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Sales & Marketing Tips Archive


Focus Your Lenses – Identify Your Market and Refine Your Approach

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending and the optimum ways to communicate. Implementing targeted campaigns builds their brand and an affinity for their products and services. ...


Marketing Strategies: Create Your Own Version of the Holidays

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic and the over emphasis on consumerism. What if this holiday season, you could turn that around ...


Communicating with Your Prospects – When Is the Best Time to Send Marketing Emails to Your Database?

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their ...


Do You Find It Easy or Difficult to ‘Toot Your Own Horn?’

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” ...


Today’s Featured Listing – 360-Degree Panoramic Views

RISMEDIA, November 20, 2009—Situated on its own mountaintop overlooking the canyon, this sprawling 37-acre Rocky Oaks Estate in California includes a brand new, 9,000-square-foot residence and award-winning vineyards of merlot, cabernet, pinot noir and syrah grapes ...


A Positive Approach to the Future

RISMEDIA, November 19, 2009—Staying positive is easier said than done these days, but having a positive outlook can help real estate professionals head toward the future on the right track. Here, Matthew Stamer, Broker with EXIT Realty Central in Central Florida discusses how a positive attitude toward the future can ...


Enabling Innovation – MLS 5.0

RISMEDIA, November 18, 2009—Theoretically, the future MLS, or MLS 5.0, is exemplary in its design and capabilities. The investment in time and resources the industry has made getting us to where we are today is magnificent. It has put the real estate industry amongst a select number of sectors known ...


Podcast Your Way to Today’s Tech-Savvy Buyer

RISMEDIA, November 17, 2009—Today, buyers and sellers are turning to the Internet for more information than just housing listings. They want to stay abreast of what is happening in the areas where they are buying and selling with the latest localized housing market information. ...


Will FHA Rule Change Benefit Condo Market?

RISMEDIA, November 16, 2009—(MCT)—The Federal Housing Administration (FHA) is giving the condo market something it hasn't had for a while—a little breathing room. ...


Today’s Featured Listing – A Piece of History

RISMEDIA, November 13, 2009—The former Pillsbury Estate, Southways in Wayzata, MN near Minneapolis, is one of the most glamorous, sophisticated and dazzling estates in the world, and is up for grabs for only the second time ...


The Real Estate Book to Present ‘The Income Based Approach to Real Estate Marketing’ at NAR

RISMEDIA, November 12, 2009—Because written goals have a higher probability of being achieved, we've recently created a workbook and presentation called, "The Income Based Approach to Real Estate Marketing" which is a goal setting program designed to show you how to allocate your marketing investment to generate the leads necessary to ...


Are Short Sales Really the Next Big Thing?

RISMEDIA, November 11, 2009—If you believe the hype, it appears that the next phase of the housing market recovery is going to rely heavily on short sales to help remove distressed properties from the home sales pipeline.  ...


Heading to NAR? Don’t Miss Expert Panel on Maximizing Distressed Property Business Tomorrow

RISMEDIA, November 13, 2009—Top real estate executives and officials from around the country will convene to discuss Maximizing Distressed Property Business at this year’s RISMedia Power Broker Forum being held this Friday, Nov. 13 during the NAR Convention in San Diego. ...


Staying Up in a Down Market: Short Sales, Expireds & Price Reductions

RISMEDIA, November 9, 2009—Don’t miss a powerful RISMedia session during the NAR conference, geared specifically toward agents and led by Top 5 in Real Estate President & Co-founder Allan Dalton. This session will delve into making the most and becoming the most successful in dealing with short sales, expireds and price ...


Real Estate Marketing: Dominating a Niche Market

RISMEDIA, November 6, 2009—The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.” The effects of runaway ...


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