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Sales & Marketing Tips Archive


Marketing Strategies: 7 Tips to Creating Success from the Inside Out

RISMEDIA, October 29, 2009—Are you letting life happen? Or are you actively creating your own success? In order to create your own success, you must first have a solid foundation upon which to build.  ...


MLS 5.0 – Understanding and Adapting to Generational Differences

RISMEDIA, October 27, 2009—Gen X and Gen Y consumers are already a significant economic force in the “first-time home buyer” category (making up 78% of all first-time home buyers according to the National Association of Realtors 2008 Profile of Home Buyers and Sellers). In a few years, they will be ...


Prudential Florida Realty Associates Take Advantage of Top 5′s Return to Florida

RISMEDIA, October 26, 2009—Top 5 President Allan Dalton spent last week in Florida speaking with Prudential Florida Realty’s top producing agents about the advantages of being a member of RISMedia’s Top 5 in Real Estate Network®. The Top 5 in Real Estate Focus Groups and Networking Sessions addressed the networking, educational, ...


Today’s Featured Listing – Unparalleled Lake Front Views

RISMEDIA, October 23, 2009—A truly international treasure, the Mills Estate in Mount Dora, Florida sits on a majestic 10.89 acre lakefront property. The estate’s 6,111 square foot luxury home was built in 1926 and has been completely ...


Real Estate Leaders Jam with Grateful Dead’s Bob Weir and Phil Lesh at Benefit for Band’s Archive Exhibition at New York Historical Society

RISMEDIA, October 22, 2009—“When we started out it was just rock and roll – who knew it would become historical,” said Grateful Dead bassist Phil Lesh as he and Dead guitarist Bob Weir took the stage Wednesday night during a benefit at the New York Historical Society for its upcoming ...


Marketing Strategies: Are You Proactive Enough?

RISMEDIA, October 22, 2009—What does it mean to be proactive? Many people come to me without a full understanding of the word proactive. What does it mean to you? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered "yes," you're right, but there's a lot ...


U.S. Housing Market Gains Steam from Sold 2009 Program

RISMEDIA, October 21, 2009—Despite a year of economic turmoil and challenging market forces, top real estate agents continue to sell homes in 2009. In fact, every day, 13,698 homes are sold– that’s 570 homes sold every hour daily.  ...


Real Estate Leaders to Host Benefit Evening for Grateful Dead Exhibition at New York Historical Society, Band Members Phil Lesh and Bob Weir to Attend

RISMEDIA, October 19, 2009—In support of the new exhibition “The Grateful Dead: Now Playing at the New York Historical Society,” (opening March 2010) and the Grateful Dead Archive at the University of California, Santa Cruz, the Historical Society will hold a fundraising reception on Wednesday, October 21, 2009, co-hosted by real ...


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.” 


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962, borrowing $5,000 from his father-in-law. He used the borrowed funds to buy a used garbage truck and a list of 20 customers. He would haul ...


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click, there are strategies that can help your site have the best chance of ranking high on the search engines. Here are the remaining 10 points in my 15-point checklist to ensure that your website is ...


California Association of Realtors Releases Annual ‘Use of Technology’ Survey

RISMEDIA, October 13, 2009—Forty-six percent of California Realtors® surveyed report they use some type of social networking website to stay on top of trends in their business, according to the California Association of Realtors (C.A.R.) annual “Use of Technology Survey,” recently released. The most popular social networking site among Realtors surveyed ...


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


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