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Sales & Marketing Tips Archive


How Real Estate Agents Can Generate Quality Leads Inexpensively

RISMEDIA, July 3, 2009-After writing an article recently about ranking lead quality, I received many questions about joint venture relationships. In the article, I ranked joint venture leads as being the second-best lead you could generate. ...


4 Easy Ways to Cultivate First-Time Home Buyers

RISMEDIA, July 1, 2009-This article is about cultivating your first-time home-buying clientele after they are snuggled in nicely. The average home turnover is about 11 years, with a range of six to 16 years, depending upon your state. You definitely want to build relationships with your younger clients, knowing they ...


5 Tips to Help You Create a Culture of Greatness Through the Recession

RISMEDIA, June 29, 2009-What if everyone in your company worked relentlessly to be the best? The best salesperson...the best customer service professional...the best manager...the best (let's just say) cake decorator or corporate blogger or nonprofit fundraiser in the industry? It's a simple notion but one with profound implications, says Jon ...


Adapting to Change – In Any Marketplace

RISMEDIA, June 24, 2009-For some Realtors, the key to surviving today's tumultuous economy as a real estate agent has been adopting new technologies. For others, it's trimming the fat. But for Melba Franklin, managing broker of RE/MAX Greater Atlanta-John's Creek and ...


More National Media Attention Focuses on Top 5 Members

Top 5 Members Recognized on the Wall Street Journal/Lore Top Agent Rankings for 2009; Simon & Schuster Publishes Top 5 Member's Life Story ...


Top 5 Heading to Boston This Week, Philadelphia Next Week

RISMEDIA, June 22, 2009-The Top 5 in Real Estate Network(R) and The Real Estate Book will present "The 90-Minute Solution," an educational FREE seminar presented by Top 5 President Allan Dalton on learning the most effective solutions for working with ...


Creating a Consumer-Friendly Information Strategy

RISMEDIA, June 22, 2009-San Francisco Real Estate Agent Thomas H. Roberts recognizes that his market is made up of a well-informed real estate public. The more relevant the information one provides, the more relevant one becomes in the process of buying and selling real estate. Now, more than ever, it is ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, June 19, 2009-This week's headlines from the NATIONAL ASSOCIATION OF REALTORS® include: 2009 NAR Membership Kits are in the mail, travel deals from NAR's REALTOR Benefits® Program, and NAR announces new path for RSPS Certification. ...


How to Rank the Quality of Your Leads

RISMEDIA, June 18, 2009-In previous articles, I've stressed the importance of consistent lead generation. I've also shared that my goal was to generate 400 new leads each month. In this article, we will focus on lead quality. ...


Follow the Tweeter to More Robust Business

RISMEDIA, June 18, 2009-(MCT)-Leo Benjamin's social media marketing strategy is about as thin as his clients' hair. He's the owner of a hair restoration clinic in Fort Lauderdale and has sent about 60 messages on his Twitter accounts, AdriansHair and Medtress, since March 5. He writes about sales and how ...


5 Ways to Better Manage Your Reputation in Online Forums

RISMEDIA, June 17, 2009-Every day, millions of people are communicating online through blogs, social networks and news outlets. All it takes is one negative blog post, forum message or online comment and your hard-earned reputation could be damaged. As a real ...


The New First-Time Home Buyers – How to Cultivate Their Business

RISMEDIA, June 16, 2009 Given the new Home Buyer's Tax Credit and the abundance of low-priced inventory available, it is not surprising that first-time buyers account for more than 40% of all current transactions. But just who are these first-time buyers? ...


How to Market to Sellers Facing Foreclosure

RISMEDIA, June 15, 2009-Unfortunately, the rise of foreclosures and short sales is a part of today's real estate market. But it's at this time in our industry when we can reach out and provide the help our clients need. Below are some excellent ways to reach out to distressed homeowners: ...


Century 21 Real Estate Continues Asia Pacific Expansion with the Launch of a Master Franchise in Thailand

RISMEDIA, June 15, 2009-Century 21 Real Estate LLC, the franchisor of the one of the world's largest residential real estate sales organizations, has announced its expansion in Asia Pacific with the signing of a master franchise agreement to open CENTURY 21® franchises in Thailand. With this agreement, Kitisak Jampathipphong, ...


Is Video the Key to Engaging Consumers?

RISMEDIA, June 8, 2009-You have less than six seconds to capture a visitor to your website. Can video be the key to engage the consumer? It could be, if your video appears to be professional. Creating good video is an art form-it gives a good first impression each and every time. ...


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