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Combat Writer’s Block with These Blog Topic Generators

Puppy worshipers, Mustang aficionados, One Tree Hill fangirls (anyone?) – the bloggers of yesteryear were diary keepers, niche experts and devoted followers. Special interest blogging, while still popular, paved the way for today’s business blog, which is now a standard marketing endeavor ...


30-Year Fixed Mortgage Rates Hold Steady

The 30-year fixed mortgage rate on Zillow(R) Mortgage Marketplace is currently 4.05 percent, up two basis points from this time last week. The 30-year fixed mortgage rate hovered between 4.02 and 4.08 percent for the majority of the week, dropping below 4 ...


An Island in the Sun: The Dream of Buying Paradise

We’ve all been there: trapped at your desk on the gloomiest of days. In diva-esque fashion, the sun refuses to come out of its dressing room.  Is it just me, or are the colors in most offices downright dismal, not to mention ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


How to Host a Successful Twitter Chat

Whether you want to establish yourself as an expert in your field, or simply connect with your followers, holding a Twitter chat is a great way to interact with your community. ...


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Ask the Expert: What are the Top Online Real Estate Marketing Tools?

Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? ...


The Economic Impact of the Affordable Housing Credit

In addition to ensuring the supply of affordable rental housing, the Low-Income Housing Tax Credit (LIHTC) supports jobs and provides benefits to the economy, reports the National Association of Home Builders (NAHB). Using the NAHB economic impact model of home building, revised ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Who Moved My Real Estate Market? Trends in the New-homes Arena Offer Great Opportunities

After years of record-low housing production, builders across the nation are gearing up and bringing homebuilding back to life. Building on an inventory of lots purchased during the recession, new-home construction is helping to offset low housing inventory, increasing buyer interest in ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


Best to Watch Long-Term Trends in Real-Estate Market

(MCT)—When I started writing about real estate full time, the experts cautioned me not to chase month-to-month data, and to focus instead on quarterly and yearly figures. ...


The Three P’s of Real Estate Marketing

Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. ...


National Association of REALTORS® Announces Major National Advertising Campaign

As a new generation of homebuyers enters into recovering real estate markets across the country, the National Association of REALTORS® today announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a comprehensive public relations effort, ...


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