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Sales & Marketing Tips Archive


The MLS of the Future – Understanding MLS 5.0

RISMEDIA, August 21, 2009-MLS 5.0 is constructed as a property Wiki. While traditional MLS is listing or transaction based, MLS 5.0 is parcel based. A sale or transaction is but a moment in time in the life of a property. Information about properties may be needed during periods other than a ...


The State of Sales Training in America

RISMEDIA, August 14, 2009-Founded in 1944, The American Society of Training and Development (ASTD) has been providing research, education and support to more than 70,000 members in 100 countries and who provide services in the field of workplace performance and education. Dr. Brian Lambert Ph.D. (blambert@astd.org) is the organization's Director of ...


Where Is the Sense of Urgency?

RISMEDIA, August 13, 2009-In one of the meetings with my team several years ago, I was explaining a new marketing strategy I wanted to test. One of my top-selling agents seemed to disagree with my desire to test something new. I could tell by the way he was sitting and his ...


Real Estate Marketing Strategies: Why Is It That Even the Very Best Receive Coaching?

RISMEDIA, August 12, 2009-Have you ever wondered why even the very best in any profession receive coaching? Have you ever thought about why a top-notch athlete, like Tiger Woods, would need coaching? ...


Homebuyers Gain Edge with Internet Searches

RISMEDIA, August 10, 2009-(MCT)-In the colorful, centuries-long history of house hunting, when have so many buyers come to the table knowing so much about prices, neighborhoods and school test scores? ...


Top 7 Reasons Why Buying Is Better Than Renting

RISMEDIA, July 30, 2009-Christine Van Tuyl and Margaret La Grange, an award-winning mother-daughter team with Prudential California Realty in Coronado, have compiled their latest list, the "Top 7 Reasons Why it's Better to Buy then Rent in 2009." ...


Profits and the Virtual Culture

RISMEDIA, July 23, 2009-I have read at least a hundred articles over the last several years regarding the profitability of the typical brick and mortar real estate office business model. Having owned an independent real estate company with the brick and mortar business model in California years ago, and then, up ...


You’re a Key Market Player-Believe It

RISMEDIA, July 22, 2009-It's tough to convey the full value of working with a licensed real estate professional, but that's just what you should be trying to do in a market like the one we're seeing. ...


The Red-Nosed Revolution: 5 Ways to Find and Empower the “Rudolphs” Who Can Save Your Company

RISMEDIA, July 20, 2009-The Age of Innovation is here. Slowly but surely it has dawned on leaders in all industries that our global economy has changed the game forever. Oh, sure, products and processes still matter, but what really keeps a company competitive is its people-more specifically, the ability of ...


Preparing a Contract Offer to Get It Signed, Not Rejected – Part II

RISMEDIA, July 16, 2009-Yesterday we discussed how to gather the preliminary information in preparing contract offers. The next step is to prepare it. When negotiating a real estate purchase offer, the seller wants to sell at the highest price and the buyer wants to buy at the lowest price, obviously. The ...


Gaining Elite Status Within the Industry

RISMEDIA, July 8, 2009-What does it take to elevate your career in a market like today's? Is it recognizing the challenges and being intuitive enough to defeat them? Or is it brushing up on your technology skills to help streamline your business? For Top 5 Member Karen Stroub, it's a combination ...


6 ‘Must-Haves’ For Your Website

RISMEDIA, July 7, 2009-Developing a successful real estate website is imperative to the long-term success of your business in today's market. By keeping in mind that your website brands you as the expert in your real estate market, you will want ...


IDX – If Real Estate is Location, Location, Location – Then Map, Map, Map

RISMEDIA, July 7, 2009-We all know that location is arguably the most important aspect of real estate. You won't be buying a home where you can't get to work, school or the other things important to you and your family. So, if location is so important, then it is ...


Become the Real Estate Firm of the Future, Today

RISMEDIA, July 6, 2009-It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, "Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars and tight credit are just about to drive me out of business." Our real estate ...


How Real Estate Agents Can Generate Quality Leads Inexpensively

RISMEDIA, July 3, 2009-After writing an article recently about ranking lead quality, I received many questions about joint venture relationships. In the article, I ranked joint venture leads as being the second-best lead you could generate. ...


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