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Sales & Marketing Tips Archive


Today’s Featured Listing – Unparalleled Lake Front Views

RISMEDIA, October 23, 2009—A truly international treasure, the Mills Estate in Mount Dora, Florida sits on a majestic 10.89 acre lakefront property. The estate’s 6,111 square foot luxury home was built in 1926 and has been completely ...


Real Estate Leaders Jam with Grateful Dead’s Bob Weir and Phil Lesh at Benefit for Band’s Archive Exhibition at New York Historical Society

RISMEDIA, October 22, 2009—“When we started out it was just rock and roll – who knew it would become historical,” said Grateful Dead bassist Phil Lesh as he and Dead guitarist Bob Weir took the stage Wednesday night during a benefit at the New York Historical Society for its upcoming ...


Marketing Strategies: Are You Proactive Enough?

RISMEDIA, October 22, 2009—What does it mean to be proactive? Many people come to me without a full understanding of the word proactive. What does it mean to you? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered "yes," you're right, but there's a lot ...


U.S. Housing Market Gains Steam from Sold 2009 Program

RISMEDIA, October 21, 2009—Despite a year of economic turmoil and challenging market forces, top real estate agents continue to sell homes in 2009. In fact, every day, 13,698 homes are sold– that’s 570 homes sold every hour daily.  ...


Real Estate Leaders to Host Benefit Evening for Grateful Dead Exhibition at New York Historical Society, Band Members Phil Lesh and Bob Weir to Attend

RISMEDIA, October 19, 2009—In support of the new exhibition “The Grateful Dead: Now Playing at the New York Historical Society,” (opening March 2010) and the Grateful Dead Archive at the University of California, Santa Cruz, the Historical Society will hold a fundraising reception on Wednesday, October 21, 2009, co-hosted by real ...


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.” 


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962, borrowing $5,000 from his father-in-law. He used the borrowed funds to buy a used garbage truck and a list of 20 customers. He would haul ...


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click, there are strategies that can help your site have the best chance of ranking high on the search engines. Here are the remaining 10 points in my 15-point checklist to ensure that your website is ...


California Association of Realtors Releases Annual ‘Use of Technology’ Survey

RISMEDIA, October 13, 2009—Forty-six percent of California Realtors® surveyed report they use some type of social networking website to stay on top of trends in their business, according to the California Association of Realtors (C.A.R.) annual “Use of Technology Survey,” recently released. The most popular social networking site among Realtors surveyed ...


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


Does Anyone Know What Happened to all of the Money?

RISMEDIA, October 6, 2009—Poor men want to be rich. Going back to when gold was currency, many a would-be alchemist tried unsuccessfully to turn some other less valuable material into the yellow alloy.  ...


4 Ways Real Estate Professionals Can Use Zillow.com

RISMEDIA, October 5, 2009—Zillow is a media site, or a marketing platform that real estate professionals can utilize to connect with buyers, sellers, and each other. Each month more than 8 million users come to Zillow with one common interest, real estate. ...


Today’s Featured Listing – A True Sense of Place

RISMEDIA, October 2, 2009—At 2,660 heated and cooled square feet, this home located at 30 Gin Pole Way in Sylva, North Carolina in the Balsam Mountain Preserve offers a concept rarely found in today’s homogenized, digitized world—a true sense ...


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