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Cooling Housing Market Highlights Best Markets for Buyers, Sellers

U.S. home values rose more slowly in August than they have in a year, and the cooling market offered a clear view of local markets that favor either buyers or sellers. ...


5 Tips for Increasing Your Customers’ Budgets

As a real estate professional, you want to help your customers make the most of their budget. Whether you have overseas customers, or U.S. customers buying overseas, they'll need to make a U.S. dollar/foreign currency exchange. ...


Agent Teams: A Winning Model (or Not)

Real estate agent teams started over a decade ago, and they are stronger than ever. When done right, they can be a win-win-win for all parties. Clients are provided with immediate information, accessibility and service. Brokers see high-quality business growth. Agents are ...


August Housing – Not Necessarily August but Still Robust

In a joint release the Census Bureau and Department of Housing and Urban Development reported that the seasonally adjusted annual pace of housing starts in August was 956 thousand. This is 14.4 percent below the July pace of 1.117 million starts but ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember ...


Buyers Are Searching for Agents Online More than Ever: 3 Ways to Make Sure They Find You

Not only are 90 percent of buyers searching online for their next home (NAR), but now according to a Google Consumer Survey, “two in three researched prospective agents extensively online prior to working with them.” These trends, coupled with ...


Your Open House Checklist

“Everybody else can be doing their open houses at 10, but guess what, we’re going to be taking our open houses to 11.” – Karlton Utter, director of learning for Better Homes and Gardens® Real Estate (oh, and Spinal Tap!) ...


Home-Builder Confidence Hits Highest Mark since 2005

Builders’ sentiment jumped four points to 59, the highest level since November 2005, according to the September NAHB/Wells Fargo Housing Market Index. Many of the builders commented on the renewed interest by potential home buyers and higher traffic in their models and through ...


30-Year Fixed Mortgage Rates Spike 14 Basis Points, Largest

The 30-year fixed mortgage rate on Zillow(R) Mortgages is currently 4.19 percent, up 14 basis points from this time last week. The 30-year fixed mortgage rate rose steadily ...


CEO Exchange Exclusive: Master Real Estate Marketers Reveal Their Winning Campaign Tactics

With more options than ever for today’s homebuyers and sellers, appealing to a diverse clientele with a one-size-fits-all marketing plan just won’t cut it. On day two of RISMedia’s CEO Exchange, the industry’s master marketers revealed the campaigns they used to separate themselves from the pack. ...


FHA Fees Are Holding Back First-Time Homebuyers

Editor’s Note: This article originally appeared on AmericanBanker.com. In recent testimony before Congress, Federal Reserve Chairwoman Janet Yellen confirmed what many aspiring homebuyers have known for several years. "It has now become the case that any borrower without a pretty ...


U.S. Waterfront Home Values Twice as High as Overall Home Values

Nationwide, the typical oceanfront or lakefront, single-family home is worth more than double the median value of all homes, and in some communities the median waterfront house could be worth ten or more times the median value of ...


The New Real Estate Landscape: Which Practices Are Key to Profitability?

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Steve A. Brown, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Adding Value with Home Repairs

Selling your home? Don’t overlook some easy and relatively inexpensive fixes that can add real value to your home’s selling price. While major remodeling is costly and may not address the needs and tastes of prospective buyers, these repairs and maintenance suggestions ...


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