session during the NAR conference, geared specifically toward agents and led by Top 5 in Real Estate President & Co-founder Allan Dalton. This session will delve into making the most and becoming the most successful in dealing with short sales, expireds and price ...


Real Estate Marketing: Dominating a Niche Market

RISMEDIA, November 6, 2009—The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.” The effects of runaway ...


Marketing Strategies: 7 Powerful Tips to More Confidence

RISMEDIA, November 5, 2009—A client asked me recently how I would define confidence. I paused for a moment and replied, “Confidence is the inner knowing that you can achieve whatever you want.” What is your definition of confidence?  ...


Staying Ahead of the Market

RISMEDIA, October 30, 2009—Staying ahead of your local competition while keeping your name in front of your clients is crucial to staying profitable in any real estate market. As technology continues to advance, it is important for real estate professionals to take advantage of the various mediums through which they can ...


Marketing Strategies: 7 Tips to Creating Success from the Inside Out

RISMEDIA, October 29, 2009—Are you letting life happen? Or are you actively creating your own success? In order to create your own success, you must first have a solid foundation upon which to build.  ...


MLS 5.0 – Understanding and Adapting to Generational Differences

RISMEDIA, October 27, 2009—Gen X and Gen Y consumers are already a significant economic force in the “first-time home buyer” category (making up 78% of all first-time home buyers according to the National Association of Realtors 2008 Profile of Home Buyers and Sellers). In a few years, they will be ...


Prudential Florida Realty Associates Take Advantage of Top 5′s Return to Florida

RISMEDIA, October 26, 2009—Top 5 President Allan Dalton spent last week in Florida speaking with Prudential Florida Realty’s top producing agents about the advantages of being a member of RISMedia’s Top 5 in Real Estate Network®. The Top 5 in Real Estate Focus Groups and Networking Sessions addressed the networking, educational, ...


Today’s Featured Listing – Unparalleled Lake Front Views

RISMEDIA, October 23, 2009—A truly international treasure, the Mills Estate in Mount Dora, Florida sits on a majestic 10.89 acre lakefront property. The estate’s 6,111 square foot luxury home was built in 1926 and has been completely ...


Real Estate Leaders Jam with Grateful Dead’s Bob Weir and Phil Lesh at Benefit for Band’s Archive Exhibition at New York Historical Society

RISMEDIA, October 22, 2009—“When we started out it was just rock and roll – who knew it would become historical,” said Grateful Dead bassist Phil Lesh as he and Dead guitarist Bob Weir took the stage Wednesday night during a benefit at the New York Historical Society for its upcoming ...


Marketing Strategies: Are You Proactive Enough?

RISMEDIA, October 22, 2009—What does it mean to be proactive? Many people come to me without a full understanding of the word proactive. What does it mean to you? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered "yes," you're right, but there's a lot ...


U.S. Housing Market Gains Steam from Sold 2009 Program

RISMEDIA, October 21, 2009—Despite a year of economic turmoil and challenging market forces, top real estate agents continue to sell homes in 2009. In fact, every day, 13,698 homes are sold– that’s 570 homes sold every hour daily.  ...


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