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Sales & Marketing Tips Archive


Marketing Strategies: How to Stay Positive No Matter What

RISMEDIA, September 2, 2009—Now more than any other time in our recent history, it is important that we find ways to stay positive no matter what. Why? Because your success depends on your mindset, not on the economy or on the marketplace. How do I know this to be a ...


Three Ways to Compound Your Marketing

RISMEDIA, November 16, 2009-Can you recall lessons you've learned about the power of compound interest? I do. I can still remember my high school teacher showing charts of what happened to money when interest compounded from period-to-period over time. Here are two definitions for the word "compound": ...


Prudential Florida Realty Pinecrest Reinforces Its Commitment to Consumers

RISMEDIA, August 27, 2009-Prudential Florida Realty Miami-Pinecrest has stepped up its commitment to real estate consumers by qualifying eight sales associates for membership in RISMedia's Top 5 in Real Estate Network®, North America's fastest growing network of leading real estate professionals providing leading real estate information to consumers. Prudential Florida ...


EXCLUSIVE Webinar: Former REALTOR.com president Allan Dalton Shares His Secrets on How to DOMINATE Your Real Estate Market

RISMEDIA, August 25, 2009-1parkplace is proud to announce an EXCLUSIVE, one on one interview conducted by 1parkplace.com CEO Steve Hundley, interviewing one of the most influential people in modern real estate, Allan Dalton tomorrow, Wednesday, Aug. 26. As co-founder and president of RISMedia's Top 5 in Real Estate ...


Now’s the Time to Reinvent Yourself and Your Business

RISMEDIA, November 16, 2009-I don't want to sound like an alarmist, but how long have we been talking about the need to make changes in the real estate business? How long have we been talking about profits shrinking? How long have we been talking about "interlopers" taking our listings and selling them ...


The MLS of the Future – Understanding MLS 5.0

RISMEDIA, August 21, 2009-MLS 5.0 is constructed as a property Wiki. While traditional MLS is listing or transaction based, MLS 5.0 is parcel based. A sale or transaction is but a moment in time in the life of a property. Information about properties may be needed during periods other than a ...


The State of Sales Training in America

RISMEDIA, August 14, 2009-Founded in 1944, The American Society of Training and Development (ASTD) has been providing research, education and support to more than 70,000 members in 100 countries and who provide services in the field of workplace performance and education. Dr. Brian Lambert Ph.D. (blambert@astd.org) is the organization's Director of ...


Where Is the Sense of Urgency?

RISMEDIA, August 13, 2009-In one of the meetings with my team several years ago, I was explaining a new marketing strategy I wanted to test. One of my top-selling agents seemed to disagree with my desire to test something new. I could tell by the way he was sitting and his ...


Real Estate Marketing Strategies: Why Is It That Even the Very Best Receive Coaching?

RISMEDIA, August 12, 2009-Have you ever wondered why even the very best in any profession receive coaching? Have you ever thought about why a top-notch athlete, like Tiger Woods, would need coaching? ...


Homebuyers Gain Edge with Internet Searches

RISMEDIA, August 10, 2009-(MCT)-In the colorful, centuries-long history of house hunting, when have so many buyers come to the table knowing so much about prices, neighborhoods and school test scores? ...


Top 7 Reasons Why Buying Is Better Than Renting

RISMEDIA, July 30, 2009-Christine Van Tuyl and Margaret La Grange, an award-winning mother-daughter team with Prudential California Realty in Coronado, have compiled their latest list, the "Top 7 Reasons Why it's Better to Buy then Rent in 2009." ...


Profits and the Virtual Culture

RISMEDIA, July 23, 2009-I have read at least a hundred articles over the last several years regarding the profitability of the typical brick and mortar real estate office business model. Having owned an independent real estate company with the brick and mortar business model in California years ago, and then, up ...


You’re a Key Market Player-Believe It

RISMEDIA, July 22, 2009-It's tough to convey the full value of working with a licensed real estate professional, but that's just what you should be trying to do in a market like the one we're seeing. ...


The Red-Nosed Revolution: 5 Ways to Find and Empower the “Rudolphs” Who Can Save Your Company

RISMEDIA, July 20, 2009-The Age of Innovation is here. Slowly but surely it has dawned on leaders in all industries that our global economy has changed the game forever. Oh, sure, products and processes still matter, but what really keeps a company competitive is its people-more specifically, the ability of ...


Preparing a Contract Offer to Get It Signed, Not Rejected – Part II

RISMEDIA, July 16, 2009-Yesterday we discussed how to gather the preliminary information in preparing contract offers. The next step is to prepare it. When negotiating a real estate purchase offer, the seller wants to sell at the highest price and the buyer wants to buy at the lowest price, obviously. The ...


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