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Slider Archive


Integrating Zillow and Trulia Advertising: Why It’s a Big Deal

We recently announced an important milestone for Zillow Group customers and industry partners: the successful integration of Zillow and Trulia profile and advertising platforms. We’re excited that real estate professionals can finally manage one profile and buy advertising in one place that will ...


Four Content Strategies to Boost Your Social Rankings

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The ...


Share This, Not That: How to Post Successfully on Social Media

You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact ...


Show Off Your Listings in a…Food Truck?

One Washington, D.C.-based developer is hitting the road to find new potential renters in their brand new (foodless) food truck. The JBG Companies is the creator of Dwell Direct, an outfit they deem a “mobile real estate experience.” The new truck is now ...


Ask the Expert: How Can Homeowners Prepare for Winter?

Today's “Ask the Expert” column features Charles Furlough, Vice President of Field Operations with Pillar To Post Home Inspectors. ...


Underwater Properties Down 1.2 Million from Year Ago

Underwater properties have continued to sink in numbers, according to the recently released RealtyTrac® Q3 2015 U.S. Home Equity & Underwater Report. The new data shows that as of the end of the third quarter there were 6,917,673 U.S. residential properties seriously underwater ...


3 Lead-Nurturing Tips That Every Agent Needs

There are three simple things that real estate agents know they need to do to nurture leads, but don't always take the time to do them. In fact, if you look at top-producing agents and teams, they do these three things as part ...


Remodeling Spending to Accelerate into New Year

After several quarters of slackening growth, home improvement spending is projected to pick-up the pace moving into next year, according to the Leading Indicator of Remodeling Activity (LIRA) released recently by the Remodeling Futures Program at the Joint Center for Housing Studies of ...


Amid Continuing Financial Woes, 50 Cent’s Connecticut Mansion Is Back Up for Sale

50 Cent, rapper, actor, and Vitamin Water investor, owns one of the largest homes in America. At 51,657 square feet, his mega-compound found at 50 Poplar Hill Drive in Farmington, Conn. dominates the neighborhood it resides in. Considering its 52 rooms and 17 ...


Speakers Announced for RISMedia’s 2015 Power Broker Forum

Attendees at this year’s Annual NAR Conference and Expo will have a special opportunity to hear several of the nation’s most progressive industry-leading executives share their strategies for success at RISMedia’s 20th annual Power Broker Forum, taking place on Friday, November 13th from 1:30-3:00 p.m. at the San Diego Convention Center ...


Mobile Marketing: Best Practices for Texting

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for ...


Scary Home Problems That Could Raise the Dead

Foundation issues, mold problems, water damage – these are just a few home problems that can bring the strongest homeowner to his knees. While painting a room, replacing a broken light fixture and even minor electrical repair jobs may be within your purview, ...


Economic Growth Expected to Weather Headwinds

Economic growth for the third quarter of the year likely came in weaker than expected, largely because of a worsening net exports picture, but fourth-quarter growth is expected to withstand ongoing headwinds, according to Fannie Mae’s Economic & Strategic Research (ESR) Group. Slowing ...


Intelligent Ads and How You Can Capitalize on Them

Last month, we introduced you to the Intelligent Ad Platform (IAP), a new system by Life in Mobile designed to automatically create, bid, buy and place ads in the top spot on Google for your listings. When a consumer is ...


CFPB Provides Guidance on Marketing Service Agreements

The Consumer Financial Protection Bureau (CFPB) recently issued a bulletin providing guidance to the mortgage industry regarding marketing services agreements. The bulletin offers an overview of the federal prohibition on mortgage kickbacks and referral fees, and describes examples from the Bureau’s enforcement experience ...


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