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Sales & Marketing Tips Archive


Preparing a Contract Offer to Get It Signed, Not Rejected – Part II

RISMEDIA, July 16, 2009-Yesterday we discussed how to gather the preliminary information in preparing contract offers. The next step is to prepare it. When negotiating a real estate purchase offer, the seller wants to sell at the highest price and the buyer wants to buy at the lowest price, obviously. The ...


Gaining Elite Status Within the Industry

RISMEDIA, July 8, 2009-What does it take to elevate your career in a market like today's? Is it recognizing the challenges and being intuitive enough to defeat them? Or is it brushing up on your technology skills to help streamline your business? For Top 5 Member Karen Stroub, it's a combination ...


6 ‘Must-Haves’ For Your Website

RISMEDIA, July 7, 2009-Developing a successful real estate website is imperative to the long-term success of your business in today's market. By keeping in mind that your website brands you as the expert in your real estate market, you will want ...


IDX – If Real Estate is Location, Location, Location – Then Map, Map, Map

RISMEDIA, July 7, 2009-We all know that location is arguably the most important aspect of real estate. You won't be buying a home where you can't get to work, school or the other things important to you and your family. So, if location is so important, then it is ...


Become the Real Estate Firm of the Future, Today

RISMEDIA, July 6, 2009-It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, "Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars and tight credit are just about to drive me out of business." Our real estate ...


How Real Estate Agents Can Generate Quality Leads Inexpensively

RISMEDIA, July 3, 2009-After writing an article recently about ranking lead quality, I received many questions about joint venture relationships. In the article, I ranked joint venture leads as being the second-best lead you could generate. ...


4 Easy Ways to Cultivate First-Time Home Buyers

RISMEDIA, July 1, 2009-This article is about cultivating your first-time home-buying clientele after they are snuggled in nicely. The average home turnover is about 11 years, with a range of six to 16 years, depending upon your state. You definitely want to build relationships with your younger clients, knowing they ...


5 Tips to Help You Create a Culture of Greatness Through the Recession

RISMEDIA, June 29, 2009-What if everyone in your company worked relentlessly to be the best? The best salesperson...the best customer service professional...the best manager...the best (let's just say) cake decorator or corporate blogger or nonprofit fundraiser in the industry? It's a simple notion but one with profound implications, says Jon ...


Adapting to Change – In Any Marketplace

RISMEDIA, June 24, 2009-For some Realtors, the key to surviving today's tumultuous economy as a real estate agent has been adopting new technologies. For others, it's trimming the fat. But for Melba Franklin, managing broker of RE/MAX Greater Atlanta-John's Creek and ...


More National Media Attention Focuses on Top 5 Members

Top 5 Members Recognized on the Wall Street Journal/Lore Top Agent Rankings for 2009; Simon & Schuster Publishes Top 5 Member's Life Story ...


Top 5 Heading to Boston This Week, Philadelphia Next Week

RISMEDIA, June 22, 2009-The Top 5 in Real Estate Network(R) and The Real Estate Book will present "The 90-Minute Solution," an educational FREE seminar presented by Top 5 President Allan Dalton on learning the most effective solutions for working with ...


Creating a Consumer-Friendly Information Strategy

RISMEDIA, June 22, 2009-San Francisco Real Estate Agent Thomas H. Roberts recognizes that his market is made up of a well-informed real estate public. The more relevant the information one provides, the more relevant one becomes in the process of buying and selling real estate. Now, more than ever, it is ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, June 19, 2009-This week's headlines from the NATIONAL ASSOCIATION OF REALTORS® include: 2009 NAR Membership Kits are in the mail, travel deals from NAR's REALTOR Benefits® Program, and NAR announces new path for RSPS Certification. ...


How to Rank the Quality of Your Leads

RISMEDIA, June 18, 2009-In previous articles, I've stressed the importance of consistent lead generation. I've also shared that my goal was to generate 400 new leads each month. In this article, we will focus on lead quality. ...


Follow the Tweeter to More Robust Business

RISMEDIA, June 18, 2009-(MCT)-Leo Benjamin's social media marketing strategy is about as thin as his clients' hair. He's the owner of a hair restoration clinic in Fort Lauderdale and has sent about 60 messages on his Twitter accounts, AdriansHair and Medtress, since March 5. He writes about sales and how ...


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