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3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


Staging for Winter Home Sales

Whether you’re buried under several feet of snow (sorry, Boston!) or basking in the sunshine (we’re jealous, Tampa!), selling in the winter offers at least two positives—less competition and new customers. During the winter, most people have taken their listings off ...


Zillow Completes Acquisition of Trulia, Creating Online Real Estate Powerhouse

Following on the heels of Zillow’s highly anticipated announcement that took place on Tuesday, February 17, 2015 that confirmed the completion of its acquisition of Trulia, Inc. for $2.5 billion in a stock-for-stock transaction—and the formation of Zillow Group (a media company that ...


Low Down Payment Drop: Share of Buyers Lands at 11-Year Low

Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. ...


Maintaining a Sense of Safety among Real Estate Clients and the Professionals Who Serve Them

American Home Shield (AHS®) Account Executive Lisa Haupt is a born protector. As a third degree black belt and American Taekwondo Association World Champion, Haupt is well trained to keep her partner Todd and their six children safe and secure if a threat ...


National Housing Report: Home Sales Start at a Slower Pace

Like last year, 2015 home sales are starting the year at a slower pace. January home sales were 3.9 percent lower than sales in January 2014, according to the January RE/MAX National Housing Report. Last year, sales improved dramatically during the spring ...


Out-of-the-Box Advertising Key to Capturing Clientele in Hot Markets

On The Move provides real estate professionals with a unique, competitive edge ...


Mortgage Rates Move Higher on Strong Jobs Report

Average fixed mortgage rates are moving higher amid a strong employment report, according to the results of Freddie Mac’s recently released Primary Mortgage Market Survey® (PMMS®). Regardless, fixed-rate mortgage rates still remain near their May 23, 2013 lows. ...


Building the Next Generation Brokerage: Tapping Millennial Talent

Real estate professionals spend a lot of time thinking about Millennials, but in many cases they are not thinking about the right things. In a sales environment, customers are key. And at 80 million strong, Millennials represent a massive client pool ...


Factors for Improving Home Sales

Nearly every factor generally associated with home sales has been turning for the better. We have more jobs, a growing population, rising rents, additional inventory choices, record-high household net worth, and exceptionally low mortgage rates. On top of these trends, ...


Fast-Growing Careers Don’t Usually Lead to Homeownership

(TNS)--Here’s a strong dose of reality on why millennials might not be the housing market’s prayer in the near future: The fastest-growing careers aren’t necessarily those with traditionally high homeownership rates. ...


Focus on Strength: An Interview with Brian Buffini

Born and raised in Ireland, Brian Buffini entered the real estate field when he immigrated to San Diego and found immediate success. In 1995, he founded Buffini & Company, to show others how to grow their real estate business. ...


U.S Foreclosure Activity Increases 5 Percent in January

Foreclosure filings — default notices, scheduled auctions and bank repossessions — were reported on 119,888 U.S. properties in January, an increase of 5 percent from the previous month but still down 4 percent from a year ago, according to RealtyTrac®’s recently ...


Deloitte Consumer Spending Index Hits a 51-Month High

The Deloitte Consumer Spending Index ("Index") increased in January, reaching its highest level since September 2010. The Index tracks consumer cash flow as an indicator of future consumer spending. ...


5 Ways to Avoid Facebook Jail

Considering the amount of time and resources that go into creating and growing a Facebook page, being suddenly caught without it could create a serious problem for your business. In fact, according to ActiveRain and Properties Online, 93 percent of social media traffic ...


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