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Sales & Marketing Tips Archive


Real Estate Leaders to Host Benefit Evening for Grateful Dead Exhibition at New York Historical Society, Band Members Phil Lesh and Bob Weir to Attend

RISMEDIA, October 19, 2009—In support of the new exhibition “The Grateful Dead: Now Playing at the New York Historical Society,” (opening March 2010) and the Grateful Dead Archive at the University of California, Santa Cruz, the Historical Society will hold a fundraising reception on Wednesday, October 21, 2009, co-hosted by real ...


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.” 


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962, borrowing $5,000 from his father-in-law. He used the borrowed funds to buy a used garbage truck and a list of 20 customers. He would haul ...


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click, there are strategies that can help your site have the best chance of ranking high on the search engines. Here are the remaining 10 points in my 15-point checklist to ensure that your website is ...


California Association of Realtors Releases Annual ‘Use of Technology’ Survey

RISMEDIA, October 13, 2009—Forty-six percent of California Realtors® surveyed report they use some type of social networking website to stay on top of trends in their business, according to the California Association of Realtors (C.A.R.) annual “Use of Technology Survey,” recently released. The most popular social networking site among Realtors surveyed ...


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


Does Anyone Know What Happened to all of the Money?

RISMEDIA, October 6, 2009—Poor men want to be rich. Going back to when gold was currency, many a would-be alchemist tried unsuccessfully to turn some other less valuable material into the yellow alloy.  ...


4 Ways Real Estate Professionals Can Use Zillow.com

RISMEDIA, October 5, 2009—Zillow is a media site, or a marketing platform that real estate professionals can utilize to connect with buyers, sellers, and each other. Each month more than 8 million users come to Zillow with one common interest, real estate. ...


Today’s Featured Listing – A True Sense of Place

RISMEDIA, October 2, 2009—At 2,660 heated and cooled square feet, this home located at 30 Gin Pole Way in Sylva, North Carolina in the Balsam Mountain Preserve offers a concept rarely found in today’s homogenized, digitized world—a true sense ...


Sometimes You Just Need to Step Back – Are You Committed to Changing for the Future?

RISMEDIA, September 30, 2009—Brokers have suffered over the past few years due to eroding profit margins, lower sales volume and real estate prices. Historically, brokers have been slow to adapt to change, often reactive instead of proactive.  ...


New Home Sales Rise Marginally in August

RISMEDIA, September 29, 2009—Following four months of solid gains, sales of newly built, single-family homes edged up by less than one percent in August 2009 as the window for an important buyer incentive began to close, according to data recently released by the U.S. Commerce Department. Sales posted a meager 0.7% ...


6 Steps to Generating Free Leads on Craigslist

RISMEDIA, September 25, 2009—After years of trial and error using Craigslist, I finally created a system for consistently generating quality leads for my business and I’ve decided to share the steps in this article.  ...


How Real Estate Agents Can Take Their Business from Local to National

RISMEDIA, September 23, 2009—WARNING: What I'm going to suggest in this article is not easy, but it offers three very profitable opportunities for your business. In fact, you'll have to launch one very challenging business to tap into the three profitable opportunities I will share.  ...


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