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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Negotiating Skills: Skills for Sales Success: Part Six.
Customer Relationship Building: Skills for Sales Success: Part Seven.
ACE: Purchase Reverse Mortgage Course.

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Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Ask the Expert: What are the Top Online Real Estate Marketing Tools?

Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? ...


The Economic Impact of the Affordable Housing Credit

In addition to ensuring the supply of affordable rental housing, the Low-Income Housing Tax Credit (LIHTC) supports jobs and provides benefits to the economy, reports the National Association of Home Builders (NAHB). Using the NAHB economic impact model of home building, revised ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Who Moved My Real Estate Market? Trends in the New-homes Arena Offer Great Opportunities

After years of record-low housing production, builders across the nation are gearing up and bringing homebuilding back to life. Building on an inventory of lots purchased during the recession, new-home construction is helping to offset low housing inventory, increasing buyer interest in ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


Best to Watch Long-Term Trends in Real-Estate Market

(MCT)—When I started writing about real estate full time, the experts cautioned me not to chase month-to-month data, and to focus instead on quarterly and yearly figures. ...


The Three P’s of Real Estate Marketing

Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. ...


National Association of REALTORS® Announces Major National Advertising Campaign

As a new generation of homebuyers enters into recovering real estate markets across the country, the National Association of REALTORS® today announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a comprehensive public relations effort, ...


FHA Lenders Tighten Standards

A new report from two Federal Reserve economists says lenders have been applying strict underwriting conditions to keep borrowers who can’t afford a large down payment out of the Federally guaranteed program that is designed to make it possible first time and ...


Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies

A wise man once decreed: “If I can make it there, I’ll make it anywhere!” Truer words have never been spoken. New York, New York is one of the most diverse, colorful, and business-centric cities in the world, which is exactly why ...


Monday Morning Mobile: New Technology Creates a New Consumer

The changing technology landscape can be seen at all levels: globally, nationally, locally and within the real estate industry. However, it’s not just that technology is impacting industry, but rather that technology is having an impact on us as a society. Technology ...


Signs of Recovery in New-Home Sales

As families try to get their moves completed before the coming school year, some of them will choose the benefits of buying a new home. That’s good news because it underscores the slow but steady gains being made in this crucial part ...


A New Challenge to HUD’s Reverse-Mortgage Program

(MCT)—The United States faces a retirement funds crisis: a rapidly growing number of people who retire without the financial capacity to support themselves during ever-increasing life spans. The Home Equity Conversion Mortgage (HECM) reverse-mortgage program, which allows older homeowners to convert some ...


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